Synopsis Project: training - organisation Web sites
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The SYNOPSIS project concerns Storytelling and Fundraising for Cultural Heritage professionals. Cultural heritage covers a variety of activities, and a system of values, traditions, knowledge, and lifestyles that characterise society. The heritage sector has to deal with new challenges and it is therefore necessary to develop new professionalism, able to promote and support cultural heritage as it improves not only the overall economic growth and employment, but also social cohesion and environmental sustainability. Storytelling and fundraising skills assume a fundamental role in connecting the past to the future. Cultural Heritage storytelling is concerned with “communicating through stories”, creating narratives through which a cultural heritage enters into an emphatic relationship with people, managing to arouse public emotion. The purpose is to engage people to protect, exploit cultural heritage, and support it financially. This presentation provides information about maximising the potential of your organisation web site for cultural heritage
Synopsis Project: training - organisation Web sites
- Digital Skills For Storytelling and Fundraising
- 2. Website Storytelling for Cultural Organisations
- How to keep your organization's website active and alive Update often Website's activity Inform your visitors Check key features Have a clear navigation bar Keep branding Allow social media sharing Website available on mobile devices Review your website
- Apps: What are their benefits for fundraising? Apps reach a younger public Choose the right type of app • Donor-facing fundraising apps • Facing fundraising apps Be transparent • Build trust in the project • Reassure the user
- Newsletter and e-mail marketing: how to use them effectively (and respect to GDPR Regulation) Data permission Data access Data focus
- How to use newsletter and e- mail marketing 1. Create your list through website and social media 2. Create a sending strategy 3. Use pre- determined metrics to measure effectiveness 4. Use automation and do not answer manually 5. Be careful about aesthetics 6. Provide interesting, unique and useful content