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"Encouraging Mobile App Interaction and Loyalty" by Peggy Anne Salz, Founder and Chief Analyst, MobileGroove Media

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Rebooting the EU App Economy / Fraunhofer HHI, Berlin, Germany / 13th November 2013

Peggy Anne Salz, Founder and Chief Analyst, MobileGroove Media

"Encouraging Mobile App Interaction and Loyalty"

Peggy Anne Salz is the chief analyst and founder of MobileGroove Media. She is an authority on mobile search and content discovery technologies. She is the author of "The Everything Guide To Mobile Apps", a practical book that equips marketers, brands and developers with the business basics they need to monetise their apps and encourage ongoing engagement. Her most recent series of practical how-to white papers covers the basics of mobile advertising and mobile analytics.

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"Encouraging Mobile App Interaction and Loyalty" by Peggy Anne Salz, Founder and Chief Analyst, MobileGroove Media

  1. 1. Encouraging Mobile App Interaction & Loyalty
  2. 2. Top 50 ranked website
  3. 3. MobileGroove produces and promotes custom research, strategic thought leadership and knowledge resources for the global mobile industry.
  4. 4. The Everything Guide to Mobile Apps A practical, crowd-sourced book providing businesses and developers insights on how to make, monetize and market mobile apps. The popular print book was recently released as an Ebook, cementing its position as a leading resource for the App Economy.
  5. 5. Apps Lose Their Lustre An app that's retained by 30% of downloaders is considered "sticky," says Anindya Datta, founder of Mobilewalla, an app analytic firm. "We are constantly deleting them. That's why the number of downloads is a very poor measure of how popular an app is," he says, estimating 80% to 90% of apps are eventually deleted.
  6. 6. Engage At Every Stage http://www.123rf.com/stock-photo/
  7. 7. Achieving App Impact
  8. 8. The 3 C’s • Communicate • Connect • Curate
  9. 9. Communicate Reach out with what matters most, and make it a nobrainer. The results are impressive — particularly if the messages are opt-in. http://www.123rf.com/stock-photo/
  10. 10. 2x Engagement
  11. 11. Clinching the deal The lifetime value of a Qeep customer comes in at between 50 Euro cents and €5 — or more. The cost of SMS delivery is offset by the business benefits.
  12. 12. Connect Help your users share the apps they love. http://www.123rf.com/stock-photo/
  13. 13. Bake social into your app
  14. 14. Engage & Activate users with the right call to action
  15. 15. Outreach Achieves Results MobileGroove
  16. 16. Curate Take charge of your app and build a community. http://www.123rf.com/stock-photo/
  17. 17. GamesGRBR:“Pinterest for the gaming community” • DISCOVER, COLLECT & PLAY THE GAMES YOU LOVE! • BUILD YOUR COLLECTION OF PERSONAL FAVOURITES • SHARES THEM WITH YOUR FRIENDS • DISCOVER NEW GAMES, MAKE NEW FRIENDS WITH SIMILAR TASTES, SKILLS OR KNOWLEDGE • SHARE COMMENTS, TIPS, CHEATS AND MUCH MORE • VIEW, TRY, PLAY NOW, DOWNLOAD AND BUY ALL SORTS OF PRODUCTS ! • GRAB GAMES, IMAGES AND VIDEOS FROM ACROSS THE WEB
  18. 18. Your breadth & expertise is your app company social currency
  19. 19. InMobi App Galleries lets you be the destination and the expert
  20. 20. Curation meets monetization • Robust app management tools to allow for quick adding & deleting of cross promotion slots. • Don't have time to manage your apps? No problem! We offer the ability to auto-add apps to app gallery based on your content. You just publish, we handle the rest. • Entire Android Play & Apple App Store app catalogues to choose from. • Auto-populate based on publisher vertical or app store category.
  21. 21. “The opportunity here is for app developers to be the brokers in their app community, brokering the contact between members.” Tomi Ahonen, Author & Mobile Authority
  22. 22. Winning is all about making the right choices to delight your target audience again and again. http://www.123rf.com/stock-photo/
  23. 23. Thanks! Peggy Anne Salz Founder & Chief Analyst peggy@mobilegroove.com Twitter: @peggyanne & @mobilegroove Skype: peggy.salz Mobile: +49 172 245 1028 mobilegroove.com

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