To Ticket or Not to Ticket: Choosing the Right Event Software Solution

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With so many choices on the market, which event management software should you use? Solutions range from comprehensive, robust platforms to quick and easy ticketing engines. Are the larger platforms nimble enough for smaller events? How far can the ticketing solutions be stretched? Get clarity on our event management software and new ticketing solution, Pinkee, to decide which platform best matches the type, size and lifecycle of your events.

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To Ticket or Not to Ticket: Choosing the Right Event Software Solution

  1. 1. Nicola Rossetti, Chief Strategy Officer, etouches
  2. 2. To ticket ornot to ticket Nicola Rossetti, Chief Strategy Officer, etouches
  3. 3. To ticket or not to ticket When trying to find the right solution to manage your event amongst thousand offers, it might appear complex Nicola Rossetti, Chief Strategy Officer, etouches
  4. 4. To ticket or not to ticket Event #2 Knowing what is at stake and whatEvent matters will help#1 you to find the Reg right tool for your type of event / organization ticketing Nicola Rossetti, Chief Strategy Officer, etouches
  5. 5. To ticket or not to ticket CorporateProductUserSport event meeting CONFERENCEevent CONVENTION conference DinnerParty eventParty Networking event event Sport showcase Business Meeting Sport event CONVENTION User conference Tradeshow Concert Sport CONVENTION CONVENTION Networking event event event Dinner BusinessDinnerParty event Meetingconference CONVENTION conference User Sport event Corporate meeting Party Charity AssociationConcert Networking Userconference Meeting Business conference User Charity Association event Dinner showcase Product Party CharitySport eventCONFERENCEevent UserCorporate meeting Business event Tradeshow Tradeshow Tradeshow Association Meeting CONFERENCECharity Dinner Tradeshow showcase event Concert CONVENTIONCONFERENCEevent Sport eventProduct conference CONFERENCE Dinner Association Charity User orCONVENTIONTradeshow conference CONVENTIONSport So, to User conference event ticket event Sport Dinner CONFERENCEeventmeeting Sport User toConcert Sport eventParty ? Party not ticket Networking event Party ConcertCorporateSport event CONVENTION Party event Sport Networking event CONVENTION PartySport eventParty eventConcert CONVENTION conference UserCorporate event Product showcase eventmeeting User Sport Dinner Tradeshow conference TradeshowUser conference Concert Party SportAssociation Charityevent Sport CONVENTIONSport eventConcert Networking event Corporate meeting Party CONVENTIONUserconference User conference CONVENTION Party conference Party PartyAssociation eventserCorporate meeting TradeshowSport event Tradeshow Association event Sport Sport event User conferenceCharityCorporate Dinner event Dinner meeting UserUser conference Dinner conference CONVENTION Party showcase event Charity Association event Sportevent Product Dinner event Dinner Dinnershowcase CONVENTIONProduct Nicola Rossetti, Chief Strategy Officer, etouches
  6. 6. To ticket or not to ticketBut The FIRST question you wantto ask yourself is :Does my event require support ? Nicola Rossetti, Chief Strategy Officer, etouches
  7. 7. To ticket or not to ticketWhat is the reputation / robustness of my vendor ?Privacy, transaction, security..Your brand / event is exposed Nicola Rossetti, Chief Strategy Officer, etouches
  8. 8. To ticket or not to ticketEVENT COMPLEXITY API Event Platforms Solutions Ticketing tools mobile Registration tools Marketing Ticketing tools Social EVENT MANAGEMENT Nicola Rossetti, Chief Strategy Officer, etouches
  9. 9. The Future of Event TechnologyTICKETING REGISTRATION And 100+ more And 20+ more
  10. 10. To ticket or not to ticket logistics event structureDoes logistics represent more that 25% of my budget ? does my event have multiple categories interacting with each other ?Do my event require to coordinate more than 3 logistic vendors ? Is my event on multiple days / locationsDo I need RFPs to find a venue ? Does my event require to manage multiple areas ( budget, social, marketing..)Do I have an accurate estimation of my attendance ? Do I need to handle multiple languages event Cycle business modelDo I need to Market my event ? Are my attendees financing the event ?Is it a niche event ? Are my sponsors financing the event ?Am I dealing with a recurring / morphing event year on year ? Am I financing the event, expecting a ROI through audience engagement ?Do I expect my audience to network during the event Nicola Rossetti, Chief Strategy Officer, etouches
  11. 11. To ticket or not to ticket Let’s dig into couple of questions to better identify the event management tool you need Questions needs to be put together to establish the global picture Nicola Rossetti, Chief Strategy Officer, etouches
  12. 12. To ticket or not to ticket LogisticDoes logistics represent more that 25% of my budget ? Do my event require to coordinate more than 3 logistic vendors ?Yes = platform Yes = platformNo = Ticket No = Ticket Do I have an accurate estimation of my attendance ? Do I need RFPs to find a venue ? Yes = platform Yes = platform No = Ticket No = Ticket Nicola Rossetti, Chief Strategy Officer, etouches
  13. 13. To ticket or not to ticket event structuredoes my event have multiple categories interacting with each other ? Is my event on multiple days / locations Yes = platform Yes = platform No = Ticket No = Ticketdoes my event require to manage multiple areas ( budget, social, Do I need to handle multiple languagesmarketing..) Yes = platform Yes = platform No = Ticket No = Ticket Nicola Rossetti, Chief Strategy Officer, etouches
  14. 14. To ticket or not to ticket event CycleDo I need to Market my event ? Is it a niche event and I know all the contacts ?Yes = platform No = platformNo = Ticket Yes = TicketAm I dealing with a recurring / morphing event year on year ? Do I expect my audience to network during the eventYes = platform Yes = platformNo = Ticket No = Ticket Nicola Rossetti, Chief Strategy Officer, etouches
  15. 15. To ticket or not to ticketBusiness model Are my sponsors financing the event ? I am financing the event, expecting aAre my attendees financing the event ? ROI through audience engagementNo = platform Yes = platform No = Ticket Yes = platformYes = Ticket No = TicketTicket Registration platform Check what’s included ! Price per registration Pack 2 Pack 1 Number of registration Nicola Rossetti, Chief Strategy Officer, etouches
  16. 16. To ticket or not to ticket Charity and event Most robust and loving Ticketing solution Event platform Nicola Rossetti, Chief Strategy Officer, etouches
  17. 17. The Future of Event Technology Nicola Rossetti, Chief Strategy Officer, etouches
  18. 18. The Future of Event Technology events in an instant.• Build your own registration form to collect important information.• accommodate releases and accept terms and conditions• Gather robust reports and attendee summaries• Design and plan an event page with logo, photos, and video• Customize your event with unlimited colors and personalized templates• Make your events free or for a fee; collect donations or sell tickets online• Provide detailed maps and directions to your event• Import contact emails from address book on GMail, Yahoo!, and Outlook• Create a send schedule of when you want your invitations to be sent and send a reminder email to guests• Social media integration with Facebook and Twitter to maximize your attendee count Pinkee.com Nicola Rossetti, Chief Strategy Officer, etouches
  19. 19. The Future of Event Technology THANK YOU Nicola Rossetti, Chief Strategy Officer, etouches
  20. 20. • Sales: Steve Mackenzie – sales@etouches.com – 1-877-386-8248• Marketing and PR: Dan Murdoch – marketing@etouches.com – 1-203-295-4484

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