Pizza house

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Pizza house

  1. 1. A39728266<br />YOUNG SEOK EUM<br />
  2. 2. Business<br />Established in 1986, Pizza House is a family-owned business with restaurants in Ann Arbor and East Lansing, Michigan.<br />Known for serving famous Chicago and Sicilian deep dish and traditional pizza, pasta and everything.<br />Provide full service casual sophisticated dining with private dining rooms available and deliveries for individual and catered events<br />
  3. 3. Challenge & Goal<br />Challenge<br />Brand awareness by using of social media to promote as pizza house is the one best place.<br />Goal<br />Use of social media to monitor and communicate with costumer’s needs<br />
  4. 4. Integrated Theme<br />Providing a menu that outstanding a slice of Chicago, specialty pizza<br />Secret recipe<br />Prepare to be delighted<br />Unique topping you never even thought of<br />Right size for kids section<br />
  5. 5. Social Media<br />Twitter<br />Facebook<br />
  6. 6. “Where’s Boxy!?” <br /><ul><li>Simply visit on the Web site, Opportunity to win a free $50 Gift Card</li></li></ul><li>Press releases<br />
  7. 7. Search Engine Market<br />Pizza<br />Pizza house<br />Pizza delivery<br />Pizza coupons<br />Specialty Pizza<br />
  8. 8. Evaluating Success<br />By social media tool<br />Twitter : number of followers<br />Facebook : number of fans<br />E-newsletter : increased subscribers<br />Website : number of visitors <br />
  9. 9. Budget<br />

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