Andreas Pappas, Senior Analyst, VisionMobile

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Shape the Future App Economy of Europe Workshop / Brussels, Belgium / 14th June 2013

Andreas Pappas is a Senior Analyst at VisionMobile, responsible for primary research and analysis across the company’s products. Andreas comes to VisionMobile from Ofcom, the UK’s telecoms / media regulator and competition authority, where he provided technology horizon scanning, analysis and due diligence across a range of sectors (mobile, next-generation fixed, new media). Before Ofcom, Andreas was a research engineer at BT Exact, BT’s research arm.

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  • Andreas Pappas, Senior Analyst, VisionMobile

    1. 1. Developer Economics
    2. 2. Knowledge. Passion. Innovation.Eurapp workshop June 2013Developer EconomicsAndreas PappasSenior Analyst
    3. 3. Developer EconomicsGlobal reachChina5.5%Russia5.5%India6.5%SA5.5%Rest ofAsia &Oceania8.2%NorthAmerica27.7%Africa2.9%Europe40%1,5003,4006,000-DE 3rd ed. DE 4th ed. DE 5th ed.ResponsesLargestdevelopersurveyglobally
    4. 4. Copyright VisionMobile 2013• Understanding developers• What platforms, tools, services and APIs they use• How they select platforms & how they decide which apps to develop• What motivates them & what challenges they face• How much revenue they generate & what revenue models they use• ..a lot more• Identifying challenges, opportunities & success factors• Sizing the app economy• Segmenting the developer populationDeveloper EconomicsGoals
    5. 5. Copyright VisionMobile 201372%56%50%21%16%12% 11%16%7%2%71%57%52%21% 21%15%13% 12%8% 8%6%4%3%1% 1%0%10%20%30%40%50%60%70%80%Android iOSHTML mobileWindows PhoneWindows 8BlackBerry 10Java MEFlash Lite QtBlackBerry 5/6/7Firefox OSSymbianOtherBadaTizenJan 2013June 2013Mobile Developer MindshareHTML very popular among mobile developers (n = 5271)47%27%22%15%9%7%6%15%4% 4%1%40%35%28%27%26%22%21%12% 12%7%6% 6% 5%4%2%0%5%10%15%20%25%30%35%40%45%50%Windows 8Windows PhoneBlackBerry 10Firefox OS iOSAndroidHTML mobileTizen QtJava MEFlashBlackBerry 5/6/7BadaSymbianOtherJan 2013June 2013Mobile Developer IntentshareInterest in Windows strong but waning, BlackBerry 10 and Firefox OS are possiblecontenders (n = 3565)
    6. 6. Copyright VisionMobile 2013
    7. 7. Copyright VisionMobile 2013Developer tools and servicesFacilitating development and monitoring performance8
    8. 8. Copyright VisionMobile 2013Success factors
    9. 9. Copyright VisionMobile 201360% of developers are below the “app poverty line”10$500Source: Developer Economics 2013
    10. 10. 14$2,172$1,653$1,126$1,109$598North AmericaEuropeAsiaSouth AmericaAfricaNorth America leads revenue tableAverage revenue per app per month for each region (n=1,653)Source: Developer Economics 2013 | www.DeveloperEconomics.com | March 2013Licensed under Creative Commons Attribution 3.0 License
    11. 11. 15
    12. 12. “The developer learning curve is far steeper on the businessside than on the coding side, and its getting steeper.”George Karavias,Developer & CEO,Anlock“Competitive analysis is the key when it comes to decidewhat app to develop next.”Jai Jaisimha,CEO,Open Mobile Solutions“Marketing has been a steep learning curve for us. When westarted we knew nothing about it.”Duncan Steele,Co-Founder,Valetta Ventures
    13. 13. Copyright VisionMobile 2011Knowledge. Passion. Innovation.Updated: 12 November 2010get in touchAndreas.Pappas@VisionMobile.com@PappasAndreaswww.VisionMobile.com

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