Putting the ‘E’ in Books <ul><li>A comparison to portable MP3 players  </li></ul>Randy Teo Lawrence Koh Eugene Lim Joel Aw
Scope <ul><li>Introduction </li></ul><ul><li>Key Question: Will E-Books Readers achieve greater market penetration? </li><...
E-Book Reader <ul><li>Device that allows us to read digital documents </li></ul>
 
E-Book Readers: Past and Present <ul><li>Pioneer generation (1998): Rocket ebook and Softbook </li></ul><ul><li>Current ge...
Key Question Will E-Book Readers achieve greater market penetration? % penetration worldwide
Using Portable MP3 Players To Make A Prediction
Why the Music Retail Industry? <ul><li>Digitization: The conversion of data stored in physical objects into digital format...
Similarly E-Books ?
Similar Benefits Digitization Compression Portability Convenience Cost Savings Portable MP3 Players E-Book Readers
Trend Incremental/Modular Saehan MPMan 1998 Radical Portable MP3 Players Books HanGo 1999 First iPod 2001 2nd Gen iPod 200...
Inadequacies of Early MP3 Players <ul><li>Saehan: Only 32MB storage space </li></ul><ul><li>HanGo: US$749 for 5 GB </li></...
Adequacy of iPod <ul><li>Firewire </li></ul><ul><li>Battery Life </li></ul><ul><li>Interface </li></ul><ul><li>Storage spa...
Inadequacies of Early E-Book Readers (Softbook) <ul><li>Weight: 1.3kg </li></ul><ul><li>Price: US$599.95 </li></ul><ul><li...
E-Book Reader Features
Background to E-Ink <ul><li>Comfort </li></ul><ul><li>Comprehension </li></ul><ul><li>Recollection  </li></ul><ul><li>Atte...
E-Ink (Modular Innovation) <ul><li>Display technology designed to mimic the appearance of ordinary ink on paper </li></ul>...
Wireless Technology  (Modular Innovation) <ul><li>Wireless delivery of e-books straight to Kindle devices </li></ul><ul><l...
Incremental Innovations Specifications Softbook (1998) Kindle (2010) Storage Space 8MB 180MB Battery Life 5 hours 7 days D...
Other Factors For Success
High Initial Investment Assuming 1 printed book = S$15 Sony Reader Pocket Edition = 19 printed books Model Cost (US$) Soft...
Rise of E-Book Prices <ul><li>Consumer threshold: US$10 </li></ul><ul><li>KeyReader (S’pore E-Book Reader) can access the ...
‘ Ripping’ CDs can be ‘ripped’ Rip books?
Piracy <ul><li>Piracy ‘mitigates’ high initial investment, rising E-Book prices & inability to rip </li></ul><ul><li>Publi...
Publisher Resistance <ul><li>Unsettled about the time of release of e-books vis-à-vis paper books </li></ul><ul><li>Afraid...
Marketing
Conclusion Text The features of E-Book Readers puts them in a strong position to penetrate the market. However, these feat...
Q & A
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Twc G1 E Book Readers

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Twc G1 E Book Readers

  1. 1. Putting the ‘E’ in Books <ul><li>A comparison to portable MP3 players </li></ul>Randy Teo Lawrence Koh Eugene Lim Joel Aw
  2. 2. Scope <ul><li>Introduction </li></ul><ul><li>Key Question: Will E-Books Readers achieve greater market penetration? </li></ul><ul><li>Using portable MP3 players to make a prediction </li></ul><ul><li>E-Book Reader Features </li></ul><ul><li>Other factors for success </li></ul><ul><li>Conclusion </li></ul>
  3. 3. E-Book Reader <ul><li>Device that allows us to read digital documents </li></ul>
  4. 5. E-Book Readers: Past and Present <ul><li>Pioneer generation (1998): Rocket ebook and Softbook </li></ul><ul><li>Current generation (2006): Kindle and Sony Reader </li></ul>
  5. 6. Key Question Will E-Book Readers achieve greater market penetration? % penetration worldwide
  6. 7. Using Portable MP3 Players To Make A Prediction
  7. 8. Why the Music Retail Industry? <ul><li>Digitization: The conversion of data stored in physical objects into digital formats for use in a computer </li></ul>
  8. 9. Similarly E-Books ?
  9. 10. Similar Benefits Digitization Compression Portability Convenience Cost Savings Portable MP3 Players E-Book Readers
  10. 11. Trend Incremental/Modular Saehan MPMan 1998 Radical Portable MP3 Players Books HanGo 1999 First iPod 2001 2nd Gen iPod 2002 Disruptive! Rocket ebook/Softbook 1998 Sony Reader 2006 Kindle 2006 Disruptive? Rio PMP 300 1998 Nomad Jukebox Zen 2002
  11. 12. Inadequacies of Early MP3 Players <ul><li>Saehan: Only 32MB storage space </li></ul><ul><li>HanGo: US$749 for 5 GB </li></ul><ul><li>Rio PMP300: Battery compartment door flap broke easily, battery cover difficult to repair, parts would crack, peel & flake </li></ul><ul><li>Nomad Jukebox Zen: Slow transfer of songs using USB & low battery life </li></ul>32mb few dozen songs at most iPod touch 16GB for ~$300 Batt: 45 mins
  12. 13. Adequacy of iPod <ul><li>Firewire </li></ul><ul><li>Battery Life </li></ul><ul><li>Interface </li></ul><ul><li>Storage space </li></ul>Transfer of CD in secs Batt: 10 hrs Scrollwheel, clean and simple 1000 songs
  13. 14. Inadequacies of Early E-Book Readers (Softbook) <ul><li>Weight: 1.3kg </li></ul><ul><li>Price: US$599.95 </li></ul><ul><li>Storage space: 2MB (1500 pages) </li></ul><ul><li>Battery life: 5 hours </li></ul><ul><li>Connections: Analog telephone </li></ul><ul><li>Screen: Conventional </li></ul>
  14. 15. E-Book Reader Features
  15. 16. Background to E-Ink <ul><li>Comfort </li></ul><ul><li>Comprehension </li></ul><ul><li>Recollection </li></ul><ul><li>Attention span </li></ul>Compared to printed media, screens negatively affect:
  16. 17. E-Ink (Modular Innovation) <ul><li>Display technology designed to mimic the appearance of ordinary ink on paper </li></ul><ul><li>Enhanced comfort over conventional displays </li></ul>
  17. 18. Wireless Technology (Modular Innovation) <ul><li>Wireless delivery of e-books straight to Kindle devices </li></ul><ul><li>3G access to Amazon’s Kindle E-Book store offers about 390,000 titles </li></ul><ul><li>Potential to include electronic newspapers & magazines </li></ul>
  18. 19. Incremental Innovations Specifications Softbook (1998) Kindle (2010) Storage Space 8MB 180MB Battery Life 5 hours 7 days Dimensions 26.75x22x3.25cm 19.1x13.5x1.8cm Weight 1.3kg 300g
  19. 20. Other Factors For Success
  20. 21. High Initial Investment Assuming 1 printed book = S$15 Sony Reader Pocket Edition = 19 printed books Model Cost (US$) Softbook (2000) 599.95 Amazon Kindle (2007) 399 Sony PRS-700 (2008) 399 Sony PRS-700 (2009) 349.99 Amazon Kindle (2010) 259 Sony Reader Pocket Edition (2010) 199.99
  21. 22. Rise of E-Book Prices <ul><li>Consumer threshold: US$10 </li></ul><ul><li>KeyReader (S’pore E-Book Reader) can access the National Library’s entire collection - FREE </li></ul>
  22. 23. ‘ Ripping’ CDs can be ‘ripped’ Rip books?
  23. 24. Piracy <ul><li>Piracy ‘mitigates’ high initial investment, rising E-Book prices & inability to rip </li></ul><ul><li>Publisher/Author resistance </li></ul>Dan Brown’s new novel ‘The Lost Symbol’ downloaded 100,000 24 hours after release
  24. 25. Publisher Resistance <ul><li>Unsettled about the time of release of e-books vis-à-vis paper books </li></ul><ul><li>Afraid of ‘cannibalisation’ of paper book sales </li></ul>Incumbents resistant to adjust to new tech
  25. 26. Marketing
  26. 27. Conclusion Text The features of E-Book Readers puts them in a strong position to penetrate the market. However, these features alone are insufficient. The tipping point still hinges on factors like marketing and price. Paper books will still retain their appeal and remain in the industry, albeit with little or even negative growth.
  27. 28. Q & A

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