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futurePROOF: Video On Demand

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A presentation by Charlie Gordon, director at Kantar Media

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futurePROOF: Video On Demand

  1. 1. Time to start believing in VOD…Charlie Gordon, 6th Nov 2009<br />
  2. 2. 2009: the year of talking about VOD<br />
  3. 3. How the contenders stack up…<br />80%<br />44%<br />45%<br />
  4. 4. Virgin last week usage shows strength of TV VOD…<br />TV VOD <br />48%<br />PC VOD <br />16%<br />
  5. 5. Give them TV VOD and they will come…<br />
  6. 6. Catch-up is the primary motivator…<br />Q3: At home on any set…<br />
  7. 7. If catch up is one side, discovery is the other…<br />Thinkbox “Me-TV”: 78% of web TV is catch-up driven<br />Catch-up top for TV VOD, but not by so much<br />BARB: 50% of last week TV VOD watched inside 1 day of broadcast<br />Early stages of collection – more information needed<br />Schedule likely to be a huge driver for TV VOD but…<br />…when the schedule fails, is TV VOD ‘discovery’ the perfect stand-in?<br />
  8. 8. Stating the obvious…<br />
  9. 9. Why TV VOD will break the boundaries…<br />
  10. 10. Some things to think about…<br />Remember that there are distinct types of VOD<br />It is NOT all the same!<br />People are going to watch TV<br />But when and where will they see advertising?<br />More and more players will be entering this market<br />What opportunities exist for those not using TV now?<br />

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