New Media & Social Technologies 7 Online Video


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New Media & Social Technologies 7 Online Video

  1. 1. Online Video IST 400 | New Media & Social Technologies iSchool Syracuse University Eric Hansen |
  2. 2. Outline WhoTube? PlentiTube Adcasting (Video) BadTube
  3. 3. WhoTube?
  4. 4. Technically Speaking YouTube is: a web site with a social network (community) that hosts videos uploaded by members for playback on its own or any other site.
  5. 5. Business Model Display advertising Promotions Contextual ads In-video ads Brand sites
  6. 6. Announcement
  7. 7. Announcement “GooTube” Merger announcement Mixed reactions
  8. 8. PlentiTube
  9. 9. Advanced Video Search Search Video Preferences Moderate SafeSearch is on Search: all videos videos hosted by Google Most blogged Most shared Most viewed Movers & Shakers Uploaded Videos Upload Video Hot videos More hot videos » ... Internet Creepo FaceBook In Reality - Tom Cruise Goes 1 min - 9 min - fro... Crazy on ... 2 min - 4 min - The Rock vs. Triple JUSTICE - STRESS Tom Cruise Attacks Zoey 101 - Chase H (Pa... [CLIP] Oprah isn't in... 8 min - 6 min - 1 min - 1 min - 1 min - Jul 18, 2006 - (135 ratings) Share Report Problem Jordin Sparks - No The Undertaker vs IRON MAN movie DNC Ad on John Watch this video on Air (f... Jeff Ha... panel Feat... McCain and... 4 min - 19 min - 24 min - 35 sec - More hot videos » Featured on AOL
  10. 10. iTunes Music Store, Podcast Directory [Mac/Windows]
  11. 11. Adcasting
  12. 12. 2001 $40 US Online Video 2002 $55 Advertising Spending 2003 $85 2004 $135 2001-2011 2005 $225 2006 $410 2007 $775 2008 $1,350 2009 $2,100 2010 $3,100 2011 $4,300 (in millions | source: IAB)
  13. 13. BadTube
  14. 14. The “Penguin” Video Posted under a false name: Toutsmith WSJ contacted Toutsmith Traced response to DCI group computer (sound familiar?) ExxonMobil is a DCI group client
  15. 15. August 3, 2006 DOW JONES REPRINTS Where Did That Video Spoofing Gore's This copy is for your personal, Film Come From? non-commercial use only. To order presentation-ready copies for distribution to your colleagues, clients or By ANTONIO REGALADO and DIONNE SEARCEY customers, use the Order Reprints tool August 3, 2006 at the bottom of any article or visit: Everyone knows Al Gore stars in the global warming documentary • See a sample reprint in PDF format. quot;An Inconvenient Truth.quot; But who created quot;Al Gore's Penguin • Order a reprint of this article now. Army,quot; a two-minute video now playing on In the video, Mr. Gore appears as a sinister figure who brainwashes penguins and bores movie audiences by blaming the Mideast crisis and starlet Lindsay Lohan's shrinking waist size on global warming. Like other videos on the popular YouTube site, it has a home-made, humorous quality. The video's maker is listed as quot;Toutsmith,quot; a 29-year-old who identifies himself as being from Beverly Hills in an Internet profile. A frame from quot;Al Gore's Penguin Army,quot; a video on In an email exchange with The Wall Street Journal, YouTube lampooning the former vice president. Toutsmith didn't answer when asked who he was or why he made the video, which has just over 59,000 views on YouTube. However, computer routing information contained in an email sent from Toutsmith's Yahoo account indicate it didn't come from an amateur working out of his basement. VIDEO SPOOF Instead, the email originated from a computer registered 1• See the quot;Al Gore's Penguin Armyquot; clip.2 to DCI Group, a Washington, D.C., public relations and lobbying firm whose clients include oil company Exxon Mobil Corp. A DCI Group spokesman declines to say whether or not DCI made the anti-Gore penguin video, or
  16. 16. Zipatoni created the “viral” campaign Launched disingenuous blog and video Busted by bloggers in November Within 1 month of campaign launch
  17. 17. Thank You
  18. 18. Video/ Photo Credits • • • • • •
  19. 19. Sources • id=1005193