Rebooting the EU App Economy / Fraunhofer HHI, Berlin, Germany / 13th November 2013
Peggy Anne Salz, Founder and Chief Analyst, MobileGroove Media
"Encouraging Mobile App Interaction and Loyalty"
Peggy Anne Salz is the chief analyst and founder of MobileGroove Media. She is an authority on mobile search and content discovery technologies. She is the author of "The Everything Guide To Mobile Apps", a practical book that equips marketers, brands and developers with the business basics they need to monetise their apps and encourage ongoing engagement. Her most recent series of practical how-to white papers covers the basics of mobile advertising and mobile analytics.