Global call to action against poverty

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Euforic/Concord meeting, 6 June 2007 - Presentation by Andreas Vogt, GCAP/Concord

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Global call to action against poverty

  1. Whiteband.org
  2. Biggest global campaign ever: 23.5 Mio people Main policy demands: aid, public accountability, trade, dept, gender Common symbol: white band Based on national GCAP coalitions with regional and global coordination and support GCAP
  3. 2015 Gender focus strengthened Review global structure National Coalition Regional Secretariat GCAP Global Meeting Outcome Montevideo, May 2007
  4. Online network: relations in 2005
  5. Objectives and strategy <ul><li>Campaign objectives </li></ul><ul><li>Broad: social and political </li></ul><ul><li>Narrow: mobilize individuals </li></ul><ul><li>Website objectives </li></ul><ul><li>User’s attitudes: Ignite passions by changing attitudes towards the campaign’s issues </li></ul><ul><li>Users’ behaviour: Facilitate involvement in the campaign, through offline and online activities </li></ul><ul><li>Campaigners’ relations: Interact and relate with you constituents </li></ul><ul><li>Social impact: Users interaction with campaigners should advance campaign objectives </li></ul>
  6. Whiteband.org Objectives <ul><li>To increase awareness of GCAP and its core issues and to facilitate increased involvement of the public in global actions and national campaigns. </li></ul><ul><li>To provide a platform for collaboration and e-campaigning within the GCAP alliance and supporting organisations </li></ul><ul><li>To serve as a knowledge repository on key policy issues for GCAP to national and regional coalitions and other interested stakeholders </li></ul><ul><li>To provide web presence to desiring national coalitions and GCAP task forces </li></ul><ul><li>To highlight and promote national coalitions, GCAP task forces and supporting organisations </li></ul><ul><li>To serve as a public face and vehicle for outreach for GCAP </li></ul><ul><li>To provide a mechanism for reporting GCAP coalition activities </li></ul>
  7. Eight drivers of successful campaigns <ul><li>Getting existing opt-ins to take further actions </li></ul><ul><li>Getting new (and non opted-in) people to the site </li></ul><ul><li>Getting site visitors to the action page </li></ul><ul><li>Getting action visitors to complete the action </li></ul><ul><li>Getting action takers to opt-in </li></ul><ul><li>Getting new people to take each action </li></ul><ul><li>Achieving an impact with action-takers’ efforts </li></ul><ul><li>Continually improving the effectiveness and impact </li></ul>
  8. Three campaign times and focuses <ul><li>Reporting </li></ul><ul><li>Follow-up activities </li></ul><ul><li>Showing the achievements </li></ul><ul><li>Looking forward to the next steps </li></ul><ul><li>Taking action and intensifying involvement </li></ul><ul><li>Channelling all collective actions into political pressure </li></ul><ul><li>Awareness </li></ul><ul><li>Acquisition of new members </li></ul><ul><li>Building up the hype and anticipation </li></ul><ul><li>Focus on planning </li></ul><ul><li>Simple, low energy, actions to get people involved </li></ul>After During Before
  9. Recommendations from 2006 website evaluation <ul><li>Best practices </li></ul><ul><li>Creation of country sections on WhiteBand.org </li></ul><ul><li>Option to sign online petitions </li></ul><ul><li>Use of audio-visual material </li></ul><ul><li>Adaptation of MPH branding </li></ul><ul><li>Celebrity endorsements </li></ul><ul><li>White Band as a unifying symbol </li></ul><ul><li>Harmonization of branding </li></ul>

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