Experiences of the Finnish NGDO Platform to the EU

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Euforic/Concord meeting, 6 June 2007 - Presentation by Anna Pollari, KEHYS

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  • Experiences of the Finnish NGDO Platform to the EU

    1. 1. Experiences of The Finnish NGDO Platform to the EU Anna Pollari Kehys 4.6.2007
    2. 2. The Finnish NGDO Platform to the EU Kehys <ul><li>offers services to NGOs on EU development policy issues : </li></ul><ul><li>1) advice and training on EU funding </li></ul><ul><li>2) development policy advocacy </li></ul><ul><li>Staff: Secretary General, EU Funding Advisor, Information Officer </li></ul><ul><li>34 members </li></ul><ul><li>Kehys is the Finnish national platform within CONCORD. </li></ul>
    3. 3. Kehys’ communication <ul><li>Aims: </li></ul><ul><li>- more NGOs apply for EU funding and participate in advocacy work through Kehys </li></ul><ul><li>- member organisations are satisfied with the information sharing </li></ul><ul><li>- politicians and wider public are more aware of EU development policy issues </li></ul><ul><li>- Kehys’ status as an reliable information source increases </li></ul><ul><li>Target groups: </li></ul><ul><li>- member organisations, other NGOs </li></ul><ul><li>- politicians, officials </li></ul><ul><li>- media </li></ul>
    4. 4. Challenges <ul><li>More active and focused sharing of information to build interest and capacities of members </li></ul><ul><li>How to build profile as an reliable information source when a relatively young NGO </li></ul><ul><li>How to generate media interest when tackling difficult themes: EU development policy, strategies, processes </li></ul>
    5. 5. The tools of communication <ul><li>mailing lists targeted for different groups </li></ul><ul><li>www.kehys.fi </li></ul><ul><li>Newsletter </li></ul><ul><li>Oneworld Finland </li></ul><ul><li>CONCORD </li></ul><ul><li>working groups (members from NGOs, universities, ministries) </li></ul>
    6. 6. How we try to generate media interest? <ul><li>journalists </li></ul><ul><li>Masivu –mailing list and webpage for Finnish Journalists interested in development issues </li></ul>
    7. 7. <ul><li>Simple messages: journalists often not experts on these issues </li></ul><ul><li>Follow what is in the media </li></ul><ul><li>Targeted messages: different messages to different audiences </li></ul><ul><li>Timing </li></ul><ul><li>” The best is change in numbers” (Aidwatch) </li></ul>
    8. 8. The 2006 EU Presidency Project of Kehys
    9. 9. The MDG Campaign of the Finnish MFA
    10. 10. Creative ideas to use media (Helsinki Conference 3.-4.7.2006 on DE strategy) <ul><ul><li>Establish a competition for the youth to produce programme </li></ul></ul><ul><ul><li>Introduce global issues in the popular media in their styles (For Cosmopolitan: 5 things you need to know about development to get an intelligent guy) </li></ul></ul><ul><ul><li>Engage celebrities who use language that target groups understand </li></ul></ul><ul><ul><li>Use unexpected spokespersons (e.g. rich businessmen) </li></ul></ul><ul><ul><li>Support manuscript writing of a soap opera </li></ul></ul>

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