As a venue, what do you consider to be your most valuable data? Email addresses? Zip codes? Ticket purchases? And… once you get access to this data, who does it really belong to?
Our short answer: YOU.
Like all good marketers, we ask a lot of questions. In this slideshare, we’ll take your through the tough questions concerning venue managers today and provide answers to help identify your most valuable customer data and how to use it to build long-standing relationships that drive lifetime ROI.