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STORYTELLING
E SOCIAL: 
ESEMPI E CASI STUDIO
D I F R A N C E S C A B A L D A S S A R R I
F I L O L U N G O F I L O 2 2 / 9...
F I L O L U N G O F I L O 2 2 / 9 / 2 0 1 7
HUMANS ARE
CREATURE OF
STORY, SO
STORY TOUCHES
NEARLY EVERY
ASPECT OF OUR
LIVE...
F I L O L U N G O F I L O 2 2 / 9 / 2 0 1 7
SUPERDUPER
HATS
@superduperhats
Un brand cresciuto grazie ai social:
- Raccont...
F I L O L U N G O F I L O 2 2 / 9 / 2 0 1 7
STORYTELLING
+ SOCIAL
- Aumentare la
consapevolezza del brand
- Far percepire ...
PIÙ IL
PRODOTTO È
COSTOSO,
LABORIOSO
DA FARE 
più è importante
inserire il
prodotto in una
storia che abbia
significato pe...
F I L O L U N G O F I L O 2 2 / 9 / 2 0 1 7
STORYTELLING
Storie che raccontano il brand e che
siano significative per i po...
F I L O L U N G O F I L O 2 2 / 9 / 2 0 1 7
RACCON-
TARE
UNA
STORIA
CHE:
- Parli di esclusività
- Sia condivisa
- Parli de...
F I L O L U N G O F I L O 2 2 / 9 / 2 0 1 7
A COSA
SERVONO I
SOCIAL?
- Avere feedback immediato
- Creare una relazione con...
SUPERDUPER HATS
Feedback da clienti giapponesi ha portato alla
creazione di un nuovo prodotto, un cappello dai mille
usi, ...
F I L O L U N G O F I L O 2 2 / 9 / 2 0 1 7
F.LLI LEVAGGI
@fratelli_levaggi
- Made in Italy
- Eleganza
- Territorialità
- ...
F I L O L U N G O F I L O 2 2 / 9 / 2 0 1 7
F I L O L U N G O F I L O 2 2 / 9 / 2 0 1 7
F I L O L U N G O F I L O 2 2 / 9 / 2 0 1 7
ARIELE ALASKO
@arielealasko
- Natura
- Arte
- Esclusività
F I L O L U N G O F I L O 2 2 / 9 / 2 0 1 7
F I L O L U N G O F I L O 2 2 / 9 / 2 0 1 7
CROSSING
THREADS
@crossingthreads
“L’elemento umano” aiuta a
creare un legame ...
F I L O L U N G O F I L O 2 2 / 9 / 2 0 1 7
F I L O L U N G O F I L O 2 2 / 9 / 2 0 1 7
F I L O L U N G O F I L O 2 2 / 9 / 2 0 1 7
È TEMPO DI COGLIERE LE
OPPORTUNITÀ CHE I
SOCIAL DANNO AGLI
ARTIGIANI E INIZIAR...
F I L O L U N G O F I L O 2 2 / 9 / 2 0 1 7
“È proprio da una prospettiva
globale che gli elementi che
contraddistinguono ...
GRAZIE! 
S L I D E S U B I T . L Y / S T O R Y T E L L I N G E S O C I A L
S I T O : F R A N C E S C A B A L D A S S A R R...
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Storytelling e social: esempi e casi studio

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Talk a Filo lungo filo tenuto il 22/9/2017 a Collegno

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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Storytelling e social: esempi e casi studio

  1. 1. STORYTELLING E SOCIAL:  ESEMPI E CASI STUDIO D I F R A N C E S C A B A L D A S S A R R I F I L O L U N G O F I L O 2 2 / 9 / 2 0 1 7
  2. 2. F I L O L U N G O F I L O 2 2 / 9 / 2 0 1 7 HUMANS ARE CREATURE OF STORY, SO STORY TOUCHES NEARLY EVERY ASPECT OF OUR LIVES. The Storytelling Animal di Jonathan Gottschall @jonathangottsch
  3. 3. F I L O L U N G O F I L O 2 2 / 9 / 2 0 1 7 SUPERDUPER HATS @superduperhats Un brand cresciuto grazie ai social: - Racconto - Community - Diffusione
  4. 4. F I L O L U N G O F I L O 2 2 / 9 / 2 0 1 7 STORYTELLING + SOCIAL - Aumentare la consapevolezza del brand - Far percepire il valore del lavoro artigianale - Distinguersi dalla produzione industriale - Distinguersi dai concorrenti - Collegare il brand a territorio e cultura - Proiettare il prodotto nella vita degli acquirenti
  5. 5. PIÙ IL PRODOTTO È COSTOSO, LABORIOSO DA FARE  più è importante inserire il prodotto in una storia che abbia significato per i possibili acquirenti F I L O L U N G O F I L O 2 2 / 9 / 2 0 1 7
  6. 6. F I L O L U N G O F I L O 2 2 / 9 / 2 0 1 7 STORYTELLING Storie che raccontano il brand e che siano significative per i potenziali clienti. ?
  7. 7. F I L O L U N G O F I L O 2 2 / 9 / 2 0 1 7 RACCON- TARE UNA STORIA CHE: - Parli di esclusività - Sia condivisa - Parli delle aspirazioni, sogni, passato o futuro del pubblico - Sia emozionante
  8. 8. F I L O L U N G O F I L O 2 2 / 9 / 2 0 1 7 A COSA SERVONO I SOCIAL? - Avere feedback immediato - Creare una relazione con i fan/follower/clienti - Aumentare il valore percepito
  9. 9. SUPERDUPER HATS Feedback da clienti giapponesi ha portato alla creazione di un nuovo prodotto, un cappello dai mille usi, con moduli acquistabili separatamente. F I L O L U N G O F I L O 2 2 / 9 / 2 0 1 7
  10. 10. F I L O L U N G O F I L O 2 2 / 9 / 2 0 1 7 F.LLI LEVAGGI @fratelli_levaggi - Made in Italy - Eleganza - Territorialità - Tradizione  - Artigianalità
  11. 11. F I L O L U N G O F I L O 2 2 / 9 / 2 0 1 7
  12. 12. F I L O L U N G O F I L O 2 2 / 9 / 2 0 1 7
  13. 13. F I L O L U N G O F I L O 2 2 / 9 / 2 0 1 7 ARIELE ALASKO @arielealasko - Natura - Arte - Esclusività
  14. 14. F I L O L U N G O F I L O 2 2 / 9 / 2 0 1 7
  15. 15. F I L O L U N G O F I L O 2 2 / 9 / 2 0 1 7 CROSSING THREADS @crossingthreads “L’elemento umano” aiuta a creare un legame emotivo con il proprio seguito, che va oltre il semplice rapporto commerciale e, per questo, ha molta più valenza e durata. 
  16. 16. F I L O L U N G O F I L O 2 2 / 9 / 2 0 1 7
  17. 17. F I L O L U N G O F I L O 2 2 / 9 / 2 0 1 7
  18. 18. F I L O L U N G O F I L O 2 2 / 9 / 2 0 1 7 È TEMPO DI COGLIERE LE OPPORTUNITÀ CHE I SOCIAL DANNO AGLI ARTIGIANI E INIZIARE A RACCONTARE LE STORIE RENDONO LE CREAZIONI ITALIANE UNICHE NEL MONDO.
  19. 19. F I L O L U N G O F I L O 2 2 / 9 / 2 0 1 7 “È proprio da una prospettiva globale che gli elementi che contraddistinguono il Made in Italy come artigianalità, autenticità, estetica e tradizioni culturali assumono significato. Ma vanno raccontati affinché il consumatore, soprattutto internazionale, possa apprezzarli” da Raccontare il Made in Italy, di Marco Bettiol @betmarco
  20. 20. GRAZIE!  S L I D E S U B I T . L Y / S T O R Y T E L L I N G E S O C I A L S I T O : F R A N C E S C A B A L D A S S A R R I . I T F I L O L U N G O F I L O 2 2 / 9 / 2 0 1 7

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