Redbeacon Launch Event<br />March 10, 2010<br />Connecting consumers with the best service providers to meet their needs<b...
March 10, 2010  |  2<br />Agenda<br />Update on Redbeacon: The Past 6 Months<br /><ul><li>Brief Overview of Redbeacon
Some Early Learnings
Recently Launched Features</li></ul>What We’re Announcing Today: Redbeacon Goes Social<br /><ul><li>Friendly Advice
Organization Endorsements</li></ul>Partnership Announcement<br />Q&A<br />
A Brief History of Redbeacon<br />3/10/2010  |  3<br />Enabled service requests in SF<br />Redbeacon     Social Launch<br ...
Customers<br />Service providers<br />1<br />Customer submits a job request<br />Matching engine finds best service provid...
What Distinguishes Redbeacon<br />Sophisticated matching engine* alerts professionals best suited for job              (No...
March 10, 2010  |  6<br />First Lesson Learned<br />There is no chicken and egg problem<br />Signing up service providers ...
Quote First / Register Later<br />Problem: <br /><ul><li>Service providers don’t immediately see value in Redbeacon
Redbeacon doesn’t have enough providers for some requests</li></ul>Solution: <br /><ul><li>Create system to email prospect...
Redesign Job Pages<br />Problem: <br /><ul><li>Providers not seeing where to quote and putting quotes in Q&A</li></ul>Solu...
March 10, 2010  |  9<br />Second Lesson Learned<br />Consumers and service providers need to communicate<br />Before, duri...
Private Conversations<br />Problem: <br /><ul><li>Consumers want to communicate with service providers to ask questions ab...
Adding Information to Existing Requests<br />Problem: <br /><ul><li>Consumer want to add information and add images to the...
Improved Ratings and Reviews<br />Problem: <br /><ul><li>Consumers need more information about providers before selecting<...
Promote Profile Completion<br />Problem: <br /><ul><li>Service providers not completing entire profile</li></ul>Solution: ...
What We’re Announcing<br />3/10/2010  |  15<br />
New Feature: Friendly Advice<br />3/10/2010  |  16<br />Crowdsourcing recommendations and sharing<br /><ul><li>In the real...
We enable this on Redbeacon by allowing your Facebook friends to vote and comment on service provider options
Your friends can also recommend additional service providers for the job
Successful experiences are posted to Facebook to increase virality</li></li></ul><li>Screencast of Friendly Advice<br />3/...
Friendly Advice<br />3/10/2010  |  18<br />1. Redbeacon posts to consumer’s Facebook Wall<br />
Friendly Advice<br />2. Friends vote and comment on user’s choices<br />Offers to choose from<br />Voting buttons<br />Lea...
Friendly Advice<br />2a. Friends can also recommend their own service providers<br />John Doe<br />555-555-5555<br />Redbe...
Friendly Advice<br />3. Consumers can see their friends’ opinions<br />
Friendly Advice<br />4. When friends vote, it’s shared to their Facebook too<br />Theoretical Example<br />Action			      ...
Why We Think This Will Work<br />3/10/2010  |  23<br />Fluent: The Razorfish Social Influence Marketing Report<br />Full s...
Why We Think This Will Work<br />What people ask and answer in their online social networks<br />(Survey of 624 people)<br...
New Feature: Organization Memberships<br />Best recommendations outside of friends & family are endorsements from trusted ...
16,000 service professionals in SF Bay Area alone</li></ul>Organizations include<br />
Redbeacon Distribution Strategy<br />Reach target consumers on websites they already visit<br />Leverage trusted ties for ...
Partnership Announcement<br />3/10/2010  |  27<br />
Who is BigTent?<br />3/10/2010  |  28<br />The leading platform for trusted parenting groups across the country<br />Allow...
March 10, 2010  |  29<br />Redbeacon’s Integration Into BigTent <br />Group Buzz Page<br />
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Redbeacon Media Presentation - March 10, 2010

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This is the presentation given to the media on Redbeacon's new Friendly Advice feature that allows users to invite their Facebook friends to give advice on which service professional to choose for their job. It also announces Redbeacon's strategic partnership with BigTent, a leading provider of parents clubs websites.

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  • Meredith Ringel Morris, Jaime Teevan: Microsoft Research Katrina Panovich: Massachusetts Institute of Technology
  • The online home for trusted community groups, including 100+ in the Bay Area. BigTent is the leading host of online Mother’s GroupsAllows RedBeacon to reach critical Moms demographic while offering a valuable service to BigTent members
  • Redbeacon Media Presentation - March 10, 2010

    1. 1. Redbeacon Launch Event<br />March 10, 2010<br />Connecting consumers with the best service providers to meet their needs<br />
    2. 2. March 10, 2010 | 2<br />Agenda<br />Update on Redbeacon: The Past 6 Months<br /><ul><li>Brief Overview of Redbeacon
    3. 3. Some Early Learnings
    4. 4. Recently Launched Features</li></ul>What We’re Announcing Today: Redbeacon Goes Social<br /><ul><li>Friendly Advice
    5. 5. Organization Endorsements</li></ul>Partnership Announcement<br />Q&A<br />
    6. 6. A Brief History of Redbeacon<br />3/10/2010 | 3<br />Enabled service requests in SF<br />Redbeacon Social Launch<br />Enabled service requests throughout Bay Area<br />Redbeacon Founded<br />1,000 service providers enrolled<br />First Partner Integration<br />Milestone<br />Nov 08<br />Sep 09<br />Oct 09<br />Dec 09<br />Mar 10<br />Product development<br />Launch<br />Register service providers<br />Learn and iterate<br />Scale<br />Phase<br />
    7. 7. Customers<br />Service providers<br />1<br />Customer submits a job request<br />Matching engine finds best service providers<br />2<br />The job is scheduled<br />4<br />3<br />Customer reviews quotes and selects a service provider<br />5<br />Selected service providers are invited to quote<br />March 10, 2010 | 4<br />How Redbeacon Works<br />
    8. 8. What Distinguishes Redbeacon<br />Sophisticated matching engine* alerts professionals best suited for job (No search results, no public job posts)<br />Consumers see actual price quotes for their jobs<br />Detailed profiles help consumers decide who to pick<br />Appointments can be scheduled online<br />3/10/2010 | 5<br />* Patent pending<br />
    9. 9. March 10, 2010 | 6<br />First Lesson Learned<br />There is no chicken and egg problem<br />Signing up service providers is easy.<br />Matches per Job<br />Quotes per Job<br />Jobs receiving price quotes<br />
    10. 10. Quote First / Register Later<br />Problem: <br /><ul><li>Service providers don’t immediately see value in Redbeacon
    11. 11. Redbeacon doesn’t have enough providers for some requests</li></ul>Solution: <br /><ul><li>Create system to email prospects with “carrot” of real job to quote on</li></ul>Quote first page<br />
    12. 12. Redesign Job Pages<br />Problem: <br /><ul><li>Providers not seeing where to quote and putting quotes in Q&A</li></ul>Solution: <br /><ul><li>Redesigned the Provider Job page to highlight quote box</li></ul>Old Provider Quote Page<br />Redesigned Provider Quote Page<br />
    13. 13. March 10, 2010 | 9<br />Second Lesson Learned<br />Consumers and service providers need to communicate<br />Before, during, and after the job.<br />
    14. 14. Private Conversations<br />Problem: <br /><ul><li>Consumers want to communicate with service providers to ask questions about the quote and bargain</li></ul>Solution: <br /><ul><li>Enable private communication between consumer and providers who quoted</li></ul>Consumer View Private Conversation<br />Provider View Private Conversation<br />
    15. 15. Adding Information to Existing Requests<br />Problem: <br /><ul><li>Consumer want to add information and add images to their request after they have submitted it</li></ul>Solution: <br /><ul><li>Enable consumers to add information to the description and upload images after job is submitted</li></li></ul><li>March 10, 2010 | 12<br />Third Lesson Learned<br />Consumers need lots of information to make a decision<br />Price, availability, descriptions, and ratings are not enough.<br />
    16. 16. Improved Ratings and Reviews<br />Problem: <br /><ul><li>Consumers need more information about providers before selecting</li></ul>Solution: <br /><ul><li>Added Yelp, Google and Yahoo ratings to help with selection</li></ul>Ratings from Yelp, Google and Yahoo<br />
    17. 17. Promote Profile Completion<br />Problem: <br /><ul><li>Service providers not completing entire profile</li></ul>Solution: <br /><ul><li>Engage service providers at the right times to get them to enhance their profiles</li></ul>Enhance profile after quoting<br />Improve description after quoting<br />Complete profile reminder on homepage<br />
    18. 18. What We’re Announcing<br />3/10/2010 | 15<br />
    19. 19. New Feature: Friendly Advice<br />3/10/2010 | 16<br />Crowdsourcing recommendations and sharing<br /><ul><li>In the real world, people ask their friends for recommendations on local services
    20. 20. We enable this on Redbeacon by allowing your Facebook friends to vote and comment on service provider options
    21. 21. Your friends can also recommend additional service providers for the job
    22. 22. Successful experiences are posted to Facebook to increase virality</li></li></ul><li>Screencast of Friendly Advice<br />3/10/2010 | 17<br />
    23. 23. Friendly Advice<br />3/10/2010 | 18<br />1. Redbeacon posts to consumer’s Facebook Wall<br />
    24. 24. Friendly Advice<br />2. Friends vote and comment on user’s choices<br />Offers to choose from<br />Voting buttons<br />Leave comments<br />Other people’s opinions<br />
    25. 25. Friendly Advice<br />2a. Friends can also recommend their own service providers<br />John Doe<br />555-555-5555<br />Redbeacon then notifies service provider about the job!<br />john@handyhands.com<br />I’ve used John for years. He does top quality work.<br />
    26. 26. Friendly Advice<br />3. Consumers can see their friends’ opinions<br />
    27. 27. Friendly Advice<br />4. When friends vote, it’s shared to their Facebook too<br />Theoretical Example<br />Action Potential Exposure<br />Consumer posts job<br />(consumer has 500 FB friends)<br />5 friends give advice on the job<br />(each friend has 500 FB friends)<br />500 people<br />2500 people<br />Viral<br />
    28. 28. Why We Think This Will Work<br />3/10/2010 | 23<br />Fluent: The Razorfish Social Influence Marketing Report<br />Full study at http://www.slideshare.net/razorfishmarketing/fluent-the-razorfish-social-influence-marketing-report<br />
    29. 29. Why We Think This Will Work<br />What people ask and answer in their online social networks<br />(Survey of 624 people)<br />“<br />People often turn to their friends, families, and colleagues when they have questions<br />”<br />What Do People Ask Their Social Networks, and Why? A Survey Study of Status Message Q&A Behavior <br />Full study at http://people.csail.mit.edu/teevan/work/publications/papers/chi10-social.pdf<br />
    30. 30. New Feature: Organization Memberships<br />Best recommendations outside of friends & family are endorsements from trusted organizations<br />Displaying Membership Badges<br /><ul><li>Dozens of organizations at launch
    31. 31. 16,000 service professionals in SF Bay Area alone</li></ul>Organizations include<br />
    32. 32. Redbeacon Distribution Strategy<br />Reach target consumers on websites they already visit<br />Leverage trusted ties for recommendations and endorsements<br />Many partnerships will be announced soon, but the first one is...<br />3/10/2010 | 26<br />
    33. 33. Partnership Announcement<br />3/10/2010 | 27<br />
    34. 34. Who is BigTent?<br />3/10/2010 | 28<br />The leading platform for trusted parenting groups across the country<br />Allows Redbeacon to reach the critical Moms demographic and provides a valuable new service to BigTent members<br />BigTent is launching Redbeacon services to 100+ of its most influential and trusted community groups in the Bay Area<br />
    35. 35. March 10, 2010 | 29<br />Redbeacon’s Integration Into BigTent <br />Group Buzz Page<br />
    36. 36. March 10, 2010 | 30<br />Redbeacon’s Integration Into BigTent <br />Within Reviews & Classifieds<br />Search Results<br />
    37. 37. March 10, 2010 | 31<br />Redbeacon’s Integration Into BigTent <br />Triggered by keywords in group forums<br />
    38. 38. March 10, 2010 | 32<br />The BigTent Experience on Redbeacon<br />Cobranded Request Services Page<br />Service Provider Endorsements Page<br />
    39. 39. March 10, 2010 | 33<br />BigTent Experience on Redbeacon<br />We then show the number of endorsements given by members of their group<br />
    40. 40. What it all Means<br />We provide all the information needed to choose the bestlocal service professional for the job<br />Recommendations of friends and family<br />Endorsements from web communities<br />Professional memberships<br />Price quotes<br />Appointment times<br />Ratings and reviews<br />We leverage the social web to <br />Build trust via our users’ social connections through Friendly Advice<br />Be present in our users’ online communities through partnerships<br />
    41. 41. Questions and Discussion<br />THANK YOU!<br />Ethan Anderson<br />ethan@redbeacon.com<br />Laney Whitcanack<br />laney@bigtent.com<br />Redbeacon Press Center: http://redbeacon.com/about/press<br />March 10, 2010 | 35<br />

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