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Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com
twitter: @spicecadet
How to drive better engagement wi...
Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com
twitter: @spicecadet
i. GeoIP Introduction
ii. Case St...
Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com
twitter: @spicecadet
ABOUT ME
Edmund Turbin
Solutions ...
Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com
twitter: @spicecadet
‣ WordPress specialists
‣ The Bes...
Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com
twitter: @spicecadet
WHAT IS GEOLOCATION?
Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com
twitter: @spicecadet
‣ Visitor selects country
‣ Visit...
Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com
twitter: @spicecadet
‣ Find out where a user is
‣ Find...
Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com
twitter: @spicecadet
‣ Match user’s IP address, find l...
Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com
twitter: @spicecadet
✓Redirecting traffic to local cou...
Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com
twitter: @spicecadet
COUNTRY
Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com
twitter: @spicecadet
LANGUAGE AND CURRENCY
Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com
twitter: @spicecadet
COOKIES/PRIVACY
Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com
twitter: @spicecadet
✓Make it easier for visitors to f...
Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com
twitter: @spicecadet
✓Pinpointing a user’s exact coord...
Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com
twitter: @spicecadet
CASE STUDIES
Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com
twitter: @spicecadet
CASE STUDY: VINCENTIUS APPAREL
Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com
twitter: @spicecadet
CASE STUDY: VINCENTIUS APPAREL
Vi...
Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com
twitter: @spicecadet
‣ Improve user journey while shop...
Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com
twitter: @spicecadet
‣ Automatically display products ...
Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com
twitter: @spicecadet
CASE STUDY: ARNETTE EYEWEAR
Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com
twitter: @spicecadet
CASE STUDY: ARNETTE EYEWEAR
Arnet...
Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com
twitter: @spicecadet
‣ Improve user journey while shop...
Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com
twitter: @spicecadet
‣ Prices
‣ Contact Information
‣ ...
Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com
twitter: @spicecadet
CONTACT INFORMATION
Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com
twitter: @spicecadet
BLOG - LOCATION BASED EVENT
Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com
twitter: @spicecadet
TECHNICAL OVERVIEW
Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com
twitter: @spicecadet
‣ 1. Country New: Continent
‣ 2. ...
Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com
twitter: @spicecadet
‣ A WP Engine Business Plan or hi...
Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com
twitter: @spicecadet
GEOIP SHORTCODES
Can Editors and ...
Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com
twitter: @spicecadet
shortcode:	
  
[geoip-­‐content	
...
Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com
twitter: @spicecadet
shortcode:	
  
[geoip-­‐content	
...
Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com
twitter: @spicecadet
shortcode:	
  
[geoip-­‐content	
...
Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com
twitter: @spicecadet
GEOIP DATABASE - IP BY LOCATION
H...
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twitter: @spicecadet
GEOIP DATABASE - FILTERED BY CITY...
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twitter: @spicecadet
GEOIP DATABASE - BY POSTAL CODE
H...
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twitter: @spicecadet
GEOIP DATABASE - FILTERED BY COUN...
Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com
twitter: @spicecadet
SEO IMPACT
How does GeoIP affect ...
Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com
twitter: @spicecadet
TRANSLATION WITH GEOIP
Can GeoIP ...
Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com
twitter: @spicecadet
GEOIP ROADMAP
Where are we headed...
Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com
twitter: @spicecadet
RESOURCES
Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com
twitter: @spicecadet
TESTING: WPENGINE.COM/GEOIP
Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com
twitter: @spicecadet
TESTING: HIDE.ME
Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com
twitter: @spicecadet
GEOIP TESTING
How Do I Know GeoIP...
Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com
twitter: @spicecadet
TESTING: GEOPEEKER.COM
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twitter: @spicecadet
TESTING: ZENMATE EXTENSION
Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com
twitter: @spicecadet
TESTING: HOLA.ORG EXTENSION
Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com
twitter: @spicecadet
DEVELOPER RESOURCES
Using GeoIP
T...
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twitter: @spicecadet
Q&A
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Just For You - How to drive better engagement with localisation-based insights.

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This is my presentation from the B2B Marketing Summit 15 in London on using GeoIP to create localized web user journeys.

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Just For You - How to drive better engagement with localisation-based insights.

  1. 1. Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com twitter: @spicecadet How to drive better engagement with localisation- based insights. Just For You|
  2. 2. Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com twitter: @spicecadet i. GeoIP Introduction ii. Case Studies iii. Technical Overview iv. Resources v. Q&A OVERVIEW
  3. 3. Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com twitter: @spicecadet ABOUT ME Edmund Turbin Solutions Engineer edmund.wpengine.comblog: Front end web developer 10+ years working with CMS Media, publishing, advertising Music production, sports, coding
  4. 4. Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com twitter: @spicecadet ‣ WordPress specialists ‣ The Best Fully-Managed WordPress Hosting Platform ‣ Founded in 2010 in Austin, Texas ‣ Manage 300,000 WordPress sites ‣ Launched in UK last year ‣ Based at Second Home in Tech City ABOUT WP ENGINE
  5. 5. Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com twitter: @spicecadet WHAT IS GEOLOCATION?
  6. 6. Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com twitter: @spicecadet ‣ Visitor selects country ‣ Visitor is redirected to relevant content ‣ Unnecessary manual process WHAT PROBLEM DOES GEOIP SOLVE? Many websites rely on user input to select relevant data for country, region, location, language.
  7. 7. Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com twitter: @spicecadet ‣ Find out where a user is ‣ Find if content relevant to location ‣ Deliver relevant content WHAT IS GEOIP? A solution for delivering relevant content to users in order to optimize user journey and improve experience.
  8. 8. Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com twitter: @spicecadet ‣ Match user’s IP address, find location ‣ Match location ID to pull details ‣ country, city, region, postcode ‣ Create rules based on location ‣ Deliver cached relevant content HOW DOES GEOIP WORK?
  9. 9. Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com twitter: @spicecadet ✓Redirecting traffic to local country or language site ✓Change currency, tax, shipping info for eCommerce ✓Location based marketing campaigns, advertising ✓Onsite/offsite content ✓Legal information or requirements ✓What’s closest to me? WHAT IS GEOIP USED FOR?
  10. 10. Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com twitter: @spicecadet COUNTRY
  11. 11. Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com twitter: @spicecadet LANGUAGE AND CURRENCY
  12. 12. Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com twitter: @spicecadet COOKIES/PRIVACY
  13. 13. Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com twitter: @spicecadet ✓Make it easier for visitors to find what they are looking for ✓Keep content at the same URL ✓Deliver content rapidly WHAT ARE THE BENEFITS OF GEOIP?
  14. 14. Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com twitter: @spicecadet ✓Pinpointing a user’s exact coordinates ✓Hyper local marketing ✓Tracking a mobile user’s movement WHAT IS GEOIP NOT INTENDED FOR?
  15. 15. Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com twitter: @spicecadet CASE STUDIES
  16. 16. Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com twitter: @spicecadet CASE STUDY: VINCENTIUS APPAREL
  17. 17. Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com twitter: @spicecadet CASE STUDY: VINCENTIUS APPAREL Vincentius Apparel is a global clothing company that caters to sporting and fashion enthusiasts with a unique line of high-fashion football-themed hats and jerseys.
  18. 18. Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com twitter: @spicecadet ‣ Improve user journey while shopping. ‣ Maximise performance CASE STUDY: VINCENTIUS APPAREL How does Vincentius use GeoIP?
  19. 19. Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com twitter: @spicecadet ‣ Automatically display products for teams that are local to the user by country/region. CASE STUDY: VINCENTIUS APPAREL What else can Vincentius do with GeoIP?
  20. 20. Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com twitter: @spicecadet CASE STUDY: ARNETTE EYEWEAR
  21. 21. Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com twitter: @spicecadet CASE STUDY: ARNETTE EYEWEAR Arnette is an iconic brand that has been building creative eyewear since 1992. Arnette’s appeal ranges from sports action stars, celebs, musicians and anyone who wants to look cool.
  22. 22. Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com twitter: @spicecadet ‣ Improve user journey while shopping. ‣ Maximise performance ‣ Deliver relevant products lines CASE STUDY: ARNETTE EYEWEAR How does Arnette use GeoIP?
  23. 23. Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com twitter: @spicecadet ‣ Prices ‣ Contact Information ‣ Blogs WP ENGINE.COM Does WP Engine use GeoIP?
  24. 24. Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com twitter: @spicecadet CONTACT INFORMATION
  25. 25. Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com twitter: @spicecadet BLOG - LOCATION BASED EVENT
  26. 26. Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com twitter: @spicecadet TECHNICAL OVERVIEW
  27. 27. Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com twitter: @spicecadet ‣ 1. Country New: Continent ‣ 2. State/Region ‣ 3. City ‣ 4. Postal Code ‣ 5. Latitude ‣ 6. Longitude What information is available to identify visitors? TECHNICAL OVERVIEW
  28. 28. Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com twitter: @spicecadet ‣ A WP Engine Business Plan or higher ‣ The WP Engine GeoIP plugin ‣ Shortcodes for using GeoIP in posts ‣ PHP for handling logic or more advanced template based output ‣ Debug Bar, Debug Objects, etc. ‣ Contact Support to fully enable GeoIP How do I get started with GeoIP? TECHNICAL OVERVIEW
  29. 29. Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com twitter: @spicecadet GEOIP SHORTCODES Can Editors and Content Creators Use GeoIP? ‣ What is a shortcode? ‣ Shortcodes can be used in content ‣ Shortcodes can be conditional and take arguments ‣ Allows for multiple messaging options, ‣ Doesn’t require dev
  30. 30. Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com twitter: @spicecadet shortcode:   [geoip-­‐content  country=“US”  ]  This  code  only  shows  up   in  the  US  [/geoip-­‐content] result:   This  code  only  shows  up  in  the  US   Shortcode Examples - By Country TECHNICAL OVERVIEW
  31. 31. Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com twitter: @spicecadet shortcode:   [geoip-­‐content  country=“US,  GB”  ]  This  code  shows  in   the  US  and  GB  [/geoip-­‐content]   result:   This  code  shows  in  the  US  and  GB   Shortcode Examples - Multiple Countries TECHNICAL OVERVIEW
  32. 32. Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com twitter: @spicecadet shortcode:   [geoip-­‐content  country=“US”  not_city=“Austin”  ]  This     code  only  shows  up  in  the  US  excluding  Austin  [/geoip-­‐ content] result:   This  code  only  shows  up  in  the  US  excluding  Austin.   Shortcode Examples - Country Excluding City TECHNICAL OVERVIEW
  33. 33. Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com twitter: @spicecadet GEOIP DATABASE - IP BY LOCATION How does GeoIP know my location?
  34. 34. Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com twitter: @spicecadet GEOIP DATABASE - FILTERED BY CITY How does GeoIP know specific information about my location?
  35. 35. Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com twitter: @spicecadet GEOIP DATABASE - BY POSTAL CODE How does GeoIP know latitude and longitude?
  36. 36. Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com twitter: @spicecadet GEOIP DATABASE - FILTERED BY COUNTRY What happens when my IP lookup is not specific?
  37. 37. Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com twitter: @spicecadet SEO IMPACT How does GeoIP affect my site’s SEO? ‣ Will not help on geo-targeted pages with keywords that drive traffic ‣ Terms that rank in search engines ‣ Bots will see content relevant to their location ‣ Googlebot - CA
  38. 38. Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com twitter: @spicecadet TRANSLATION WITH GEOIP Can GeoIP translate my website for foreign visitors? ‣ Any content that should be translated needs to exist ‣ GeoIP does not translate content ‣ GeoIP can redirect to appropriate content based on location
  39. 39. Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com twitter: @spicecadet GEOIP ROADMAP Where are we headed? ‣ V1.1.1 - bugfixes ‣ Continent support (Europe, NA) ‣ Potential currency support ‣ Simplified setup for geo redirects ‣ Moved from Labs project to core WP Engine
  40. 40. Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com twitter: @spicecadet RESOURCES
  41. 41. Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com twitter: @spicecadet TESTING: WPENGINE.COM/GEOIP
  42. 42. Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com twitter: @spicecadet TESTING: HIDE.ME
  43. 43. Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com twitter: @spicecadet GEOIP TESTING How Do I Know GeoIP is Going to Work? ‣ Query parameters ‣ ?geoip&country=US&city=Austin ‣ country=US city=Austin ‣ Tools for changing your IP ‣ Hola - http://hola.org/ ‣ ZenMate - https://zenmate.com/
  44. 44. Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com twitter: @spicecadet TESTING: GEOPEEKER.COM
  45. 45. Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com twitter: @spicecadet TESTING: ZENMATE EXTENSION
  46. 46. Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com twitter: @spicecadet TESTING: HOLA.ORG EXTENSION
  47. 47. Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com twitter: @spicecadet DEVELOPER RESOURCES Using GeoIP Troubleshooting Download the plugin ‣ https://wordpress.org/plugins/wpengine-geoip/other_notes/ ‣ http://wpengine.com/support/geoip-personalizing-content-based-geography/ ‣ https://wordpress.org/plugins/wpengine-geoip/ Support ‣ https://my.wpengine.com/support#general-issue Labs Blog ‣ http://wpengine-labs.com/blog/
  48. 48. Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com twitter: @spicecadet Q&A

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