Unleashing AppPotential:Mobile Apps & The 3Ms
MobileGroove produces and promotes customresearch, strategic thought leadership andknowledge resources for the global mobi...
The Everything Guide to Mobile AppsA practical, crowd-sourced bookproviding businesses and developersinsights on how to ma...
The 3 M’s• Money• Marketing• Maintenance
Money
VC Investments Bounce BackSource: Rutberg & Company
An astounding $1 billion was invested inconsumer appsSource: Rutberg & Company
Source: Rutberg & CompanyTop Investments in Mobile
Shifting Top 10 Mobile App LandscapeTop Ten Internal ApplicationsThrough 2011• Email, Calendar, Contacts• Mobile-optimized...
Marketing
Developers Continue to Struggle
Advertising: Popular, but does it pay?
The market and models move fast
Feedback is IMPERATIVE
Maintenance
A Lot Can Go Wrong…… But Where?
Make Way For Mobile APMSource: Crittercism
“The developer learning curve is farsteeper on the business side than onthe coding side, and its gettingsteeper.”George Ka...
Thanks!Peggy Anne Salzmobilegroove.comFounder & Chief Analystpeggy@mobilegroove.comTwitter: @peggyanne & @mobilegrooveSkyp...
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Peggy Anne Salz, Author of "The Everything Guide to Mobile Apps", MobileGroove

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Shape the Future App Economy of Europe Workshop / Brussels, Belgium / 14th June 2013

Peggy Anne Salz is the chief analyst and founder of MobileGroove. She is an authority on mobile search and content discovery technologies. She is the author of "The Everything Guide To Mobile Apps", a practical book that equips marketers, brands and developers with the business basics they need to monetise their apps and encourage ongoing engagement. Her most recent series of practical how-to white papers covers the basics of mobile advertising and mobile analytics.

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Peggy Anne Salz, Author of "The Everything Guide to Mobile Apps", MobileGroove

  1. 1. Unleashing AppPotential:Mobile Apps & The 3Ms
  2. 2. MobileGroove produces and promotes customresearch, strategic thought leadership andknowledge resources for the global mobile industry.
  3. 3. The Everything Guide to Mobile AppsA practical, crowd-sourced bookproviding businesses and developersinsights on how to make, monetize andmarket mobile apps. The popular printbook was recently released as an Ebook,cementing its position as a leadingresource for the App Economy.
  4. 4. The 3 M’s• Money• Marketing• Maintenance
  5. 5. Money
  6. 6. VC Investments Bounce BackSource: Rutberg & Company
  7. 7. An astounding $1 billion was invested inconsumer appsSource: Rutberg & Company
  8. 8. Source: Rutberg & CompanyTop Investments in Mobile
  9. 9. Shifting Top 10 Mobile App LandscapeTop Ten Internal ApplicationsThrough 2011• Email, Calendar, Contacts• Mobile-optimized IntranetAccess• Field Service(Dispatch, WorkOrders, etc.)• CRM• Business Intelligence• Custom Sales Tools• Custom Internal WorkforceApps• Video Conferencing• Travel & Expense• Field Service, LocationBased ServicesTop Ten Internal Applications MostLikely to be Mobilized in 2012• Business Intelligence• CRM• Custom Internal WorkforceApps• Mobile-optimized IntranetAccess• Field Service(Dispatch, WorkOrders, etc.)• Custom Sales Tools• Field Service, LocationBased Services• Travel & Expenses• Email, Calendar, Contacts• ERPSource: Mobile Enterprises
  10. 10. Marketing
  11. 11. Developers Continue to Struggle
  12. 12. Advertising: Popular, but does it pay?
  13. 13. The market and models move fast
  14. 14. Feedback is IMPERATIVE
  15. 15. Maintenance
  16. 16. A Lot Can Go Wrong…… But Where?
  17. 17. Make Way For Mobile APMSource: Crittercism
  18. 18. “The developer learning curve is farsteeper on the business side than onthe coding side, and its gettingsteeper.”George KaraviasDeveloper & CEO, AnlockSource: Developer Economics 2013
  19. 19. Thanks!Peggy Anne Salzmobilegroove.comFounder & Chief Analystpeggy@mobilegroove.comTwitter: @peggyanne & @mobilegrooveSkype: peggy.salzMobile: +49 172 245 1028

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