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  1. 1. Dynamic Remarketing X Fundamentals
  2. 2. Dynamic Remarketing X Remarketing allows you to show ads to people who have previously visited your website. Dynamic remarketing takes this a step further, letting you show previous visitors ads based on products or services they viewed on your website.
  3. 3. Dynamic Remarketing X To set up dynamic remarketing you'll need to identify your business type, build a dynamic remarketing campaign, create a feed, tag your website, and create dynamic display ads.
  4. 4. Business Verticals Hotels Flights Local Deals Travel Retail Jobs Education Real Estate Custom
  5. 5. <!-- Google Code for Remarketing Tag --> <!-------------------------------------------------- Remarketing tags may not be associated with personally identifiable information or placed on pages related to sensitive categories. See more information and instructions on how to setup the tag on: http://google.com/ads/remarketingsetup ---------------------------------------------------> <script type="text/javascript"> var google_tag_params = { dynx_itemid:'REPLACE_WITH_VALUE', dynx_pagetype: 'REPLACE_WITH_VALUE', dynx_totalvalue: 'REPLACE_WITH_VALUE' }; </script> <script type="text/javascript"> /* <![CDATA[ */ var google_conversion_id = 9xxxxxxx4; var google_custom_params = window.google_tag_params; var google_remarketing_only = true; /* ]]> */ </script> <script type="text/javascript" src="//www.googleadservices.com/pagead/conversion.js"> </script> <noscript> <div style="display:inline;"> <img height="1" width="1" style="border-style:none;" alt="" src="//googleads.g.doubleclick.net/pagead/viewthroughconversion/999946614/?value=0&amp;guid= ON&amp;script=0"/> </div> </noscript> } Custom parameters specific to the use case selected. Dynamic Remarketing X – Tag Your Website
  6. 6. Dynamic Remarketing X Page-Type: home, searchresults, offerdetail, conversionintent, conversion, other var google_tag_params = { hrental_id: 'REPLACE_WITH_VALUE', hrental_pagetype: 'home', hrental_startdate: 'REPLACE_WITH_VALUE', hrental_enddate: 'REPLACE_WITH_VALUE', hrental_totalvalue: 'REPLACE_WITH_VALUE', } Hotels and Rentals
  7. 7. Dynamic Remarketing X Flights Page-Type: home, searchresults, offerdetail, cart, purchase var google_tag_params = { flight_originid: 'REPLACE_WITH_VALUE', flight_destid: 'REPLACE_WITH_VALUE', flight_startdate: 'REPLACE_WITH_VALUE', flight_enddate: 'REPLACE_WITH_VALUE', flight_pagetype: 'home' flight_totalvalue: 'REPLACE_WITH_VALUE' }
  8. 8. Dynamic Remarketing X Page-Type: home, searchresults, offerdetail, conversionintent, conversion var google_tag_params = { local_id: 'REPLACE_WITH_VALUE', local_pagetype: 'home', local_totalvalue: 'REPLACE_WITH_VALUE' } Local Deals
  9. 9. Dynamic Remarketing X Page-Type: home, searchresults, offerdetail, conversionintent, conversion, other var google_tag_params = { travel_destid: 'REPLACE_WITH_VALUE', travel_originid: 'REPLACE_WITH_VALUE', travel_startdate: 'REPLACE_WITH_VALUE', travel_enddate: 'REPLACE_WITH_VALUE', travel_pagetype: 'home', travel_totalvalue: 'REPLACE_WITH_VALUE' } Travel
  10. 10. Dynamic Remarketing X Retail Page-Type: home, searchresults, product, cart, purchase, other var google_tag_params = { ecomm_prodid: 'REPLACE_WITH_VALUE', ecomm_pagetype: 'REPLACE_WITH_VALUE', ecomm_totalvalue: 'home', }
  11. 11. Dynamic Remarketing X Page-Type: home, searchresults, offerdetail, conversionintent, conversion, other var google_tag_params = { job_id: 'REPLACE_WITH_VALUE', job_locid: 'REPLACE_WITH_VALUE', job_pagetype: 'home', job_totalvalue: 'REPLACE_WITH_VALUE' } Jobs
  12. 12. Dynamic Remarketing X Page-Type: home, searchresults, offerdetail, conversionintent, conversion, other var google_tag_params = { edu_pid: 'REPLACE_WITH_VALUE', edu_plocid: 'REPLACE_WITH_VALUE', edu_pagetype: 'home', edu_totalvalue: 'REPLACE_WITH_VALUE' } Education
  13. 13. Dynamic Remarketing X Real Estate Page-Type: home, searchresults, offerdetail, conversionintent, conversion, other var google_tag_params = { listing_id: 'REPLACE_WITH_VALUE', listing_pagetype: 'home', listing_totalvalue: 'REPLACE_WITH_VALUE' }
  14. 14. Dynamic Remarketing X Custom Page-Type: home, searchresults, offerdetail, conversionintent, conversion, other var google_tag_params = { dynx_itemid: 'REPLACE_WITH_VALUE', dynx_itemid2: 'REPLACE_WITH_VALUE', dynx_pagetype: 'home', dynx_totalvalue: 'REPLACE_WITH_VALUE' }
  15. 15. Read More https://support.google.com/adwords/answer/6077124?hl=en

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