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Opening Keynote Social Now Event 11 & 12 May 2017 #SocialNow


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From the Social Now Website:
We all know the question: Who is the driver of the digital transformation?

We look for a responsible person – e.g. the new Chief Digital Officer -, we oblige a department like IT or Communications and we try to train the people in new behaviours. But thinking about the transformation in conventional structures will only buckle the traditional – in working and learning.

Ellen Trude will share the experience she has gathered in the last ten years since she started leaving the path of conventional thinking.

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Opening Keynote Social Now Event 11 & 12 May 2017 #SocialNow

  2. 2. 12.05.20 17 2 Let‘s make a picnic & share experience.
  3. 3. 3 Arrival in a new world There was no plan to change something. I worked with the usual tools and software. I worked on fixed routes and with clear structures. I became aware of the term
  4. 4. 4 Arrival in a new world I did not ask: Is there a tool with an instruction & netiquette how to use the Web 2.0? I used my computer as every day to find out: What is Web 2.0? I found platforms and networks, which brought the world to my workplace. I arrived in this new world with the same devices as before, only with a question.
  5. 5. 5 Between enthusiasm and rejection All reservations and prejudices which you still can hear today. • I get important information I had never heard of them. • I met new people to people from my professional environment without leaving my workplace. And what they write sounds great and helps me to to my job better. • I get insight into completely new in my professional environment. The problem was: In the beginning I had no issue, no special interest to look at. RESET A THEME A QUESTIONYOUR THINKING AND ADD NO NEW DEVICE NO TOOL NEEDED
  6. 6. 6 The victory of „There is a lot in for me!“ While I explored the Web 2.0 looking for new content, information and ideas, I discovered: Tools And then came THE SMARTPHONE for bookmarking, blogging, networking e.g. & People connected in networks working & learning in communities almost unlimited possibilities for information, other ways of working in a connected environment, based on a sharing mindset. There was no way back.
  7. 7. 7 My life as an evangelist Be better & have more fun with Web 2.0 / E 2.0 Social Media / SocBiz For example • Collaboration project based on Microsoft SharePoint • Podcasts to explain the usefulness of seminars & to train English • Blogging about relevant news regarding training • Lectures and participation in different initiatives
  8. 8. 12.05.20 17 8 Lesson I learned In my department I was responsible to manage IT training. But I was never an IT expert. Nevertheless the colleagues evaluated all my proposals and my blogging about important information as an introduction of a new tool not as another way to do something. IT In my company In the Social Web My Network cared not about which tool I use, but about what I share. You will be called expert in those topics, where you deliver high-quality content. 1st Could this lesson be useful? at the same time
  9. 9. 9 Lesson I learned2nd You will never understand what is new in the social Web, if you've not even tried it. (Tool) Training seems to be not enough. Could this lesson be useful?
  10. 10. 12.05.20 17 10 Lesson I learned3rd Not self-initiated changes raise reservations. Could this lesson be useful?
  11. 11. 12.05.20 17 11 Lesson I learned4th Could this lesson be useful?Closed doors prevent open thinking. For example • Classroom • Department/team meeting • Closed community • The company • ...
  12. 12. 12.05.20 17 12 Lesson I learned5th Could this lesson be useful? We can not delegate responsibility to the Digital Natives. Above all, we older people can not develop into the Digital Native.
  13. 13. 12.05.20 17 13 Lesson I learned6th Could this lesson be useful? as active network node in the Enterprise Social Network (ESN) • HR • IT • Communication • e.g.
  14. 14. Course Planning • ESM: With experts from my network • CCM: knowledge of the crowd Course design • Community in the Enterprise Social Network • integration of the workplace Performance • Self organized learning • No trainer 14 My conclusions I offered other ways of learning.Bayer AG, 2010/11: Enjoy Social Media (ESM) Robert Bosch GmbH, Certified Community Manager Course (CCM) 1st
  15. 15. 15 My conclusions2nd We must rethink enabling. homogeneity to heterogeneity to agile learning and working
  16. 16. 16 My conclusions3rd The changes require more skills from us
  17. 17. 17 My conclusions4th We must open the doors of the existing rooms and not create new spaces. And we have to support by choosing the right vehicle / way (= tool) and the best travel passengers (= experts) to achieve a common goal – in the public ( e.g.WoL).
  18. 18. 18 My conclusions5th Picked up from Twitter @tineko42, 05-09-2017
  19. 19. 19 My conclusions6th The humanization of the working world is not an ESN, a Hub or an APP. Social is behavior between people in working & learning. It's not knowing about. It's not about picking people up or taking them with you. It‘s doing, and we need a new kind of employee. It is the inclusion from the beginning and the question, what do you want and what may help you, your team. It‘s not speaking about change or a new culture. It‘s developping a new culture by working and learning together. It is not the responsibility of a department or a CDO. It is the responsibility of everyone in the company
  20. 20. 20 My final conclusionGO Thank you for your attention
  21. 21. 12.05.20 17 21 Ellen Trude Open Thinking Speaker – Moderator– Coach – (Lern-)Community Manager Consulting Arbeiten & Lernen 4.0 E-Mail: Blog: Colum Enterprise Digital Blog: Twitter: @e_trude – LinkedIn: Google+: Facebook: Competences for working & learning in the digital age Directory of publications