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The “Penguin” Video
Posted under a false name: Toutsmith
WSJ contacted Toutsmith
Traced response to DCI group computer
ExxonMobil is a DCI group client
August 3, 2006
DOW JONES REPRINTS
Where Did That Video Spoofing Gore's This copy is for your personal,
Film Come From? non-commercial use only. To order
presentation-ready copies for
distribution to your colleagues, clients or
By ANTONIO REGALADO and DIONNE SEARCEY customers, use the Order Reprints tool
August 3, 2006 at the bottom of any article or visit:
Everyone knows Al Gore stars in the global warming documentary • See a sample reprint in PDF format.
quot;An Inconvenient Truth.quot; But who created quot;Al Gore's Penguin • Order a reprint of this article now.
Army,quot; a two-minute video now playing on YouTube.com?
In the video, Mr. Gore appears as a sinister figure who
brainwashes penguins and bores movie audiences by
blaming the Mideast crisis and starlet Lindsay Lohan's
shrinking waist size on global warming. Like other videos
on the popular YouTube site, it has a home-made,
humorous quality. The video's maker is listed as
quot;Toutsmith,quot; a 29-year-old who identifies himself as being
from Beverly Hills in an Internet profile.
A frame from quot;Al Gore's Penguin Army,quot; a video on
In an email exchange with The Wall Street Journal,
YouTube lampooning the former vice president.
Toutsmith didn't answer when asked who he was or why
he made the video, which has just over 59,000 views on YouTube. However, computer routing
information contained in an email sent from Toutsmith's Yahoo account indicate it didn't come from
an amateur working out of his basement.
VIDEO SPOOF Instead, the email originated from a computer registered
1• See the quot;Al Gore's Penguin Armyquot; clip.2 to DCI Group, a Washington, D.C., public relations and
lobbying firm whose clients include oil company Exxon
A DCI Group spokesman declines to say whether or not DCI made the anti-Gore penguin video, or
Zipatoni created the “viral” campaign
Launched disingenuous blog and video
Busted by bloggers in November
Within 1 month of campaign launch