McLuhan Project


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McLuhan Project

  1. 1. The term “global village” wascoined in Marshall McLuhan and Quentin Fiore‟s book War and Peace in the Global Village (1968). *War and Peace in the Global Village is the sequel to The Medium Is The Massage.
  2. 2. Global Village:The world, especially considered a s the name of all nations and people living interdependently.
  3. 3. Today, after more than a century of electrictechnology, we have extended our central nervous sy stem itself in a global embrace, abolishing both space and time as far as our planet is concerned. – Marshall McLuhan, Understanding Media, 1964.
  4. 4. We are getting rid of individuals.Individual is on the way out, and the tribal is on the way in.
  5. 5. Thanks to the media, the world is getting smaller. Everywhere is now our neighborhood.
  6. 6. The Old Days  “To send a letter i s a good way to g o somewhere wit hout moving anyt hing but your h eart.” ~Phyllis Theroux
  7. 7. Different Types of Letters Business Letter  Love Letter Friendship Letter  Family Letter
  8. 8.  “What a wonderful thing is the mail, capable of c onveying across continents a warm human han d-clasp.” ~Author Unknown “The best time to frame an answer to the lett ers of a friend, is the moment you receive them. Then the warmth of friendship, and the intellige nce received, most forcibly cooperate.” ~Willia m Shenstone
  9. 9. History of Letters
  10. 10.  Clara Schumann Robert Schumann Brahms Reading composers„ l etters help us to u nderstand their life sto ries, and interpret their music better.
  11. 11. Invention of Telephone
  12. 12.  Alexander Bell was the f irst to be awarded a pat ent for the electric telep hone by the United States Patent and trad emark Office in March 1 876.
  13. 13.  Rutherford B. Hayes was t he first US president to ha ve a telephone installed in t he White House in 187 8.
  14. 14. Advantages of Telephones Allow people to communicate over long di stances; people no longer need to stay fac e to face to talk. Invention of Telephone also allows a new market to form; this brings revenue and e mployment.
  15. 15. Phones and Globalization  Phones make it p ossible for people to communicate with others globally.
  16. 16. How do you ?
  17. 17. Silent Conversation
  18. 18. Do You?
  19. 19. • Found by Mark Zuckerberg with his college roommates:Eduardo Saverin, Dustin Moskovitz and Chris Hughes• Over 845 million active users• Personal space
  20. 20. • Created by Niklas Zennnstrom and Janus Friis and owned by Microsoftsince 2011• Skype has 663 million registered users as of September 2011• Allows users to communicate with peers by voice, video and instantmessaging over internet
  21. 21. “We believe that the mobile phone will become the essentialcontroller of a person’s life… You will not be able to lead a lifewithout a mobile phone, and it will control things at home too.Mitsuishi