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Hooked: How To Build Habit Forming Products

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Hooked: How To Build Habit Forming Products, written by Nir Eyal, is a guide to building habit-forming technology, written for product managers, designers, marketers, and startup founders.

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Hooked: How To Build Habit Forming Products

  1. NIR EYAL + ETHOS3 PRESENT:
  2. “Economic value is a function of the strength of habits a company creates.” ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL -NIR EYAL
  3. Let’s see it in action through Sarah, an avid Pinterest user... ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL
  4. Sarah wasn’t always hooked: Pinterest manufactured desire in her. ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL
  5. It all started with a... ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL
  6. The first part of a Hook is called the Trigger. ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL
  7. Triggers come in types: ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL
  8. Sarah was intrigued by a photo of Pennslyvania she saw on Facebook... ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL
  9. This external trigger alerted her by giving her information for what to do next. ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL
  10. After successive cycles through the Hook, Sarah will be cued by internal triggers like boredom. ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL
  11. After the Trigger comes the Action. ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL
  12. Sarah followed the beautiful photo she saw to a site called Pinterest. ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL
  13. She now sees all sorts of interesting images of things to see and do on her trip. ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL
  14. She’s rewarded by something interesting with each scroll, sort of like pulling on the handle of a slot machine. ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL
  15. Sarah enters a sort of hunting state on Pinterest by scrolling through the “reward phase” of the Hook. ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL
  16. Now it’s time for the “investment phase” of the Hook. ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL
  17. Sarah is sharing Pins, adding friends, creating Pinterest boards, gaining followers, and learning new site features. ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL
  18. With every investment, Sarah increases her likelihood of using Pinterest in the future. ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL
  19. Sarah’s “investments” in Pinterest: Loads the next trigger by sending her messages to return in the future. Makes the site more valuable with use. ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL
  20. Through repeated Hook cycles, Sarah forms a Pinterest habit. ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL
  21. If used for good, Hooks can enhance our lives. ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL
  22. For Example, Sarah meets and connects with others and learns new things. ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL
  23. But manufactured habits can also be time wasters we regret later. ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL
  24. It’s important to understand how we get Hooked so businesses can build healthy habits. ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL
  25. And customers can prevent unwanted manipulation. ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL
  26. TO LEARN MORE READ: SUBSCRIBE TO NIR’S BLOG TO GET A FREE HABIT WORKBOOK GET ‘HOOKED’ ON AMAZON
  27. THIS DECK WAS DESIGNED BY: ETHOS3.COM | AWARD-WINNING PRESENTATION DESIGN AND TRAINING

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