Social Media for Research Communications - Research Communication Workshop

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Presentation by Pier Andrea Pirani (Euforic Services) at the Research Communication workshop - Nairobi, 5-7 July 2010

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  • Social media is about: ‘ Spaces’ where people interact - User-generated and ‘re-mixed’ content - anyone can be an author, publisher, or broadcaster; Tools that enable interaction and collaboration Social media is about conversations enabled by tools such as blogs, microblogs, wikis, social networks, newsfeeds, photo and video sharing platforms.
  • Quick intro – how the tools work
  • Social media is about: ‘ Spaces’ where people interact - User-generated and ‘re-mixed’ content - anyone can be an author, publisher, or broadcaster; Tools that enable interaction and collaboration Social media is about conversations enabled by tools such as blogs, microblogs, wikis, social networks, newsfeeds, photo and video sharing platforms.
  • Social Media for Research Communications - Research Communication Workshop

    1. 1. Social media for research communication Pier Andrea Pirani Pete Cranston Euforic Services Nairobi, 5 July 2010
    2. 2. Tools for conversations <ul><li>“ Social media  are media for social interaction, using highly accessible and scalable publishing techniques. Social media use web-based technologies to transform and broadcast media monologues into social media dialogues” </li></ul><ul><li>http:// en.wikipedia.org/wiki/Social_media </li></ul>
    3. 4. 5 things to know… <ul><li>1 Wikis </li></ul><ul><ul><li>How to write content as a group </li></ul></ul><ul><li>2 Blogging </li></ul><ul><ul><li>How to put content on the web </li></ul></ul><ul><li>3 Tagging & Social Bookmaring </li></ul><ul><ul><li>How to keyword your work and sharing your links </li></ul></ul><ul><li>4 Feeds </li></ul><ul><ul><li>How to move content across the web </li></ul></ul><ul><li>5 Mashups </li></ul><ul><ul><li>How to bring the information together </li></ul></ul>
    4. 5. How can this change the way we work? <ul><li>Working on a document online </li></ul><ul><li>Documenting the research process </li></ul><ul><li>Disseminating findings </li></ul><ul><li>Producing a newsletter </li></ul><ul><li>Storing&sharing your links </li></ul><ul><li>Seeing what is new and making content travel </li></ul>
    5. 6. Working with wikis wiki Write some text wiki Write some text change wiki Write some Text (someone, 12/11/08) Change some text (another one, 14/11/08) Final Text (me, today) edit log wiki Final text view
    6. 7. Why wikis? <ul><li>Articles can be created or edited at anytime by anyone – limitations are possible </li></ul><ul><li>Articles are editable through the web browser </li></ul><ul><li>One-click access to the history/versioning page </li></ul><ul><li>Recent additions/modifications of articles can be monitored actively or passively </li></ul><ul><li>Easy reversal of changes </li></ul>
    7. 10. Working with blogs Blog <ul><li>Title </li></ul><ul><li>& Enter your text once </li></ul>email <ul><li>Title </li></ul><ul><li>& Enter your text once </li></ul>Website <ul><li>Title </li></ul><ul><li>& Enter your text once </li></ul><ul><li>Title </li></ul><ul><li>& Enter your text once </li></ul>Newsreader print <ul><li>Title </li></ul><ul><li>& Enter your text once </li></ul>
    8. 11. Why blogs? <ul><li>Open content </li></ul><ul><li>Ability for readers to leave comments in an interactive format </li></ul><ul><li>Combining text, images, and links to other blogs, web pages, and other topic related media </li></ul><ul><li>Sharing your research ideas </li></ul><ul><li>Gaining feedback, discussing and validating ideas </li></ul><ul><li>Disseminating news and general updates on research projects </li></ul><ul><li>Engaging communities </li></ul><ul><li>… . </li></ul>
    9. 13. Working with social bookmarking bookmark <ul><li>Interesting link </li></ul><ul><li>A website url </li></ul><ul><li>A document </li></ul><ul><li>A service </li></ul><ul><li>List of links </li></ul>del.icio.us <ul><li>Interesting link </li></ul><ul><li>A website url </li></ul><ul><li>A document </li></ul><ul><li>A service </li></ul><ul><li>List of links </li></ul>website <ul><li>Interesting link </li></ul><ul><li>A website url </li></ul><ul><li>A document </li></ul><ul><li>A service </li></ul><ul><li>List of links </li></ul>Email alert <ul><li>Interesting link </li></ul><ul><li>A website url </li></ul><ul><li>A document </li></ul><ul><li>A service </li></ul><ul><li>List of links </li></ul>
    10. 14. Why social bookmarking? <ul><li>Shared database of links (bookmarks) </li></ul><ul><li>Free choice of tagging </li></ul><ul><li>View bookmarks of others </li></ul><ul><li>Annotate and use tags to produce lists for your website </li></ul><ul><li>Find colleagues with similar interests </li></ul>
    11. 15. Social Bookmarking
    12. 16. Working with RSS feeds
    13. 18. Why RSS feeds? <ul><ul><li>Working more efficiently </li></ul></ul><ul><ul><li>More timely information </li></ul></ul><ul><ul><li>Keep users up to date with the latest developments </li></ul></ul><ul><ul><li>Publish your content on other web sites </li></ul></ul><ul><ul><li>Let other services re-use and re-mix your content </li></ul></ul>
    14. 19. Google Sitemap Scholar Blogsearch News
    15. 24. Social media for research communication Pier Andrea Pirani Pete Cranston Euforic Services Nairobi, 5 July 2010

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