Location Based Marketing & Behavioral Marketing Automation

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Location Based Marketing & Behavioral Marketing Automation

  1. 1. Location Based Marketing & Behavioral Marketing Automation
  2. 2. Batch & Blast Registrations & Invites 2
  3. 3. Behavior-driven, Rules-Based Automated Marketing 3
  4. 4. Marketing Sophistication Broadcast to Behavior Bto1 Individual Behavior-based Messages Messages Behavioral (Multi-Track) Triggered EmailAutomated Time-based Messages (Drip, Simple Nurture) Targeted Mailings based on SegmentationManual Mass Mailing to a broad database (E-blasts, Batch & Blast) Response Rates / Engagement
  5. 5. Where are you Relevant? ESP BMA Profile DataEmail Email Relational Data Behavioral Web Data Social Forms
  6. 6. Automated, Individualized Communicati RelatedWebsite Event Data DataBehavior CRM Data Product Data Bto1 Customer Service Shopping Cart Data Email Behavior Demographics Individual Timing
  7. 7. Not a fad…but a way of life… 25M 100M 850M 250+M
  8. 8. Smartphone Sales Pass PC Sales Q4 2010
  9. 9. 100+ Million Tablets Expected to Sell in2012
  10. 10. Mobile Apps are Exploding 25 billion downloaded by 2015 Juniper Research
  11. 11. Mobile & Social are Converging
  12. 12. Foursquare Adding 1 Million Users aMonth Now 20MM Facebook also has 350MM Mobile users Over 3 million check-ins per day
  13. 13. We call this “mocial”mobile + social + local + email
  14. 14. Mocial
  15. 15. Social EmailLocal Mobile
  16. 16. Tracking Social Leads: Facebook
  17. 17. Dedicated Form per Adword
  18. 18. Social SharingDemo
  19. 19. Going Mobile / Screensize-apalooza
  20. 20. Where is Your Email Being Read?
  21. 21. The New Design Challenge Old mouse New mouse
  22. 22. Know Your AudienceSource: Unica Corporation/Pivotal Veracity
  23. 23. Regular Mobile 64% higher CTRA/B test sent to frequent mobile openers
  24. 24. Put some Punch in your Trade Show Metrics! Measureable Contests! Location-Based Offers
  25. 25. Event Data Collection via iPad
  26. 26. QR Codes to Email Opt-in • Printed collateral • Tradeshow booth • Signage • TV
  27. 27. Check-in Marketing Opportunities Local Offers Sweepstakes Twitter Loyalty Messaging Email Marketing
  28. 28. Opt-Ins Increase Email Signups
  29. 29. Sweepstakes & Scavenger HuntsRun sweepstakes and scavenger hunts based on when someone checks in to a location with Foursquare or Facebook
  30. 30. Sweepstakes Sign-Up
  31. 31. EmailConfirmation
  32. 32. Participants Check-In
  33. 33. Don’t be afraid to jump in

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