Poptech Innovators

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A talk on social media for social change offered at the PopTech social innovation fellows meeting in Camden, ME.

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Poptech Innovators

  1. 1. social media what works? ethan zuckerman october 19, 2008 pop!tech
  2. 2. 1950s-60s - age of local organizations robert putnam - “bowling alone” rise of the mailing list organization
  3. 3. photo by extraface
  4. 4. “2.2 million people around the world...”
  5. 5. danger that social media is just today’s mailing list can you listen to 3.2 million people?
  6. 6. Is online action enough?
  7. 7. older organizations tend to assume the internet is just another mailing list web-generation organizations tend to assume that activism is just web organizing
  8. 8. mosaic by stabillo boss
  9. 9. Hao Wu Blogger, Filmmaker Detained February 22, 2006
  10. 10. freehaowu.org
  11. 11. don’t speak - point.
  12. 12. what works? internal external
  13. 13. photo by Jerry Luk
  14. 14. what’s your organizational medium? email vs. phone vs. chat vs. skype vs... who’s your least flexible user?
  15. 15. realtime communication asynchronous communication document sharing scheduling
  16. 16. realtime communication asynchronous communication document sharing scheduling presence face to face
  17. 17. DIY vs. KISS
  18. 18. why?
  19. 19. PR is cheaper than marketing Online presence is PR you control Winning via Google
  20. 20. link economy comments freshness
  21. 21. your users are lower tech than you are.
  22. 22. digital storytelling
  23. 23. 10 hours work, 500 downloads? - be ruthless on ROI
  24. 24. not possible to try them all be ruthless about ROI metrics mosaic by stabillo boss
  25. 25. the “first blank to use blank” trap
  26. 26. figure out why you’re using a tool before you use it
  27. 27. online to coordinate offline work expertise of the organizers with the tools getting trapped in the platform
  28. 28. don’t speak, point internet and external PR is cheaper than marketing win at google choose be ruthless about ROI “new” can equal “no one uses it”

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