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Mon1205 deploying cloudmobile-alainmevellec-easybill

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Mon1205 deploying cloudmobile-alainmevellec-easybill

  1. 1. Invokit  App  From  web  to  mobile  in  6  months  
  2. 2. What  is  Invokit  ?  Saas  invoicing  so;ware   Invoicing   Contacts   Catalogue   Prices  
  3. 3. Why  going  mobile  ?  •  Smartphones  and  users  are  ready  •  Real  benefit  for  the  end  user  
  4. 4. Technology  constraints   Mobile  apps  in  2009    •  Low  level  languages  (ObjecIve  C,  Java)  •  Developers  in  high  demand  •  Complex  app  to  code  •  No  real  benefit  from  naIve  
  5. 5. Technology  evoluIons   PhoneGap  framework  •  Open  source  framework  •  Package  web  apps  as  naIve  apps  •  Same  code  for  all  plaPorms  
  6. 6. Technology  evoluIons   jQuery  mobile  •  Open  source  framework  •  Touch  interface  builder  •  Easy  to  use  and  deploy  
  7. 7. Technology  choice   Use  your  API  •  Don’t  mess  with  your  core  so;ware  •  Improve  your  API  
  8. 8. Technology  choice   Think  small  •  Start  with  core  features  •  Focus  on  Ime  to  market  
  9. 9. App  stores  sales  channel   Android  •  Quick  process  –  no  human  validaIon   Apple  •  Long  process  (2  weeks  to  1  month)  •  Business  model  conflict  
  10. 10. New  business  model  Separate  mobile  billing  from  web  billing  •  Use  in  app  purchases  for  mobile  subs  •  30%  cut  for  stores  editors  
  11. 11. MarkeIng  benefits  •  Free  download    •  No  acquisiIon  cost  for  stores  users  •  Standalone  mobile  users  •  Mobile  users  will  likely  test  the  web  app  
  12. 12. First  results  •  30%  of  customers  use  the  mobile  app    •  20%  increase  in  leads  generaIon  •  Quick  internaIonal  reach  
  13. 13. Going  further  •  Use  phones  naIve  features  (GPS,  camera…)    •  Local  storage  (offline  mode)  •  Extending  to  new  plaPorms  (RIM,  Windows)  

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