Ecommerce Market Turkey

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14-15 Mart 2012 tarihlerinde Barcelona'da düzenlenen The E-World conferansında ETİD Yönetim Kurulu Üyesi Aslı Gökdere Türkiye'deki e-ticaret pazarı hakkındaki sunumu

Published in: Technology, Travel, Business

Ecommerce Market Turkey

  1. 1. E-commerceMarket of Turkey Presented by Aslı Gökdere Board Member of ETID Founder & CEO of Evmanya.com
  2. 2. 74 M Population of Turkey23.4Unique Number of M 6 TH Largest internet internet users population in europe (+15)
  3. 3. % 44 Internet % 22 Percentage ofpenetration mobile internet users
  4. 4. $12,5Online Payments B $ 4 B E-Commerce
  5. 5. 75 57 % Estimated growth % rate in 2012Revenue increase in 2011
  6. 6. 7 MNumber of online $100 Average order value Shoppers
  7. 7. Global E-Commerce Statistics
  8. 8. Top Searched & Selling Categories in Turkey Searching Buying Electronics & Appliances 17,6% 19% Shoes 13,3% 9,2% Computer Hardware 12,2% 17,4% Women clothing 11,4% 10,6% Books 10,7% 14,1% Tickets & Hotel Rez. 10% 24,5% Cosmetics 8% 10,2% Music 8,5% 4,3% Men Clothing 8,4% 10%Video Games & Software 8,2% 7% Home Products 8,2% 8,7% Furniture 7,1%1,9% Accessories & Jewelery 6,5% 3,7% Flowers 2,4% 4,1% Toys 3,3% 3,8% 0 0 0 0 0
  9. 9. 31.5 Number of M 6 TH Largest FacebookFacebook users population %40 Penetration %92 Penetrationof Turkish Population of Online Turkish Population
  10. 10. Philippines 93.5%Turkey 92.5% Chile 90.9% Argentina 89.9% Colombia 89.5% Peru 89.3% Israel 88.6% Top 10 Global markets by Malaysia 88.2% Venezuela 86.9% Facebook.com %Reach Indonesia 86.7% 86 88 90 92 94
  11. 11. TOP 5 Turkish Web Trends1 Mobile 2 Online Gaming 3 Vertical E-commerce 4 Social Shopping 5 Alternative Payment Systems
  12. 12. Association of Turkish Internet Retailers Founded at 2007 Number of members 32Coverage of % 90 Turkish E-commerce Revenue
  13. 13. THANK YOU! Presented by Aslı Gökdere Board Member of ETID Founder & CEO of Evmanya.comwww.linkedin.com/in/asligokderewww.twitter.com/asligokdere

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