SEO For Service BusinessesCovering Local, Organic and Inbound Link Strategies for service businesses to gain maximum exposure.
What We are Covering. . .***Warning: ALL Topics covered could be their ownpresentation. This is only an overview on the best practicesfor service businesses.*** Expectations for Marketing Keyword Research(Should Reflect your Services) Geographic Areas your Targeting Local Organic
Marketing Expectations Long term Marketing Expect results 6 to 9 to 12 months Be Consistent and Persistent
Keyword Research Take time and review constantly Make sure you are targeting keywords right for you business Take variants of the Keyword into consideration
Keyword Research How to Use a Keyword Researching Platform
Targeting a Geographic Knowing the Geographic you want to target and how to have your marketing reflect it. 60% of Searches are Mobile Local Searches are increasing greatly!
Different Local Searches Local Search Queries “Service” + “Geo Area” Geographic Search Set Traditional Google+Local(“Places”) “Localish” results
Different Results (Snow Removal) Traditional Google+Local(“Places”) “Localish” results
Local SEO (Google+Local) Formally -Google Places Be a Perfectionist Profile Set Up NAP (Name Address Phone Number) Citations Reviews!!!!!!
Local SEO (Google+Local) Profile Set Up Use the link Domain Email address Legal Name Local Phone Numbers Complete profile thoroughly(pics, vids, categories)
Local SEO (Google+Local) NAP Always use for all references and listings Be consistent Be well Documented
Local SEO (Google+Local) What are Citations? Structured vs Unstructured Yelp, Manta, Yellow Pages, Yellowbot, Get Fav……on and on Local Citations
Organic SEO for Services Appearances Organized content Create a Flow OPTIMIZE!!!!
Organic SEO for Services Be attractive and not distracting Use pictures and good color variation Sliders are good Trust Signals(bbb, memberships and associations) Be well branded, make your consumer remember you!
Organic SEO for Services Content = Good Have services well displayed above all else Organize your content properly to help educate and inform Be easy to navigate and find what is needed
Organic SEO for Services Create steps to convert Understand less is more Calls to action Be easier to contact then your competition without intrusion
Organic SEO for Services Correct intent Optimize your Services, and the locations you serve Headings (h1,h2,h3) to prioritize your service and area Have your phone number and address listed properly for business Links to local pages and social media