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L'agile et la digitalisation

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Les 4 "Big Shifts": Client, Offre, Mission de l'IT, Production de valeur. Qu'est-ce que l'agile, qu'est-ce que la digitalisation? Comment les technologies de l'information (IT) jouent-elles un rôles dans la transformation des paradigmes de l'offre et de la demande?

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L'agile et la digitalisation

  1. 1. P r é s e n t é p a r E t i e n n e L a v e r d i e r e D i g i t a l T a n g o © 2 0 1 5 L’agile et la digitalisation LES 4 « BIG SHIFTS » CLIENT, OFFRE, MISSION DE L’IT & PRODUCTION DE VALEUR
  2. 2. “Big Shift” Client ! L’accès aisé à l’information modifie radicalement le pouvoir du client !  Internet et mobile ! Diminution radicale de la loyauté client !  Le client peut compare les offres en temps réel ! Diminution du coût des barrières d’entrée et de sortie ! L’offre surpasse maintenant la demande !  Le client choisit en temps réel les offres qui le réjouissent
  3. 3. “Big Shift” Offre !  Du paradigme de la continuité à celui de la discontinuité !  L’effet disrupteur des startups met en danger les grandes organisations !  Apple vs Nokia !  Uber, Airbnb, Amazon, etc !  La durée de vie moyenne S&P 500(1) !  de 100 ans en 1940 !  à 15 ans en 2011 !  10 ans en 2018+ !  Augmentation radicale de la complexité du marché (2) !  Du prédictif (R&D, Innovation contrôlée, gestion du compliqué) !  À l’empirique (Lean Startup, innovation émergeante, gestion du complexe) (1) Steve Denning Forbes, et Deloitte Shift Index 2011: http://www.deloitte.com/assets/dcom-unitedstates/local%20assets/ documents/us_tmt_2011shiftindex_111011.pdf (2) Dave Snowden, A Leader’s Framework for Decision Making https://hbr.org/2007/11/a-leaders-framework-for-decision-making/,
  4. 4. “Big Shift” Mission IT ! Statut de l’informatique et de la digitalisation !  1.0 - Copier : Informatisation des processus d’affaire (<1995) !  2.0 - Créer : Les nouveaux modèles métiers (1995-2010) !  3.0 - Disrupteur: Création accélérée d’innovations (2010>) ! Passage continue de IT de l’efficience à l’efficacité ! Deux pièges à éviter (1) : !  Le piège de l’efficience: perte d’innovation puis de l’efficacité globale !  Le piège de la standardisation: perte d’efficacité locale, puis de l’efficience globale (1) Shpilberg, Berez et als. : Avoiding the Alignment Trap in IT http://sloanreview.mit.edu/article/avoiding-the-alignment-trap-in-it/
  5. 5. “Big Shift” Modèle de production de valeur ! L’Agile est un des maillons importants de cette nouvelle dynamique de production de valeur !  IT : Centre de coût à Centre d’innovation !  Manager: Directifs à Servant Leaders !  Développeur et analyste MOE: Exécuteurs à collaborateurs engagés !  MOA : Experts métier à expérimentateurs métier ! Mettre en place l’agilité c’est mettre en place la capacité de « Répondre au changement plus que suivre un plan »
  6. 6. Les opportunités de l’Agile ! Gestion du complexe par les boucles de feedback !  Boucle de développement – Efficience de développement !  Boucle Product Owner !  Boucle Client – Lean UX, métriques de satisfaction client !  Co-création de valeur avec les usagers –Design Thinking ! Segmentation et précision des offres en fonction des profils et types clients (Lean UX, A/B testing) ! Renouer finalement la relation entre le IT et le Client !  Employés motivés et engagés pour le client !  Clients satisfaits et comblés

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