Meetings & Events: Obstacle or Opportunity?

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Meetings & Events: Obstacle or Opportunity? Insights and Ideas from etouches
Management Alternatives Inc.
Boston Trends Forum
November 18, 2010

Presentation by Jim Alkon and Leonora Valvo of etouches. Attended by about 25 Boston area travel managers for major corporations – some of whom also get involved in managing meetings for their companies and some of whom might be getting involved.

The purpose was to present to them the two ways of viewing meetings from the corporate perspective – either as a line item (expense), usually overseen by Procurement Depts. And not very concerned about objectives, just costs, or as a marketing tool to drive business (these are the people who generally understand etouches, see events as a generator of interest for your product, and use events effectively as a marketing tool.)

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Meetings & Events: Obstacle or Opportunity?

  1. 1. Meetings & Events: Obstacle or Opportunity? Insights and Ideas from etouches Management Alternatives Inc. Boston Trends Forum November 18, 2010
  2. 2. About etouches The etouches’ product line is offered in two packages: etouches is a web-based suite of integrated event planning software tools that help etouches Quad: just what you need to create, manage, register, event and meeting professionals perform  market and evaluate your events every function in the event planning  etouches Pro: everything you need to plan, budget, schedule, lifecycle. oversee and manage your event portfolio pre, during and post- event Thirteen internally developed software modules help you organize, streamline, implement and execute world-class events from inception to delivery, anywhere in the The etouches Difference world, in virtually any language. Simply put, we get it. etouches works the way you do because we If you are a corporation, small business, association, agency, educational institution, meetings or events company or any were planners ourselves — with 25 years of organization that brings together at least 250 people over 12 hands-on event planning and management months, you need to know about etouches. If you are driven to high standards and expect the same of your partner companies, experience in the trenches and on the front you’re in the right place. lines with a passion to help others deliver great events with great results.
  3. 3. About this Presentation Contact Information  Global sales Presentation by Jim Alkon and Leonora Valvo of etouches. U.S.: 1-203-403-9470 Attended by about 25 Boston area Europe, Middle East, Africa: +44 (0)845 077 2804 travel managers for major Asia Pacific: +61 (0)2 9555 6622 corporations – some of whom also email: sales@etouches.com get involved in managing meetings for their companies and some of whom might be getting involved.  Global Marketing & PR Suzanne Carawan Vice President, Global Marketing The purpose was to present to Direct: 1-203-403-9013 them the two ways of viewing email: scarawan@etouches.com meetings from the corporate perspective – either as a line item www.etouches.com (expense), usually overseen by Procurement Depts. And not very concerned about objectives, just  Connect with us costs, or as a marketing tool to drive business (these are the people who generally understand etouches, see events as a generator of interest for your product, and use events effectively as a marketing tool.)
  4. 4. Which way do you see meetings & events? • A marketing tool to drive business or • A line item to be managed
  5. 5. The answer: reflected by where it resides? Communications..13% Marketing…17% Travel Sales…11% Management…13% Human Resources…8% Procurement…12% Other…26%
  6. 6. Merging responsibilitiesMany travel managers are picking upresponsibility for managing the meetingsfunction within their organizations
  7. 7. Travel managers’ role in meetings •Responsible for meetings…………....50% •Involved in meetings program……..75% --Directly involved………………..40% --Indirectly involved……………..35% Source: Promedia.travel
  8. 8. Obstacles to effective meetings management •Time commitment •Planners seek “ownership” for their events •Internal politics – lack of cooperation between departments •Capturing and coordinating information •Issues with mandating policy •Lack of a champion within top management •Who needs the headaches?
  9. 9. Benefits of effective meetings management Events as a primary marketing tool Leverage Centralize processes vendors Better Information management Better ROI efficiencies
  10. 10. Welcome to our world: what is etouches? The most Complete Powerful Global Event Management Platform available
  11. 11. Who we areBy planners for planners24-hour support 12 years All sizes VentureGlobal of clients. backed
  12. 12. A look at our functionality
  13. 13. Extended functionality via integrated partners Online Corp. Travel Booking Webinars & Mobile Apps Conferencing CRM Venue Sourcing
  14. 14. How can we help you? Voluntary adoptionOrganizational efficiencyIntegrated solution Great attendee experienceData collection Global languages & supportProgram ROI Global transparency
  15. 15. Power and productivity save money . Voluntary adoption Data capture Versatile Economies of scale Fluid Process efficiency User-friendly Savings Global SaaS Price-value Integrated Transparency
  16. 16. A track record of success 400 6000 95%clients events renewal
  17. 17. Complete, Powerful, Global and Popular
  18. 18. We’re honored…….Trade Show News Network2010 Event Excellence Awards“Top Technology Innovator” TRADE SHOW EXECUTIVE “Innovation Award” INC . 5000 “America’s Fastest-Growing Companies”
  19. 19. Thank YouLeonora ValvoCEO & Founderlvalvo@etouches.com203-403-9001 Jim Alkon VP, Corporate Travel & Meetings Practice jalkon@etouches.com 203-403-9008 Learn more at www.etouches.com

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