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The role of Green Care in society (3/3)

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The role of Green Care in society (3/3)

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This is the presentation of Rik De Vreese at the event "Enabling nature-based health and social care through Knowledge Alliances" of the 1st Decemeber 2021.

This event was jointly organized by Green4C and Connecting Nature. Learn more about the event here:
https://www.greenforcare.eu/news/green-care-knowledge-alliances/

This is the presentation of Rik De Vreese at the event "Enabling nature-based health and social care through Knowledge Alliances" of the 1st Decemeber 2021.

This event was jointly organized by Green4C and Connecting Nature. Learn more about the event here:
https://www.greenforcare.eu/news/green-care-knowledge-alliances/

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The role of Green Care in society (3/3)

  1. 1. Green Care market outlook & Green4C Alliance Rik DE VREESE, European Forest Institute (EFI) Contributors: Cecilia Fraccaroli, Siebe Briers, Dennis Roitsch, Annabel Soer, Catie Burlando, Illaria Doimo, Colm O’Driscoll, Barbara Öllerer, Monika Humer, Dominik Mühlberger, Tahia Devisscher, Matilda van den Bosch, Elena Petronela Candrea
  2. 2. Methodology GCT • Survey (n=21) • 4 Interviews UGC • Survey (n=10) • 3 Interviews • 51 NBS initiatives from Urban Nature Atlas FBC • Survey (n=40) • Focus group discussion (4) • 3 Interviews SA • Interviews with experts from 5 case study countries • Focus group How has the market been developing and how it will develop?
  3. 3. Start of initiative 5-10 years ago Diverse Longer time ago Depending on country Where provided? Rural public forests (1-5 ha) managed natural area with quiet areas and recreational infra (trails, cycling roads) Public urban parks and woodlands Farms in rural areas #employees Often none None to few Max. 50 Diverging Beneficiaries/ users General public Tourists interested in sustainability and health Public sector (schools, hospitals) People with special needs, vulnerable or “at-risk” groups Financing Own financial resources Own financial resources Public funding Need for public funding Forest-based Care Social Agriculture Urban Green Care Green Care Tourism Green Care market in Europe
  4. 4. Future trends •Customer base and revenue are expected to increase •COVID-19 may have positive effects on the recognition of the sector and innovation (e.g., virtual reality in forest therapy and online forest bathing) •Need to bring evidence and raise awareness on the benefits of GC •Key role of private sector to develop the sector and bring sustainable financing • Health: insurance health companies and practitioners (FBC, UGC, SA) • Tourism: destination management organisations (GCT) •Need to establish a unique European certification system
  5. 5. Conclusions •Green Care markets are still at an early stage expected to grow, but they may remain niche markets •Green care initiatives at the nexus of health, wellbeing and sustainability in everyday life, education and tourism BUT need further evidence, professionalism, promotion and recognition •You will not become rich when being a Green Care practitioner, but you enrich the society •More information: https://www.greenforcare.eu/news/market-outlooks-green-care/
  6. 6. The Green4Care Alliance An alliance bringing together Green Care enthusiasts from the green sector, agriculture, the health sector and the social sector. This includes Green Care providers and other Green Care businesses, students, and researchers.
  7. 7. What does the Green4Care Alliance offer The Alliance is a network that • facilitates knowledge exchange, • provides learning, internship and training opportunities, • supports networking and collaboration and • stimulates the development of new entrepreneurial activities • streamlines dissemination of research outcomes relevant to Green Care. Photo by Manuel Will on Unsplash
  8. 8. Upcoming activities with the Green4Care Alliance • Green Care Specialisation School (Summer 2022) • Travel grants Specialisation School • Green4Care Hackathons (Autumn 2022) Photo by Slidebean on Unsplash
  9. 9. Join the Green4Care Alliance https://www.greenforcare.eu/join/
  10. 10. We need you – to define the future direction Rank the most urgently needed actions for Green Care CC-BY-ND Dhora SRL
  11. 11. THANK YOU FOR YOUR ATTENTION SPEAKER’S NAME, SURNAME AND ORGANISATION EMAIL

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