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EU Lobbying, Ethics and Transparency: “Do”-s and “Don’t”-s

http://www.eu-academy.eu/freeresources/eu-lobbying-ethics-and-transparency-do-s-and-dont-s/

The European Transparency Register and EU lobby rules
Spending, representation and advocacy: what you can and cannot do
Case study of an effective and ethical interest representation

With Robert Mack: he became Chairman of Burson-Marsteller’s EMEA Public Affairs Practice in January, 2011. He was CEO of Burson-Marsteller Brussels from July 2007 to December, 2010. Author of the chapter on "EU Transparency and Ethics" in the book "How EU Institutions Work & How to Work with EU Institutions" (John Harper Publishing, London)

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EU Lobbying, Ethics and Transparency: “Do”-s and “Don’t”-s

  1. 1. Free Webinar - 29 April 2013 -1-2pmPlease turn up your computer speakers or put on yourheadsetYou can ask questions in writing in the chat panelEU Lobbying, Ethicsand Transparency:"Do"-s and "Dont"-s
  2. 2. Free Webinar - 29 April 2013 -1-2pmPlease turn up your computer speakers or put on yourheadsetYou can ask questions in writing in the chat panelWELCOME to the 1stFREE webinar
  3. 3. ABOUT THE WEBINARSERIES1
  4. 4. EU Lobbying, Ethics &Transparency: "Do"-sand "Dont"-sRisk Regulation in theEU: Sectors, Advocacyand the PrecautionaryPrincipleRegulatory AffairsExplained: What youmust know aboutimplementing &delegated actsHow to Master EUInterest Representation:The BM guide to EUlobbying best practices7 Tips for Effective EUPublic Affairs: Practicalideas to reach thehighest impact for yourissueDigital Communicationin EU Affairs: How tomaster Twitter, Linkedin& social media in publicaffairsEU Public AffairsForecast until June2014: What to expectuntil the end of BarrosoII and beyond?
  5. 5. GOOD TO KNOW2
  6. 6. Turn off your Outlook, Skype and other programs
  7. 7. Turn off your Outlook, Skype and other programsAsk via chat in the bottom left chat box
  8. 8. Turn off your Outlook, Skype and other programsAsk via chat in the bottom left chat boxQuestions will be answered during & after thepresentation
  9. 9. Turn off your Outlook, Skype and other programsAsk via chat in the bottom left chat boxQuestions will be answered during & after thepresentationPresentation will take approx. 40 mins, followed by Q&A
  10. 10. Turn off your Outlook, Skype and other programsAsk via chat in the bottom left chat boxQuestions will be answered during & after thepresentationPresentation will take approx. 40 mins, followed by Q&AThe webinar is being RECORDED
  11. 11. Turn off your Outlook, Skype and other programsAsk via chat in the bottom left chat boxQuestions will be answered during & after thepresentationPresentation will take approx. 40 mins, followed by Q&AThe webinar is being RECORDEDRecording & PPT will be made available within 3 days
  12. 12. Turn off your Outlook, Skype and other programsAsk via chat in the bottom left chat boxQuestions will be answered during & after thepresentationPresentation will take approx. 40 mins, followed by Q&AThe webinar is being RECORDEDRecording & PPT will be made available within 3 daysTranscript will be available within 1 week
  13. 13. Turn off your Outlook, Skype and other programsAsk via chat in the bottom left chat boxQuestions will be answered during & after thepresentationPresentation will take approx. 40 mins, followed by Q&AThe webinar is being RECORDEDRecording & PPT will be made available within 3 daysTranscript will be available within 1 weekNext event on 8 May Wednesday
  14. 14. SPEAKER &ORGANISER3
  15. 15. SPEAKERRobert MACKChairman of Burson-Marsteller’sEMEA Public Affairs practiceEU Lobbying, Ethicsand Transparency:"Do"-s and "Dont"-s
  16. 16. SPEAKER MODERATORRobert MACK András BANETHChairman of Burson-Marsteller’s DirectorEMEA Public Affairs practice European Training AcademyEU Lobbying, Ethicsand Transparency:"Do"-s and "Dont"-s
  17. 17. THE PRESENTATION4
  18. 18. EVIDENCE-BASED COMMUNICATIONSClick to edit Master title style20TodayThe Brussels Transparency StoryInstitutional Rules on LobbyingInstitutional Codes of ConductAccess to DocumentsTen Key Conclusions for the Practitioner
  19. 19. EVIDENCE-BASED COMMUNICATIONSClick to edit Master title style21March 1999: Santer Commission resigns
  20. 20. EVIDENCE-BASED COMMUNICATIONSClick to edit Master title style22Since 1999: Increasedfocus on ethical issuesAccess to documentsDatabases on consultative bodiesand Expert GroupsImproving stakeholderconsultation and ImpactAssessmentsCodes related to behaviour ofCommission staff
  21. 21. EVIDENCE-BASED COMMUNICATIONSClick to edit Master title style23TodayThe Brussels Transparency StoryInstitutional Rules on LobbyingInstitutional Codes of ConductAccess to DocumentsTen Key Conclusions for the Practitioner
  22. 22. EVIDENCE-BASED COMMUNICATIONSClick to edit Master title style249 November 2005: Commission launches European Transparency Initiative
  23. 23. EVIDENCE-BASED COMMUNICATIONSClick to edit Master title style25June 2008:Commission Register ofInterest RepresentativesVoluntary but encouragedWho is lobbying and thelevel of resource deployedWide definition of lobbyingAgree to a code of conductRules intentionally vague...
  24. 24. EVIDENCE-BASED COMMUNICATIONSClick to edit Master title style261996: European Parliament rule 9 The EP has had a Code of Conduct and Register since 1996 Based on the code of the PA consultancies adopted in 1993
  25. 25. EVIDENCE-BASED COMMUNICATIONSClick to edit Master title style27June 2011:Establishment of a jointTransparency RegisterRegistration required for EPaccessAddress problems from oldregister – improveddefinitions, double counting,narrow exclusionsKey point: ad hoc groupsand coalitionsCommon Code of ConductEnforcement mechanism /Joint Register Secretariat
  26. 26. EVIDENCE-BASED COMMUNICATIONSClick to edit Master title style28New Code of Conduct
  27. 27. EVIDENCE-BASED COMMUNICATIONSClick to edit Master title style29TodayThe Brussels Transparency StoryInstitutional Rules on LobbyingInstitutional Codes of ConductAccess to DocumentsTen Key Conclusions for the Practitioner
  28. 28. EVIDENCE-BASED COMMUNICATIONSClick to edit Master title style30Code of Conduct forEuropean Commissioners Revised in 2011 and basedon Article 245 TFEU May not engage in otherprofessional activity May hold honorary postsand be politically active Declaration of interests (lastten years), financial interests(including spouse) Post mandate: 18 monthsrule + shall not lobby Cannot accept gift if value>€150Institutional Codes of Conduct
  29. 29. EVIDENCE-BASED COMMUNICATIONSClick to edit Master title style31Commission Guidelines on Gifts andHospitality General principle: gifts not allowed A gift is money, physical object, freeparticipation in events, Any other advantage (eg free travel) Hospitality (food, drink, entertainment) Automatically accepted if <€50 Approval required if >€50 but <€150 Appropriate hospitality is presumed to begranted Stricter rules can be encountered Missions must be useful to discharge ofofficial duties Relevant to EP staff tooInstitutional Codes of Conduct
  30. 30. EVIDENCE-BASED COMMUNICATIONSClick to edit Master title style32Code of Conduct for Members of theEuropean Parliament General principles of integrity... Declaration of financial interest Other remunerated activity declared if>€5000 per year Cannot accept gift if value >€150,including hospitality Put in place in 2012 Former MEPs who lobby give up benefits,including access badge Implementing measures just adopted:MEPs to declare all events they attendInstitutional Codes of Conduct
  31. 31. EVIDENCE-BASED COMMUNICATIONSClick to edit Master title style33TodayThe Brussels Transparency StoryInstitutional Rules on LobbyingInstitutional Codes of ConductAccess to DocumentsTen Key Conclusions for the Practitioner
  32. 32. EVIDENCE-BASED COMMUNICATIONSClick to edit Master title style34Access to documents Just about anyone can request information......On just about anything Includes any form of written communication received by an EU institution......i.e. the information you send when you lobby, including emails With some exceptions
  33. 33. EVIDENCE-BASED COMMUNICATIONSClick to edit Master title style35TodayThe Brussels Transparency StoryInstitutional Rules on LobbyingInstitutional Codes of ConductAccess to DocumentsTen Key Conclusions for the Practitioner
  34. 34. EVIDENCE-BASED COMMUNICATIONSClick to edit Master title style36Ten key conclusions for the practitionerTransparent behaviour is non-negotiableRegistration, while voluntary, is expectedSingle issue coalitions must register and be transparentIncreasingly, officials or MEPs will ask if you are registered beforegranting meetingsGreater focus now on institutional behaviour through codes of conductand trainingStandards of behaviour vary greatly within the institutions
  35. 35. EVIDENCE-BASED COMMUNICATIONSClick to edit Master title style37Ten key conclusions for the practitionerInvitations to conferences, site visits, etc can be accepted depending oncontextDon’t forget:response to public consultations are publishedjust about anyone can request access to your correspondence with the institutionsconfidentiality is a condition that must be asserted in advance (commerciallysensitive information)Never assume privacy: MEPs and some officials may publish names ofpeople they meet – or the materials they receive Rules & expectations are changing
  36. 36. EVIDENCE-BASED COMMUNICATIONSClick to edit Master title style38Thank You!If you have further questions, you can contactRobert Mack: Robert.Mack@bm.com
  37. 37. Questions…?Type in the chat box
  38. 38. Thank you foryour attention…and see you on 8 May!

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