eTwinning personas


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If eTwinning were a game, what type of personas would be in it? We present here six eTwinning personas and discuss who the persona tool can be useful for eTwinners.

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  • The degree an individual is near all other individuals in a network (directly or indirectly). It reflects the ability to access information through the "grapevine" of network members (
  • eTwinning personas

    1. 1. eTwinning “personas” <ul><li>If eTwinning were a role-play, what would the personas be? </li></ul>
    2. 2. eTwinning personas Tellnet workshop for eTwinners April 1 2011 Riina Vuorikari (EUN) & Romina Cachia (IPTS )
    3. 3. Who we are? <ul><li>Riina from Finland </li></ul><ul><li>Teacher from my first training, - then hypermedia, web, research, etc. </li></ul><ul><li>Working in European Schoolnet as part of the eTwinning Central Support Service </li></ul>
    4. 4. Who we are? <ul><li>Romina from Malta </li></ul><ul><li>Communication degree from the first training, - then digitalmedia, research, etc. </li></ul><ul><li>Working in Institute of Prospective Technological Studies in Sevilla as part of the European Commission </li></ul>
    5. 5. Outline of the workshop <ul><li>Introduction (Riina: 5 min) </li></ul><ul><li>What are “personas” and how could you use them? (Riina: 5 min) </li></ul><ul><li>Presentation of eTwinning personas (Romina: 15 min) </li></ul><ul><li>Fine-tuning eTwinning personas (Group: 30 min) </li></ul><ul><li>Group feedback on eTwinning personas (All: 20 min) </li></ul><ul><li>Discussion (All: 15 min) </li></ul>
    6. 6. 1. Introduction <ul><li>What are networks? </li></ul><ul><li>Why do some people get a virus? </li></ul><ul><li>What are personas ? </li></ul><ul><li>What can I do with personas in eTwinning? </li></ul>
    7. 7. This station is very central to the metro network
    8. 8. eTwinning project map This eTwinner is very central to the network getting information through the &quot;grapevine&quot; of network members
    9. 9. Some roles in an ICT supported network enthusiastic networker supporter occasional lurker wishful learner in a network, many different roles are needed
    10. 10. <ul><li>Why do some teachers get </li></ul><ul><li>the &quot;eTwinning&quot; virus </li></ul><ul><li>and </li></ul><ul><li>are able to spread it around </li></ul><ul><li>- and others don’t ? </li></ul>
    11. 12. tightly connected nodes ( =teachers) i n the central
    12. 13. Who will get the virus? Not the “singletons” with no connection with the rest of the network!
    13. 14. 2. What are personas and how could you use them in eTwinning?
    14. 15. What are “personas” ? <ul><li>Different meanings ( en.wikipedia. org/wiki/Persona ) </li></ul><ul><li>a &quot;character&quot; of a theatrical performance, stage name </li></ul><ul><li>in psychology: a mask or appearance one presents to the world </li></ul><ul><li>in marketing: represents a group of customers so that the company can focus its efforts </li></ul><ul><li>in design: an artifact that consists of a narrative relating to a desired user's daily behavior patterns, using specific details, not generalities. </li></ul>
    15. 16. Where “personas” are used ?
    16. 17. “ Personas” in product design ? <ul><li>In companies like Ford Motor Company, Microsoft and Reuters, personas are used to help better understanding of customers </li></ul><ul><li>A real human with a name, face, motivations, and goals - yet fictitious </li></ul><ul><li>Represents the different user types within a targeted demographic, attitude and/or behavior set that might use a site, brand or product in a similar way ( http://en.wikipedia. org/wiki/Persona_ %28marketing%29) </li></ul>A tool for market segmentation For us, it’s a tool to create a foresight of eTwinning in 2020
    17. 18. How could you use “personas” in eTwinning ? <ul><li>Understanding the existing eTwinning personas can help you manage and work with your eTwinning project </li></ul><ul><li>Who are you going to partner with? </li></ul><ul><li>What kind of skills, attitudes and behavior do you appreciate in your projects? With what kind of people do you work best? </li></ul><ul><li>Important for your “risk management” </li></ul>
    18. 19. 3. eTwinning personas <ul><li>Each persona is rooted in eTwinning studies and ethnographical observation. They include 4 areas: </li></ul><ul><li>Characteristics in eTwinning </li></ul><ul><li>Computer literacy </li></ul><ul><li>Importance of institutional recognition </li></ul><ul><li>Problems </li></ul>
    19. 26. 4. Groupwork
    20. 27. 4. Group work <ul><li>Discuss the following issues: </li></ul><ul><li>Are the personas realistic? </li></ul><ul><li>Are they “strong” enough to tell the story ? </li></ul><ul><li>What should be added/modified/ deleted? </li></ul><ul><li>Prepare to present your persona discussion to all! </li></ul>
    21. 28. 5. Your feedback
    22. 29. 6. Discussion <ul><li>Discuss the following issues: </li></ul><ul><li>Are the personas realistic? </li></ul><ul><li>Are they “strong” enough to tell the story ? </li></ul><ul><li>What should be added/modified/ deleted? </li></ul>
    23. 30. Talk to us! <ul><li>Romina will be around to talk about your eTwinning network </li></ul><ul><li>It will take 15-20 min </li></ul><ul><li>You will understand better how your network looks like! </li></ul>Thank you!