Ben Medlock, CTO / Co-Founder, SwiftKey

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Shape the Future App Economy of Europe Workshop / Brussels, Belgium / 14th June 2013

Ben Medlock is the CTO and co-founder of SwiftKey, an intelligent keyboard for smartphones that has transformed typing on touchscreens. Ben is responsible for overseeing the product/technology side of the business, for driving innovation and establishing and promoting SwiftKey's company vision. He studied computer science at Durham University, followed by an MPhil and PhD at the University of Cambridge in applied natural language processing.

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Ben Medlock, CTO / Co-Founder, SwiftKey

  1. 1. SwiftKey is a trademark of TouchType Ltd. Confidential – Do Not Copy/Distributewww.swiftkey.netDr. Ben Medlock, Co-founder, CTO
  2. 2. The ProblemWe’ve all been there…
  3. 3. SwiftKey is a trademark of TouchType Ltd. Confidential – Do Not Copy/DistributeWe saw typing as a language problem, not a keyboard problem.Using maths and fresh thinking, we solved it in an innovative wayThe SwiftKey Approach
  4. 4. SwiftKey is a trademark of TouchType Ltd. Confidential – Do Not Copy/DistributeMetrics for success1) Number of active units2) Number of app downloads3) Engagement – characters entered by users4) Revenue and profitability5) App store ranking
  5. 5. SwiftKey is a trademark of TouchType Ltd. Confidential – Do Not Copy/DistributeChallenges• Funding – how to get from an idea to a prototype to a business• Visibility – how to be seen in the app store and a crowded market• Structure – how to rapidly grow a business through multiple earlystages
  6. 6. SwiftKey is a trademark of TouchType Ltd. Confidential – Do Not Copy/DistributeLaunch Strategy• Alpha and beta testers – the growth of a blogger and usercommunity• Use the app as a demonstration of our technology – and theconsumer demand - to the industry.
  7. 7. SwiftKey is a trademark of TouchType Ltd. Confidential – Do Not Copy/DistributeThe App
  8. 8. SwiftKey is a trademark of TouchType Ltd. Confidential – Do Not Copy/DistributeRedefining auto-correction:SwiftKey learns from the user to seamlesslycorrect typos, spelling errors and missed spacesacross whole phrases.True multi-lingual typing:SwiftKey auto-detects language usage toseamlessly switch between languages.Three languages can be used simultaneously.SwiftKey provides the best typing experienceGame changing prediction:SwiftKey predicts words more accurately thanexisting text input solutions, including most likely‘next words’.Faster, smarter typing
  9. 9. SwiftKey is a trademark of TouchType Ltd. Confidential – Do Not Copy/DistributeThe SwiftKey app has been the #1 paid appin 53 Google Play territoriesNo 1 in 53 countries
  10. 10. SwiftKey is a trademark of TouchType Ltd. Confidential – Do Not Copy/Distribute"SwiftKey isa great Britishsuccess story.""Arguablyone of thebest apps ofall time.""I can’trecommendSwiftKey highlyenough."Also featured in:Recognised product leadership
  11. 11. SwiftKey is a trademark of TouchType Ltd. Confidential – Do Not Copy/DistributeWe work with some of the biggest mobile brands in the worldPowering 100m+ DevicesThe SwiftKey SDK is integrateddevices including theSamsung Galaxy S4
  12. 12. TouchType Confidential – Do Not Copy/Distribute2,000,000,000,000600,000,000,000charactersenteredkeystrokessaved100,000,000 devices using oursoftware in 2013overStats
  13. 13. Global presence• 100+ Staff in London, San Francisco, Beijing and Seoul – and growingCulture of innovation• Engineering team includes 15 PhDs, primarily in NLP and Machine LearningThe FutureSolving the next problem• Applying intelligent language technology to new areas• Currently working on exciting new products for 2013 and beyond
  14. 14. TouchType Confidential – Do Not Copy/Distribute

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