How to manage social media in eTwinning


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This PPT gives a look at the social media phenonomen and explore the advatages and the pitfalls of using various social media in eTwinning.
1) Social media - what is it?
2) Social media school policy
3) Pedagogical principle
4) Professional development
5) eSafey and challenges to adoption

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How to manage social media in eTwinning

  1. 1. Welcome Webinar: MANAGING SOCIAL MEDIA IN ETWINNING Valentina Garoia European Schoolnet 19 November 2013
  2. 2. Valentina Garoia • Communications and Press Officer at European Schoolnet • Has worked as web-editor for eTwinning (CSS) • Now in charge of European Schoolnet social media, contributes to editorial and dissemination strategies @valentina.garoia
  3. 3. Target group This Webinar is specially dedicated to those who: Have doubts about social media/don’t know much about it and would like to know more Use social media only for personal purposes and would like to start using them for their teaching and professional development Want to explore advantages and pitfalls of social media in teaching Want to share their experiences, fears, achievements with other peers across Europe Want to bring social media in their eTwinning journey
  4. 4. Goals Explore challenges and opportunities involved when using social media in teaching and learning Get inspired by some valuable resources and examples Share your experience/problems/solutions with colleagues across Europe
  5. 5. Agenda Social media for teaching and learning: 1. 2. 3. 4. 5. Social media: what is it School policies Pedagogical principle Professional development Safe and responsible use - challenges to adoption
  6. 6. 1) Social media – Results of the polls
  7. 7. 1) Social media – What is it? Source: SMILE hand book “Challenges and opportunities for schools and teachers in a digital world”
  8. 8. Social media – do you agree with the teachers above?
  9. 9. Definition of social media Generally speaking social media contains at least some of the following characteristics: Source: SMILE hand book “Challenges and opportunities for schools and teachers in a digital world”
  10. 10. Definition of social media The social media revolution: If Facebook was a country it would be the world’s 3rd largest with more than 3x the size of the U.S. population. A new member joins LinkedIn every second 1 in 5 couples meet online Watch this video on socialnomics:
  11. 11. Definition of social media 1st Quick POLL: do you know how much time people spend on Facebook per month in comparison with Google? – People spend 1/3 of time more on Facebook – People spend 1/2 of time more on Google – People spend the same amount of time on both
  12. 12. The social media revolution People spend 1/3 of time more on Facebook! By socialnomics:
  13. 13. Social media in enterprise and government Good examples of social media in enterprise: – how the power of social media can be used to increase brand awareness and to sell products: Starbucks Coffee, My Starbucks Idea (users can suggest ideas for improvement). All the social networks complement the website. Social media in government: – Gvnm are also starting to learn from enterprise about how they might use social media to communicate with stakeholders and increase awareness and improve public services. E.g.: Engage for Education Project in Scotland citizens can suggest ideas to the government.
  14. 14. Social media and education Growing academic interest in the use of social media in schools: Professor Stephen Heppell: Children and parents are already in social media! Social media allows better comunications with parents Worst example: where schools ban mobile phones and they think they’re on top of it About incorporating social media in the programme: it’s not hard but complex. Things might go wrong. Use common sense! Dangers are online as well as offline (face-to-face) watch?v=wFfateFgjmg
  15. 15. Social media and education «Don’t wait everybody to be on board – teachers are different» Starting point: what is effective, safe and sensible Sense of collegiality will grow with social media Social media change quickly - social media are changing the dynamic between learner and educator Not all the things we did in education from 1950 to 2000 were good, we lost some of the natural elements of learning: we «compartalised and industrialised learning». «The learning that happens elsewhere (e.g. not at school) appears to be more engaging and involving»
  16. 16. Social media in education How do the characteristics of social media relate to the classrooms? Social media could help challenge traditional models Reverse the hierarchy – loss of formality Allow more communication and collaboration
  17. 17. Social media in education Social media and privacy policy: While children under 13 can legally give out personal information with their parents’ permission, many website disallow underage children from using their service due to the amount of paperwork involved (e.g. Facebook)
  18. 18. Social media and privacy policy If a young person under the age of 13 registered to use some of the services listed above, it would be against the website terms and conditions. COPPA (Children’s Online Privacy Protection Act) is a United States federal law. As many popular social networks are owned by US companies, COPPA has an impact on young people using their service globally. – COPPA details what a website operator must include in a privacy policy, when and how to seek verifiable consent from a parent or guardian, and what responsibilities an operator has to protect children’s privacy and safety online including restrictions on the marketing.
  19. 19. Popular types of social media
  20. 20. Quick start guide – when I might use Facebook? Set up a facebook page for your school and link this to your school website/blog Encourage students to set up study group on Facebook Set up a facebook page where you can post all the main achievement of your class(es), including eTwinning awards, and eTwinning public work Set up a facebook event for a school event
  21. 21. Quick start guide – what to do in Twitter for teaching? Setting up a school Twitter account that links to your school’s website, Facebook page or Blog to broadcast your good news stories. Using Twitter to get real-time authentic data from your Twitter network to help increase classroom motivation and other learning opportunities. Following real-time news events or eye witness accounts. Following comparative real-time historical events. To connect with other educators around the world for professional development (many
  22. 22. 2) School policies 2°quick POLL: do you have social media (sm) school policy in your school? – We use social media at school level and the sm policies are integrated in the overall school policy – No, we don’t use sm at school level and we don’t have any policy – We use some social media at school level but we don’t have clear or established policies.
  23. 23. School policies The use of social media in school communications should be a core component of a whole-school communications policy and not detached as a separate social-media policy. First steps in establishing a social media culture in your school might include setting up: – School website or blog – School social media accounts
  24. 24. 2) School policies
  25. 25. School policies Home-school communication: E.g. is a school where parents and the wider school community can get updates on school news on the school twitter and youtube account: pupils and staff upload work assignments and achievements (pro-active and forward-thinking homeschool communications) Which privacy settings do I need as a teacher if I am using social networking services?
  26. 26. 3) Social media – pedagogical principle
  27. 27. Social media – pedagogical principle What do we have to teach in this context?
  28. 28. Social media – pedagogical principle Cultural Relevance - young people are engaged when they are learning about things or with things that they can relate too or that are relevant to them. Real time data - one ingredient of a successful lesson is to try to use up-to-date, real and authentic data: Twitter is a good social media service to help with this
  29. 29. Social media – pedagogical principle Ollie Bray’s blog One example of real time data is the Twitter snow lesson where a teachers twitter network was asked where they lived and if it was snowing Twitter, Google Earth and Google Maps Ollie Bray: Talking with class about the weather what's it like where you are? Tweet location and weather outside your window. We will plot it in GE.’ Another example on Ollie Bray’s blog is on how Twitter has been used in Maths History, actuality and news: e.g. UK War Cabinet twitter
  30. 30. Social media – pedagogical principle Social media tools can also be used to encourage collaboration. – Google Apps for Education and Google Plus provide some great (and free) collaboration tools to assist with learning and teaching. – Google Docs provide actual real-time collaboration for students. Social media can also be used to provide authentic audience for children’s work. – A good place to start might be the production of a Wikipedia Page for your school or an article for something in your local area.
  31. 31. Social media – pedagogical principle Data Collection - social media can also be used to collect information and date from students and other key stakeholders. Tools like Survey Monkey and Facebook Polls provide a great easy to use platform for this.
  32. 32. Social media – pedagogical principle 3° POLL: have you used twitter or facebook for teaching in your class and/or for an eTwinning project? – I haven’t used twitter or facebook for any of my lessons/eTwinning project – I plan to start using one of them or both in some lessons and incorporate it in eTwinning – I use them frequently and they are part of my eTwinning project(s)
  33. 33. 4) Social media – professional development
  34. 34. Social media – professional development Rise of the Networked Teacher: due to the increase in social media tools available for teachers, professional development and professional learning can become a two-way process, driven by dialogue and as a result more open, reflective and collaborative. Personal learning networks depend on the interests and willingness of the individuals to engage
  35. 35. Social media – professional development
  36. 36. Social media – professional development 4th POLL: Do you use social media for your professional development (CPD)? – I often use twitter and social bookmarking and I take part in online community (eTwinning, and others) – In addition to the items above, I also follow blogs, and have one by me – Not so much so far, but I would like to start using more social media
  37. 37. 5) Social media - internet safety &responsible use
  38. 38. Social media - internet safety &responsible use The fundamental requirement to keeping children and young people safe on-line is to make sure that they have received an appropriate education in how to use tools and services appropriately. Young people need to understand the wider issues of privacy and how to report if they experience something they do not feel comfortable with.
  39. 39. Social media - internet safety &responsible use Terminology: if we want to help keep children and young people safe on-line we must all be speaking the same language and this should include an understanding of tools and services that children and young people use. When exploring tools and services it is important that adults ask what websites children use, but also how they use the website and what the website is used for. Only by understanding the purpose of social media tools will we be able to offer children and young people appropriate advice and support to help them stay safe. – Cloud Learn Research Report from useful insight to UK schools who have started to challenge the culture of ‘locking and blocking’.
  40. 40. Social media - internet safety &responsible use Establishing a common language is really important:
  41. 41. Social media - internet safety &responsible use Privacy - Recent research such as the Pew Internet Report suggests that young people are more concerned about privacy than ever before. However, very few young people can actually tell you what privacy is. In Europe we have laws that protect our privacy but the reality of it is lots of people just give their data away. – Other people (e.g. our friends on social networks) also give data / information about other people away as well. – We often just don't know what we have signed up for when we 'tick' the small print at the bottom of the terms and conditions of a new social media service.
  42. 42. Social media - internet safety &responsible use Digital Footprints - the digital trail that you leave behind you on the Internet whenever you comment on a blog; share something on a social networking space; or up-load an image or video. Other people can also contribute to your digital footprint by up-loading things about you that are linked to your name or profile The majority of people have got a digital footprint these days and almost all young people will have a digital footprint that will get bigger as they get older We can’t stop digital footprints but we should make sure a young person’s digital footprint leaves a good impression, especially when it comes to employability: increasing employers are looking at the social networking profiles
  43. 43. Social media - internet safety &responsible use
  44. 44. Social media - internet safety &responsible use 5th POLL - Social media in the curriculum and responsible use. What is most important for you? Choose the reply that best reflects your views. – For me social media is just another tool that teachers can use to motivate students and to enhance the teaching process – Social media is great: by developing some rules and modeling behavior it can also eventually lead to independent learning – The use of social media in the classroom should be framed within a classroom culture of online and offline trust and respect
  45. 45. 6) Social media – challenge to adoption Creating a social media policy: nothing is completely right or wrong - your social media policy needs to reflect your school/organization, who you wish to communicate with and what you feel comfortable doing. Challenging opinions: make sure that you communicate that are going to try something new. Keep parents informed on new practice, curriculum change and internet safety. Remember to work on a team! Technical change: a good relationship between school management, teachers and ICT Departments is important – There are ways that educators can get around some of the technical challenges of social media being blocked in schools. These ways include the use of a mobile phone to create a wifi hot spot that is not affected by filtering or the use of screen capture software (such as Jing) to record social media use outside of the school.
  46. 46. 6) Social media – challenge to adoption Cultural changes – Agree a shared vision and purpose. Make sure that everyone is speaking the same language and you have a localised definition of what your school thinks social media is and the benefits it can bring – start with the use of social media at whole school level – focus on how social media can be used to enhance learning and teaching, do not focus on the tool but what the tool can do if it is used in the right way to improve the classroom experience. – encourage staff to consider using social media tools for professional development – providing advice on the safe use of social media must be the responsibility of all staff
  47. 47. 6) Social media – challenge to adoption Remind the positive aspects (goals) of social media: – to improve school communication with stakeholders – to enhance learning in teaching that leads to improved motivation and increased attainment – to develop virtual CPD opportunities.
  48. 48. 6) Social media – challenge to adoption Introduce the purpose of social media Be responsible for what you write Be authentic Consider your audience Exercise good judgment Understand the concept of community Respect copyrights and fair use Remember to protect confidential Bring value Productivity matters This list was first published in
  49. 49. Thanks for your attention! Any questions?
  50. 50. What’s next? Forum: as from today, each day one or two questions will be posted for you to interact with others and share your experience Resources: have a look at the resources area for online references, videos, tutorials, handbooks. Resources are divided in 2 pages: resources for day 1 and 2 and resources for day 3, 4 and 5. Task: Work on a short plan on how to integrate social media in your eTwinning project and share it with your peers
  51. 51. On Friday I’ll be online from 11h (CET) to 18h (CET) to answer all your questions on the chat.
  52. 52. @valentinagaroia