Web 2.0 - the Social Web

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Presentation by Peter Ballantyne to CONCORD Communication ‘Network’ Meeting, Brussels, 15-16 October 2008

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Web 2.0 - the Social Web

  1. 1. Web 2.0 - the Social Web CONCORD Communication ‘Network’ Meeting Brussels 15-16 October 2008
  2. 2. Web 2.0 From ‘places to visit’ to ‘spaces to interact’ <ul><li>User-generated content </li></ul><ul><ul><li>‘ anyone can be an author, publisher, or broadcaster’ </li></ul></ul><ul><li>User ‘re-mixed’ content </li></ul><ul><ul><li>‘ anyone can run a web site’ </li></ul></ul><ul><li>Tools enabling inter-connections and interactions </li></ul><ul><ul><li>‘ anyone can be a communicator’ </li></ul></ul>
  3. 3. The new tools <ul><li>Blogs : originally personal ‘diary’ sites of individuals </li></ul><ul><li>Wikis : co-edited and updated web spaces </li></ul><ul><li>Social bookmarking : web bookmarks indexed (tagged) across the internet (instead of in local browsers). </li></ul><ul><li>RSS Feeds : applications that produce automatic updates when a particular content service is updated. </li></ul><ul><li>Social networking sites : ‘meeting spaces’ for individuals and organizations to build relationships </li></ul><ul><li>Multi-media sharing sites : Spaces to publish and share images, photos, audio, video, etc. </li></ul><ul><li>Mapping tools . Different content embedded in maps </li></ul><ul><li>Mash-ups : different content combined to produce something new </li></ul>
  4. 4. User generated content
  5. 8. Blogs
  6. 13. Videos, photos, slides
  7. 23. Wikis
  8. 27. Social bookmarking
  9. 31. <ul><li>http:// delicious.com </li></ul><ul><li>www.simpy.com </li></ul><ul><li>www.citeulike.com </li></ul><ul><li>www.connotea.org </li></ul><ul><li>www.furl.net </li></ul>
  10. 32. RSS Feeds
  11. 36. Personalising
  12. 39. Mash-ups
  13. 41. Shared notions <ul><li>Open content that ‘flows’ – across platforms, across orgs, … </li></ul><ul><li>Low ‘threshold’ to create and use </li></ul><ul><li>Peer to peer, expectation of reciprocity, commentary, </li></ul><ul><li>Mindset – recognizes diversity, values knowledge and efforts of others, encourages collaboration </li></ul>
  14. 42. Implications <ul><li>We can use the tools and mash content for ‘internal’ – within our org, within our network - info and knowledge sharing </li></ul><ul><ul><li>Behavior and attitudes </li></ul></ul><ul><li>Our ‘products’ need to be web 2 or web2 friendly </li></ul><ul><ul><li>Passports to travel </li></ul></ul><ul><li>We need to go to the communities and users </li></ul><ul><ul><li>Use their tools </li></ul></ul><ul><ul><li>Learn to ‘let go’ </li></ul></ul>
  15. 43. From their own correspondent - Aid agency workers are increasingly acting as reporters and filmmakers for the UK media Glenda Cooper, The Guardian , Monday November 5 2007 <ul><li>“New technology is altering how we report, where we report from and who is doing the reporting of disasters. And that means that journalists and aid agencies are having to rethink their roles.” </li></ul><ul><li>“Reporters can get what they need direct from the public. The result: aid agencies are turning their own staff into citizen journalists and filmmakers, in order to get their message across.” </li></ul>

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