This presentation is to help teens learn about the do's and don't of social media. This presentation will help youth build their brand on-line for summer jobs, internships, scholarships and future careers
Building Social Capital
The benefits of having strong social capital,
and effectively network in order to achieve
personal and professional success.
By: Eula M. Guest, COO
Griot’s Roll Film Production & Services Inc.
• Teen Internet Use
• 93% of teens ages 12-17 go online
• 69% of teens have their own computer
• 63% of teen internet users go online every
• 27% of teens use their phone, tablet to get
• 24% of teens with a game console use it
to go online
What Teens do on Face-book
• 86% of social network-using teens comment on
a friend's wall
• 83% comment on friends' pictures
• 66% send private messages to friends
• 58% send IM or text messages using the site
• 52% send group messages
• My friends are my business no one has to
know if I am in college my private time is
my time their behavior on-line will not
• My friends don’t like Susie but I am cool
with her, my tweets won’t have anything to
do with my future plans to get into College,
we are just talking smack
• When do I start thinking about my future?
• How do I make sure that I get into a good
college, gain access to scholarships,
• I don’t have to worry about my social
media pages IT’S PRIVATE!
• I don’t have to think about this now, I’m
only 18 years old.
Lib High School Principal Fired For Creating Phony Face-book
Page to Spy on Kids
• Dr. Louise Losos created
a fake Face-book account
to spy on kids at her
• Liberal St. Louis high
school principal, Dr.
Louise Losos, resigned
this week following
allegations that she was
spying on students via a
fake Face book page.
Dr. Louise Losos
Face-book vent burns teacher
• Veteran Brooklyn teacher Christine
Rubino is fighting for her career after
she vented her frustration with unruly
fifth-graders by referring to the
shocking death, the day before, of a
12-year-old Harlem school girl who
drowned on a class trip to the beach.
• "After today, I’m thinking the beach is a
good trip for my class. I hate their
guts," Rubino pecked on her
BlackBerry last June, moments after
leaving PS 203 in the Flatlands
• Rubino, 38, who has a master’s
degree in math education and has
taught at PS 203 for 15 years, admits
she made the insensitive comments
"out of pure anger" at her students’
rowdy behavior last June 23, but
maintains the online outburst was
private — unseen by pupils or parents.
• Brooklyn teacher Christine Rubino
A Bronx, N.Y., high school principal
has come under intense scrutiny
• A Bronx, N.Y., high school
principal has come under
intense scrutiny after an image
of her dancing with a topless
man and covered in a dark
liquid surfaced from her Face-
book page, the Huffington Post
• The photo showed Sharron
Smalls, of New York's Jane
Addams High School, next to a
topless man as he pours a
dark liquid substance over her.
How to Build your On-line Presence now for
College, Internship and Future Careers".
• Don’t post anything you don’t want your
great grannie to see
• Including photos, texts etc.
• Sexting is the act of sending sexually explicit messages and/or
photographs, primarily between mobile phones and mobile devices. The
term was first popularized in early 21st century, and is a portmanteau of sex
and texting, where the latter is meant in the wide sense of sending a text
possibly with images. In August 2012, the word sexting was listed for the
first time in Merriam-Webster’s Collegiate Dictionary.
Law and Punishment
• Under New York law it is a felony to:
• Knowingly use a minor in a sexually explicit performance
• Promote material that contains a child under the age of 17 engaging in a
sexually explicit act, or possess material that contains a child under the age
of 16 engaging in a sexual act and or photos of nude and or genital areas
• If convicted, jail sentences could range from 2 to 15 years and will generally
need to register as a sex offender.
• ‘Snapchat’ sexting scandal at NJ high school could result in
child porn charges
What happened, ended up being big. Now, police investigators
prepare to file charges of possession of child pornography and
endangering the welfare of a child against anyone who does not
delete from their phones or computers the photos that some
freshman girls took of themselves on the Snapchat app.
• “I feel bad,” said a Ridgewood High School senior girl about fellow
students who had exchanged naked photographs over two popular
applications, Snapchat and Instagram. ”They’re like, our friends.
We’re close to some of these people.”
• “Everyone had the pictures. Everyone had seen the pictures,”
another student, a sophomore boy, said to PIX11 News.
• Authentic networker is a person who is networking from
an authentic place. They are networking to build a brand
from a personal place. Sharing a piece of your personal
self to connect and build lasting relationships.
• Have you taken the time to assess your networking
presences? Have you evaluated your networking style?
Do you have a networking style or are you just trying to
make connections? Before you go to that next
conference, lecture, seminar. Let’s look at several
Types of Networking Style
Let’s find and develop your networking style.
• The Happy Networker: A person (s) who is just happy to be at the event. They don’t
have any plans or know how to network, they are just standing around smiling and
hoping someone comes up to them and talk. Usually shy and find it hard to just walk
up to a person and start speaking.
• The Serial Networker: They want to talk and hand out as many cards as they can.
Trying to meet as many people in the room as possible, talking a hundred miles a
minute and not making a personal connection.
• The Target Market Networker: A person who knows who they want to talk to and is
working on building their personal style. Very personable easy to talk to and knows
how to connect to the person they are speaking to.
• The Strategic Networker: They sit back and watch the room, wait for the
introductions to see who is in the room, then goes to their target person that they
want to connect to, they don’t want to spend a lot of time speaking to everyone, they
know what industry they want to go to and who they want to speak to.
• The Seasoned Networker: My parents taught me in church how to go up to speak
to people so I am comfortable walking up to people and just speaking. They know
how to work the room and is comfortable in social settings. They talk about current
events, the latest book they are reading and they know how to connect with the
person they are speaking to.
HOW TO MAKE MY SOCIAL
MEDIA PAGE COLLEGE READY
• Post photos and content of you volunteering in
• In your about section post future goals and
• Post a photo of you doing your lemonade stand,
selling bottle water etc.
• Follow people on-line that you aspirer to be like.
• Post any part-time jobs that you got paid for i.e.
walking the dog, baby sitting
• Reach out to potential employers in the industry
you are interest in about internships
• Post a letter of recommendation on your about
page WITHOUT your address, telephone
number e-mail etc. from your coach, teacher,
clergy, scout leader etc.
• Human Resources recruiters are looking for that
next employee. What will they see when they
Google your name?
BUILDING YOUR ON-LINE
• Volunteering can help you get to your
goals. Post those volunteering photos on
Face-Book, Twitter, LinkedIn.
• This will build your presence and show
that you are responsible
• Nikhil used twitter to build his brand. He
reach out to members of the press and
wrote them a letter about his aspiration.
This is Nikhil on Education Nation in September 2012
• College recruiters and admissions officers are
now going on line to see their potential students
and to see what their on line presences looks
• Millions of dollars in scholarships are awarded
every year and the colleges want students that
they feel best represents the school.
• Blogs are a great way to build your on-line
• Remember the golden rule don’t post
anything on line you wouldn’t let your
great granny see
THINGS TO HIGHLIGHT TO GET
• Awards, Certificates, Honors, Girl Scouts Pins,
Badges you earn, Hero or Shero awards, Perfect
Attendance Certificates, Boy Scout Badges etc
• School clubs: honor society, glee club, chess
club, technology club, robotics team, sports
teams, school leadership team, debate team,
science club, afterschool club, band, drama
club, cheerleader etc.
• Any extra activities that you can show that you
are a well rounded person. Post those awards
• Is a free on line site to build your presence
on line. It is a bio site where you can post
a professional photo and add your
• Post paid jobs, post volunteer
assignments in your community etc.
• email@example.com or smackyomomma@hotmail
is not a professional e-mail address
• If you want to be taken seriously then you need a
professional e-mail for all business correspondences i.e.
teachers, admissions officer, job search, internships and
• Open a gmail account. Why G-mail? Shows you are up
on current applications. G-mail has Google docs,
calendar, video chat. You want to show that you know
your way around the internet. Ex:
firstname.lastname@example.org or email@example.com or
• When you meet people, make sure to follow-up
either e-mail, telephone call, social media.
• Ask the person who hands you their business
card what is the best way to reach you?
• If you say you are going to do something, keep
your word. Put your follow-up on your mobile
device to remind you to follow-up.
• After meeting people follow-up is most important
remind them of where you met them and your
Eula M. Guest, COO
• Griot’s Roll Film Production & Services
• (212) 281-2286