Presentation@ icickm 2013

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Innovation Ecosystems applied to management of eco-design

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Presentation@ icickm 2013

  1. 1. Innovating Corporate Management: Introducing Environmental Aspects to Design Activities Eunika MERCIER-LAURENT Knowledge & Innovation Management Research Center IAE Université Jean Moulin Lyon 3 eunika.mercier-laurent@univ-lyon3.fr http://innovation-ecosystems.eu
  2. 2. Agenda • Context • Convergence (eco-design) • Conclusion & Perspectives October 24th ICICKM Eunika Mercier-Laurent
  3. 3. Evolution of Economy Knowledge Knowledge Economy Economy Industrial Industrial Economy Economy Agricultural Agricultural Economy Economy intangible Hunters & Hunters & Gatherers Gatherers Scarcity & Control October 24th ICICKM Eunika Mercier-Laurent 3
  4. 4. Intensive industrialization • faster, cheaper, better (Hammer,Hershman) • > relocation > transportation > unemployment > • Economic and social crisis • Environmental disaster October 24th ICICKM Eunika Mercier-Laurent
  5. 5. Developing countries • Economic stability • Foreign investment • % Employment • Pollution ---Back to the 1960 ? October 24th ICICKM Eunika Mercier-Laurent
  6. 6. Current trends in Europe • • • • Technological innovation Eco-innovation (transport, energy…) Social innovation Sustainability & Corporate Social Responsibility Warning: traditional management methods October 24th ICICKM Eunika Mercier-Laurent
  7. 7. Need • Smart assistant for professionals involved in design • and for SMEs October 24th ICICKM Eunika Mercier-Laurent
  8. 8. Convergence Eco-design October 24th ICICKM Eunika Mercier-Laurent
  9. 9. Initial situation – 5D view • Focus on sustainability aspects in product lifecycle and communication (1D) Environment Social economy Culture Technology = social networks October 24th ICICKM Eunika Mercier-Laurent
  10. 10. Balance in Innovation Ecosystems (5D) Economy Culture Society Environment Technology © Eunika Mercier-Laurent October 24th ICICKM Eunika Mercier-Laurent
  11. 11. Project objectives • Help integrating environmental aspects into design and related activities • Education of new attitudes • Simplify sustainability October 24th ICICKM Eunika Mercier-Laurent
  12. 12. Smart eco-assistant • • • • • For and with designer’s & SME Connecting 3 management levels Feedback flow Simulation of impacts Game – training and assistant October 24th ICICKM Eunika Mercier-Laurent
  13. 13. Research method • Convergence of focuses  • Analysis of a Knowledge Flow and intangibles • Assessment of the innovation management • Needs discovery > Specifications > scenarios > demonstration > test (QS & some selected SME IFTH) • Feedback and improvement • Generalization (future project) October 24th ICICKM Eunika Mercier-Laurent
  14. 14. Difficulties – 3 fields • Sustainability – focus on intangible values • Eco-design focus on norms and lifecycle • IT (weak beginning of 2D) Role of KM October 24th ICICKM Eunika Mercier-Laurent
  15. 15. Architecture Supports top manager to Strategy Evaluate company progress Optimize organizational capabilities and strategy Supports managers and experts to Tactics Task planning based on corporate strategy and dynamic contexts Set up a roadmap to guide environmental actions Supports collaborators to Operations Analyze critical interactions within the corporate function during the R&D process Develop models of DIK flow between activities October 24th ICICKM Eunika Mercier-Laurent
  16. 16. Exploration • Top-down • Bottom-up • Middle-top-down Feedback and influence October 24th ICICKM Eunika Mercier-Laurent
  17. 17. Scenarios • 2012 Feng Eco methods and tools V1.pdf October 24th ICICKM Eunika Mercier-Laurent
  18. 18. Innovation Ecosystems view Support systems neads Research K Education & Training October 24th ICICKM Eunika Mercier-Laurent Knowledge Models & Techniques
  19. 19. Impact of the project • Integration of systematic innovation management • Incremental Knowledge Management for supporting the process • 5D of innovation (economic !!) October 24th ICICKM Eunika Mercier-Laurent
  20. 20. Conclusions • Way of thinking is the key of successful innovation • Mental flexibility (capability to serve 2 goals) • Collaboration instead of separation October 24th ICICKM Eunika Mercier-Laurent
  21. 21. Conclusions & Perspectives • • • • KM is basic for successful innovation ICT Evolution of management method Importance of fun --- Convergence 2 October 24th ICICKM Eunika Mercier-Laurent
  22. 22. Discusion • What management method for sustainable business and planet ? October 24th ICICKM Eunika Mercier-Laurent
  23. 23. What management? October 24th ICICKM Eunika Mercier-Laurent
  24. 24. Innovation Ecosystems &KM Complex Problems Support systems Challenges Users Feedback Technology transfer Research Education & Training 3W Knowledge Models &Techniques © Eunika Mercier-Laurent, 2008 Environment October 24th ICICKM Eunika Mercier-Laurent
  25. 25. Conditions for « surviving » • 5D « glaces » • System & holistic thinking for problem solving • Manage knowledge nurishing the innovation process • ICT for creativity, simulation, optimization, feedback, learning, Business Intelligence… October 24th ICICKM Eunika Mercier-Laurent
  26. 26. Sustainable development • Oxymoron • Is sustainability more important than economy? (CSR) • Is it possible? • How? October 24th ICICKM Eunika Mercier-Laurent October 9th Eunika Mercier-Laurent
  27. 27. Innovation & Sustainable Development • Eco-innovation EU program http://ec.europa.eu/environment/eco-innovation/inaction/index_en.htm • Horizon 2020 http://ec.europa.eu/research/horizon2020/index_en.cfm?p g=h2020 • United Nations http://sustainabledevelopment.un.org • Side effects: – Green business (solutions & labels…) – Green washing  October 24th ICICKM Eunika Mercier-Laurent October 9th Eunika Mercier-Laurent
  28. 28. Innovation • Idea to product • Idea to value • Idea to sustainable success of all participants (E. Mercier-Laurent) • Creation, evolution, exchange and application of new ideas into marketable goods and services for: • the success of an enterprise • the vitality of a nation's economy • the advancement of society (D.Amidon, 1997) October 24th ICICKM Eunika Mercier-Laurent October 9th Eunika Mercier-Laurent
  29. 29. Innovation process October 24th ICICKM Eunika Mercier-Laurent October 9th Eunika Mercier-Laurent

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