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Data Science For Product Managers

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Success of a data science project has as much to do with product management as with data science. I see this in my work. It comes up in conversations with other practitioners. Yet most articles and talks about data science leave the product management topics out. These are slides from Data Science for Product Managers - a talk I gave to a group of product managers at TappedIn — a meetup that CleverTap runs in Santa Monica.

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Data Science For Product Managers

  1. 1. DATA SCIENCE FOR PRODUCT MANAGERS Tappedin 2016 Eugene Mandel @eugmandel
  2. 2. ∎ @eugmandel ∎ lead of data science at directly ∎ formerly: □ data science team at Jawbone □ co-founder qualaroo, jaxtr ABOUT ME
  3. 3. DATA SCIENCE NEEDS PRODUCT MANAGERS success of a data science project has as much to do with product management as with data science
  4. 4. 2 KINDS OF DATA SCIENCE B ANALYZE A BUILD
  5. 5. PAY FOR PARKING WITH YOUR PHONE
  6. 6. DON’T YOU KNOW ME?!
  7. 7. ∎ “don’t you know me?!” -> “you get me!” ∎ get smarter with every interaction ∎ reduce search space SMART PRODUCTS
  8. 8. SMART PRODUCTS BUT NOT THAT SMART...
  9. 9. SMART PRODUCTS GO PROBABILISTIC
  10. 10. PRODUCT MANAGERS TO THE RESCUE!
  11. 11. JAWBONE UP MEAL TRACKING
  12. 12. PROBLEM: Input is too difficult. Increase conversion. Decrease churn.
  13. 13. COMMON FOOD PAIRINGS
  14. 14. COMMON FOOD PAIRINGS Source: https://jawbone.com/blog/jawbone-up-common-pairings/
  15. 15. My favorite data science algorithm is division. Monica Rogati Former VP of Data, Jawbone & LinkedIn data scientist
  16. 16. CLEAN YOUR DATA
  17. 17. GUYS CLEAN A DATASET, GET RICH
  18. 18. Show and explain your web, app or software projects using these gadget templates. PARKING APP ON DEMAND CUSTOMER SUPPORT
  19. 19. PROBLEM: Choose support tickets that expert users can resolve.
  20. 20. CHOOSE TICKETS WITH MACHINE LEARNING
  21. 21. IS IT WORKING? QA’ing and evaluating data products Image source: https://themouseandthewindmill.wordpress.com
  22. 22. INTERPRETABILITY Image source:https://en.wikipedia.org/wiki/File:Blue_Poles_(Jackson_Pollock_painting).jpg
  23. 23. 3rd party MLaaS providers MACHINE LEARNING IN A BOX?
  24. 24. THANKS! Eugene Mandel @eugmandel
  25. 25. ∎ Presentation template by SlidesCarnival ∎ Images: □ http://jedismedicine.blogspot.com/ □ Jawbone □ Directly □ Wikipedia □ https://themouseandthewindmill.wordpress.com □ http://www.imdb.com/ CREDITS

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