Mon1145 deploying cloudmobile-patrickberghaeger-mobizz


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Mon1145 deploying cloudmobile-patrickberghaeger-mobizz

  1. 1. Fostering Mobile Business through Enhanced Cloud Solutions Luxemburg, October 8th, 2012
  2. 2. How has the need for mobile devices come about?Communications gone wild• The massification of mobile communications• Global coverage and resulting need for 24/7 connectivity• Large demand for Mobile devices• Convergence of services in the devices themselves 2
  3. 3. How has the need for mobile devices come about? (1)Online Purchasing• Online purchasing becoming increasingly popular and going global• Speed of Purchasing• Simplification of purchasing process• 24/7 access to the technology and services to purchase 3
  4. 4. How has the need for mobile devices come about? (2)Online David and Goliath Phenomenon• Smaller companies are threatening large enterprises• Small companies can service a large amount of customers• The proliferation of Social networking• Smart Social CRM strategies 4
  5. 5. Development, Deployment and DeliveryKeeping it simple• Don’t rush only to establish presence• Build the right platform• Build the right apps• Use the right Route to market 5
  6. 6. Development, Deployment and DeliveryGaining credibility is key• Strike the right partnerships with the right players• Employ commercial best practices• Use the right marketing• Simplify 6
  7. 7. Development, Deployment and DeliveryUse the right strategy• Use the right technology at the right time• Get the pricing right• Use the a sound business model• Provide the right solution to the problem 7
  8. 8. OverviewMobile devices are a catalyst for IT growth andcloud services adoptionOperators have a variety of assets that can beexploited in a better wayThere is a need for new mobile cloud serviceplatforms for business purposes 8
  9. 9. Main challenges to be addressed Rethink commercial models Build up a strategic global and subscriber data approach to mobile cloud management Main challengesTransform business models Develop efficient cooperationand develop mobile services to create a successful ecosystem 9
  10. 10. MO-BIZZ consortium MO-BIZZ is a consortium Germany Romania France SloveniaPortugal Spain Greece 10
  11. 11. Proposed solution• MO-BIZZ will make available a service platform for mobile business apps.• The design will be modularized and on a simplified level will be comprised of two distinct elements: – An integrating common platform – Independent components from partners. 11
  12. 12. SmartCloudPT Framework Business Applications Published APIs Mobile Application Developers
  13. 13. Business experimentsThe proposed services will be demonstrated in six complementaryexperiments, based on the business solutions of MO-BIZZ partners: CRM solutions ERP solutions Mobile business Mobile marketing intelligence Business collaboration and Smart grid video conferencing 13
  14. 14. Business experiments (1)• MO-BIZZ has a strong market orientation• Experiments will take place in real-world business environments• MO-BIZZ will explore innovative mobile solutions 14
  15. 15. Business experiments (2) Pilot SL Pilot RO Pilot ATPilot PT Pilot GR Pilot ES 15
  16. 16. Key target groups• MO-BIZZ has two key target groups: (1) developers and IT providers, and (2) large industries and vertical market segments businesses.• MO-BIZZ will provide added value to: – App developers and IT companies – Large industries and vertical market companies wishing to adopt mobility as a way to enhance productivity in their operations. 16
  17. 17. Results exploitationEnd users: SMEs / Large companies Will be able to use a variety of mobile cloud business applications Promotion Market analysisTelecom operator Provides connectivity and inf rastructure of cloud services f rom apps and business service vendors to end-users Integration / Support Promotion Contract/Payment Market analysis / TrainingService enabler Contract/Payment Plays the role of aggregator to perf orm technical integrations Application delivery / integrationISV / Mobile App developers Which have a single point f or deploying their apps and services. MO-BIZZ platf orm will make their solutions available to a wide and global audience 17
  18. 18. Results exploitation (1)EuroCloud as a central hub for disseminating theresults of the project with a huge impact in thedevelopment of the market Germany Romania France Slovenia Portugal Spain Greece 18