eTwinning personas                                                                       !"#$"                            ...
Active and inactive                                                eTwinners                                              ...
:3$5"./@(P"#$,4)(                                                      9#,N/*.)                                           ...
2/+;0.(/*#=,                                ?."@,:)3#+         .:,6/+.&)5,                                         GHH    ...
!$3$).#(                                  !/&E/#()$3*/        `,$3.(a(?/"#3$3L                                            ...
?,*"-(                                                                                                                    ...
!"#$%&$"()                                -&B,!0;6.*1                                    J                                ...
-.7#5,*@#,.=#/                                       &8                                    *#/0@#+5N                      ...
some exampels                                                                          !"#$"                              ...
some exampels                                                                                !"#$"                        ...
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eTwinning personas

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"eTwinning personas" are design artifacts that consists of a narrative relating to a user's daily behavior patterns using specific details, not generalities. They represent different eTwinning "group of customers" so that the NSS and CSS can focus their efforts.

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eTwinning personas

  1. 1. eTwinning personas !"#$" %#$&"#()*+,,-(./"*+/#0 Active 123.+4)$")5*(4)/#6 Typically the ones who have been registered during a %/./# training workshop :;7(./"*+/#0("(1</.=,#>/#6 and never return to eTwinning. WillingnessNo willingness to workto work !"#*4) 7/"*+/#0 18499,#.(4)/#6 The ones who are inactive and do not ?4*$" 8/*,3@"#()*+,,- wish to be 1A**")$,3"-(4)/#6 bothered. They consider eTwinning emails as “spam”. 8+"43( 7/"*+/#0( <$3"(7/"*+/#0( Inactive 1C$)+D4-(4)/#6 1B,#&"3.(4)/#6© European Communities, 2007
  2. 2. Active and inactive eTwinners Active Typically the ones who have been registered during a Active eTwinner training workshop who is motivated and never return to and works a lot! eTwinningNo willingness Willingnessto work to work The ones who are inactive and do not Typically inactive, wish to be but still motivated! bothered. They Could be easily consider eTwinning lured to eTwinning! emails as “spam”. Inactive© European Communities, 2007
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© European Communities, 2007 )*+,,-M
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© European Communities, 2007 %+,.,(*#/@$.)I
  5. 5. !$3$).#( !/&E/#()$3*/ `,$3.(a(?/"#3$3L ,D(2@4*"5,3 FGG^ 2P/3.(b( 9"#.3/#)( !/@$4&Q-/P/-( 9#,N/*.) ,D :;7($3./L#"5,385--(9#/D/#)(.,( @,(.+$3L)(,3(,.+/#(9-"_,#&) %/@"L,L$*"- :3)5.45,3"- /7=$33$3L *,&9/./3*/) T/*,L3$5,3 /7=$33$3L(,3-( "--,=)(+$&(.,( *,3."*.( ;,&94./# ,.+/#(./"*+/#) (?$./#"* %#,E-/&) K$L+ K/(*"33,.(/R9"3@ (.,(./"*+/#)($3(8(b `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© European Communities, 2007 )$./(=,4-@(E/(&,#/(-$>/(["*/E,,>M( %+,.,(*#/@$.)I
  6. 6. ?,*"-( /@4*"5,3( "4.+,#$5/) -&B,!0;6.*1 J 2+&K4##AB.::#+ 5.:0#, ?,=Q-/P/-( DEEI ,D :;7($3./L#"5,3 :3)5.45,3"- /7=$33$3L %/@"L,L$*"- T/*,L3$5,3 *,&9/./3*/) A+/.:.:" %&()*#+ :##=#= ,-.*#+/01 2+&34#5 !6#+/"# -/:")/"# ?4*$"(8/*,3@"#()*+,,-(./"*+/#0(1A**")$,3"-(4)/#6 !"#I(Jc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d/)$@/)0(=$.+(#/*/3.(W3"3*$"-(*#$)/)0()+/(+") E//3(L$P/3(3/=(.")>)($3(+/#()*+,,-("3@()+/(D//-)(9#/))/@(E(5&/M ?"3L4"L/($)("3,.+/#(9#,E-/&M((S-.+,4L+()+/(D//-)()+/(&"(E/("E-/(., *,&&43$*"./($3("()/*,3@(-"3L4"L/0()+/(>3,=)(D,#()4#/(.+".(+/#().4@/3.) © European Communities, 2007 =$--(+"P/("(9#,E-/&M %+,.,(*#/@$.)I
  7. 7. !"#$%&$"() -&B,!0;6.*1 J 2+&K4##AB.::#+ 5.:0#, ?,=Q-/P/-( DELL ,D ;,--/"L4/) :;7($3./L#"5,3 !"*+,() %/@"L,L$*"- $33,P".,# T/*,L3$5,3 /7=$33$3L %/@"L,L$*"- *,&9/./3*/) C&#5,:&* ):=#+5*/:= %&()*#+ 3#:#K*5,&8 ,-.*#+/01 #AB.::.:" 2+&34#5 -&B ?#,8##45,@.5 >&3,=&#5 :&*,:##= *#0@:&4&"1 8+"43(7/"*+/#0(1B,#&"3.(4)/#6 !"#I(He(/"#) 8+"43(#/*/$P/@("(-,.(,D($3D,#&"5,3("E,4.(.+/(/7=$33$3L()$./(D#,&(+$) )*+,,-("3@(*,--/"L4/)M((K$)()*+,,-(/3*,4#"L/)(9"#5*$9"5,3($3(/7=$33$3L "3@(.+/(=,#>(*"##$/@(,4.($3(/7=$33$3L($)(+$L+-(#/*,L3$)/@($3(+$)()*+,,-M K,=/P/#0(8+"43($)(3,.(),(/3.+4)$")5*("E,4.(3/=(./*+3,-,L$/)M(K/(+") E//3(./"*+$3L(D,#(.+/(9").(UG(/"#)("3@(+/(D//-)(+/(*"3(@,(+$)(N,E(=/-- =$.+,4.(./*+3,-,LM(8.4@/3.)(-,P/(+$)(9/@"L,L$*"-($33,P"5,3("3=" "3@("#/(=/--(&,5P"./@M(K/(-,,>)(D,#="#@(.,(./"*+$3L("3,.+/#(aG(/"#)M T/*/3.-0(+$)(*,--/"L4/)()."#./@("(3/=(9#,N/*.(,3(/7=$33$3L("3@(.+/ /3*,4#"L/@(+$&(.,(N,$3(.+/()$./M((K/(+")(-,LL/@($3("(*,49-/(,D(5&/)0(E4. +/()5--(@,/)(3,.(43@/#)."3@(+,=(+/(*"3(9"#5*$9"./(,#(*,3.#$E4./(., /7=$33$3LM((8+"43(@,/)(3,.(+"P/("(*,&94./#(".(+,&/("3@(+/3*/0(+/(=$-- 3/P/#(-,L(,3(.+/()$./($D($.($)(3,.(@4#$3L()*+,,-(+,4#)M © European Communities, 2007 %+,.,(*#/@$.)I
  8. 8. -.7#5,*@#,.=#/ &8 *#/0@#+5N :#*B&+7 $ A+.#=,*&,4&"M.:,&:0# S*5P/($3( )*+,,-( *,--"E,#"5,3 8.#,3L 9/@"L,L$*"- :3)5.45,3"- /7=$33$3L /R9/#$/3*/ %/@"L,L$*"- T/*,L3$5,3 *,&9/./3*/) -/07,&8, 9:5;*);&:/4, %&()*#+ <#0&":.;&: ,-.*#+/01 2+&34#5 !6#+/"# -/07,&8 ").=/:0# ,J,*+/.:.:" <$3"(7/"*+/#0(1C$)+D4-(4)/#6 !"#I(Hc(/"#) <$3"($)(*-,)/(.,(#/5#/&/3.M((8+/(+")(E//3(./"*+$3L(D,#(&,#/(.+"3(UG /"#)("3@()+/()5--(-,P/)(+/#(9#,D/))$,3M(K,=/P/#0(=$.+(#/*/3.(*+"3L/)($3 +/#()*+,,-(X/MLM(&,#/("@&$3$).#"5,3"-(=,#>0(&,#/(.")>)0(9,))$E-/(9"Q *4.)Y()+/($)(#/"@(.,(#/5#/(),,3M 8+/(L,.(.,(>3,=("E,4.(/7=$33$3L(D#,&("(./"*+/#)f(3/=)-/g/#M((SE,4. .=,(/"#)("L,0()+/(.#$/@(.,(#/L$)./#(.,(.+/()$./0(E4.(@$@(3,.()4**//@M(8+/ +")(.#$/@(,3(P"#$,4)(,**")$,3)(.,(*,3P$3*/(),&/(,D(+/#(*,--/"L4/)(., 9"#5*$9"./($3(/7=$33$3L0(E4.($3(L/3/#"-0(+/#()*+,,-($)(3,.($3./#/)./@M 8+/($)(*4##/3.-(*,--"E,#"53L(=$.+("()*+,,-($3("3,.+/#(*,43.#("3@()+/ +")($@/")(,3(+,=(.,(-$3>()4*+(*,--"E,#"5,3(=$.+(/7=$33$3LM(8+/(=,4-@ -$>/(.,(E/(9"#.(,D(.+/(./"*+/#)h(3/.=,#>0(")()+/(&$))/)(.+/(*,--/L$"- D//-$3L("&,3L(./"*+/#)(.+".(4)/@(.,(E/(.+/#/M © European Communities, 2007 %+,.,(*#/@$.)I
  9. 9. some exampels !"#$" Does not need your help :) %#$&"#()*+,,-(./"*+/#0 123.+4)$")5*(4)/#6 Good with ICT. A valuable participant in eTwinning team to help with technology, Portal %/./# and other tools. :;7(./"*+/#0("(1</.=,#>/#6 Active on FB and Twitter, but not on the Desktop. He can be a key disseminator to new audience through his networks. !"#*4) 7/"*+/#0Offer her training on 18499,#.(4)/#6pedagogical use of ICTand get her introduced to ?4*$"projects and partners. 8/*,3@"#()*+,,- 1A**")$,3"-(4)/#6 Strong pedagogical competences: team him up with eTwinners in his school! He needs support with ICT. She needs to be found, given a bit of support and 8+"43( 7/"*+/#0( <$3"(7/"*+/#0( she is happy to work! 1B,#&"3.(4)/#6 1C$)+D4-(4)/#6© European Communities, 2007 Ambassador could help!
  10. 10. some exampels !"#$" Offer training: think of different %#$&"#()*+,,-(./"*+/#0 types. Who would benefit from a 123.+4)$")5*(4)/#6 pedagogical and who from a technical approach? %/./# Offer: training, partners, :;7(./"*+/#0("(1</.=,#>/#6 ambassador!s help, how to do first steps of social networking, etc.Some teachers are attracted byrecognition. Talk about Quality Labels. Inform about possible !"#*4) training that is accredited, 7/"*+/#0where they can receive career 18499,#.(4)/#6 points, etc. ?4*$" 8/*,3@"#()*+,,- “Other eTwinners in your 1A**")$,3"-(4)/#6 school” email. When a new eTwinner signs up, inform them about the names of the other ones in the school. Use Ambassadors in targeted actions. Think where their time is best spend and where 8+"43( they also get the feeling of 7/"*+/#0( <$3"(7/"*+/#0( success. 1B,#&"3.(4)/#6 1C$)+D4-(4)/#6© European Communities, 2007

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