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The 4 Knights of Content Marketing

Ethos3
Ethos3

How to establish your brand through four of the most important content marketing sources.

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THE FOUR KNIGHTS
E X P LO R E
BECOMING A KNIGHT
72% of marketers dub branded content most effective,
yet content shortages disarm 40% of marketing experts
enlist the four knights
of content marketing in your brand strategy!
According to LinkedIn technology marketing community,
content that makes an impact will be characterized by the following...
THE CODE OF CONTENT MARKETING
PRESENTATIONS
BLOG POSTS EMAIL
Becoming a knight involves far more than amateur sword-flinging
and smile-flashing. To secure knighthood, a majority of marketers adhere to...
take your brand from page to squire to knight
creation curation syndication
relevancy narrative incident
Email loyalists are
3x more likely
to root in your brands favor on social outlets
A steadfast devotion to blogging
increases opportunities for enhancing
roi by 13-fold
93%of
marketers
compete in the social
media arena
Facebook Twitter LinkedIn
53%of
bloggers
post at least
once per week
4.3billion
accounts will
exist by the end of 2016
82%of
companies
creating email
content through email
marketing technology
9xas
many leads
for longer articles
versus shorter posts
72%of
marketers
display a presentation
as the first move in the
brand tournament
75%of
content
crusaders
stand by their
investment in events
66%of
webinars
stand by their
investment in events
http://www.curata.com/blog/content-marketing-statistics-the-ultimate-list/
http://www.cmo.com/features/articles/2015/7/22/15-mind-blowing-stats-about-content-marketing.html
http://www.marketingprofs.com/charts/2015/27524/how-b2b-tech-companies-market-products
https://www.orbitmedia.com/blog/blogger-research/
http://www.curata.com/resources/ebooks/content-marketing-tactics-technology-planner
http://www.slideshare.net/hschulze/b2b-content-marketing-report-40688285
http://contentmarketinginstitute.com/wp-content/uploads/2015/09/2016_B2B_Report_Final.pdf
https://www.orbitmedia.com/blog/blogger-research/
https://contently.com/strategist/2015/04/07/25-stats-content-marketers-need-to-know-v2/
http://www.radicati.com/wp/wp-content/uploads/2012/04/Email-Statistics-Report-2012-2016-Executive-Summary.pdf
http://ascend2.com/home/wp-content/uploads/Marketing-Technology-Strategy-Survey-Summary-Report-150813.pdf
http://www.business2community.com/content-marketing/22-tantalizing-content-marketing-stats-facts-01476623#KZtv0kdXd45t5B34.97
Longer battles are better, since content with
3,000-10,000 words
is shared most frequently
THE Go-TO MELEE TOOLS:
SOCIAL MEDIA
S O U R C E S
SERVING YOUR BRAND
VISIT US AT ETHOS3.COM
A L L M A R C H TO G E T H E R
So that they may serve valuable, durable,
and memorable content to the audience
UNDER ONE
Ad

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The 4 Knights of Content Marketing

  • 1. THE FOUR KNIGHTS E X P LO R E BECOMING A KNIGHT 72% of marketers dub branded content most effective, yet content shortages disarm 40% of marketing experts enlist the four knights of content marketing in your brand strategy! According to LinkedIn technology marketing community, content that makes an impact will be characterized by the following... THE CODE OF CONTENT MARKETING PRESENTATIONS BLOG POSTS EMAIL Becoming a knight involves far more than amateur sword-flinging and smile-flashing. To secure knighthood, a majority of marketers adhere to... take your brand from page to squire to knight creation curation syndication relevancy narrative incident Email loyalists are 3x more likely to root in your brands favor on social outlets A steadfast devotion to blogging increases opportunities for enhancing roi by 13-fold 93%of marketers compete in the social media arena Facebook Twitter LinkedIn 53%of bloggers post at least once per week 4.3billion accounts will exist by the end of 2016 82%of companies creating email content through email marketing technology 9xas many leads for longer articles versus shorter posts 72%of marketers display a presentation as the first move in the brand tournament 75%of content crusaders stand by their investment in events 66%of webinars stand by their investment in events http://www.curata.com/blog/content-marketing-statistics-the-ultimate-list/ http://www.cmo.com/features/articles/2015/7/22/15-mind-blowing-stats-about-content-marketing.html http://www.marketingprofs.com/charts/2015/27524/how-b2b-tech-companies-market-products https://www.orbitmedia.com/blog/blogger-research/ http://www.curata.com/resources/ebooks/content-marketing-tactics-technology-planner http://www.slideshare.net/hschulze/b2b-content-marketing-report-40688285 http://contentmarketinginstitute.com/wp-content/uploads/2015/09/2016_B2B_Report_Final.pdf https://www.orbitmedia.com/blog/blogger-research/ https://contently.com/strategist/2015/04/07/25-stats-content-marketers-need-to-know-v2/ http://www.radicati.com/wp/wp-content/uploads/2012/04/Email-Statistics-Report-2012-2016-Executive-Summary.pdf http://ascend2.com/home/wp-content/uploads/Marketing-Technology-Strategy-Survey-Summary-Report-150813.pdf http://www.business2community.com/content-marketing/22-tantalizing-content-marketing-stats-facts-01476623#KZtv0kdXd45t5B34.97 Longer battles are better, since content with 3,000-10,000 words is shared most frequently THE Go-TO MELEE TOOLS: SOCIAL MEDIA S O U R C E S SERVING YOUR BRAND VISIT US AT ETHOS3.COM A L L M A R C H TO G E T H E R So that they may serve valuable, durable, and memorable content to the audience UNDER ONE