Conference Booklet: Toward Excellence in Entrepreneurship and Enterprise Skills

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Conference Booklet: Toward Excellence in Entrepreneurship and Enterprise Skills

  1. 1. TOWARDSEXCELLENCE INENTREPRENEURSHIPAND ENTERPRISESKILLSBRUSSELS, 14-16 NOVEMBER 2012NAME: Hosted by the European Economic & Social Committee 1
  2. 2. FOLLOW THE CONFERENCE ON TWITTER:#ETFINSPIRELIKE US ON FACEBOOK:WWW.FACEBOOK.COM/ETFEUROPA 2
  3. 3. WELCOME TO THE CONFERENCE!Dear Participants,It is a great pleasure and an honour to welcome you to theconference! Many of you have travelled long distances to be withus here in Brussels. I welcome you all and particularly the delegatesfrom our partner countries in the EU pre-accession region, the EU’seastern and southern neighbourhood and Central Asia.The ETF supports its 31 partner countries to harness the potentialof their human capital through the reform of education, training andlabour market systems in the context of the EU’s external relationspolicy. We are increasingly aware of the opportunities of sharinggood practice – both for policymakers and education and trainingproviders. Our conference addresses ‘good practice’ in educationand training. More specifically, the conference is built around two core questions: ‘what is good practice?’and ‘who determines what is good about good practice?’ in the field of entrepreneurship and enterpriseskills. These are the issues at the heart of the project whose first results feature in this conference.Through the project, and with the excellent cooperation of a number of education and training providersfrom both the EU and partner countries, we have unpacked the notion of good practice and road-tested apeer review methodology and tools to determine what really constitutes good practice.Our decision to road-test good practice in education and training developments in the areas of youthstart-ups, women’s entrepreneurship and skills for the internationalisation of small businesses was notaccidental. All three areas are considered fundamental to the EU’s drive for competitiveness and growth.The same issues equally apply to all ETF partner countries. Never has the time been better for policymakersand training providers from across Europe and our partner countries to come together, share together andlearn together. This is the objective of the two-day conference where we will be looking at the results of asmall, pioneering project put together by the ETF’s enterprise and entrepreneurship team.The conference programme has been designed to encourage knowledge sharing and critical reflectionamong conference participants. At the same time, the conference aims to gather ideas as to what shouldbe integrated into the project’s second phase in 2013.I am delighted that our conference has been hosted at the European Economic and Social Committee(EESC) and the Committee of the Regions whose excellent work in bringing all parts of society together forreflection, discussion and input into EU policy has been a recurrent theme in the project. I extend specialthanks to EESC for hosting us over the next two days. Secondly, I would like to thank our colleaguesfrom the European Parliament, European Council, European Commission and European Committee of theRegions for their interest and support for the ETF’s drive for more innovative policy solutions which allow usto exchange know-how and good practice between the EU and its partner regions. Thirdly, I am particularlyindebted to the ministers, ambassadors and other high-level policy officials participating at the conference.There are already signals from the project which prompt better reflection as to how good practice caninspire policy. I am also very pleased that we have the direct engagement of enterprise associations, andbusiness people themselves. And finally, I would like to thank the good practitioners and the ETF team fortaking on such a pioneering project and to the speakers for their inspiring stories.Please contribute to the discussions and tasks, share information on your own good practice and usethe free time available to network and explore options for cooperation and exchange. The ETF team looksforward to working with you over the next days.Madlen SerbanETF Director 3
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  5. 5. TABLE OF CONTENTSCONFERENCE OVERVIEW 7AGENDA 9BIOGRAPHIES 13PROJECT DOSSIER 27ETF GOOD PRACTICE INSPIRATION SERIES 69ETF STAFF WORKING PAPERS 95LIST OF PARTICIPANTS 107MAPS & PLANS 119USEFUL INFORMATION 123NOTES 125The original documents for the conference were prepared in English. Where possible, the ETF has alsoprovided translations into French and Russian. These translations are provided as a service to conferenceparticipants. The ETF does not guarantee the accuracy of the translated text. Should any of the translationsbe inconsistent with the original, the English version governs. 5
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  7. 7. CONFERENCE OVERVIEWThe conference centres around 12 examples of good practice in the field of entrepreneurial learning and isdesigned to optimise strategic networking. More formal areas of the agenda will address the good practicemethodology, peer review tools and wider good practice quality assurance issues. The programme isdesigned to encourage reflection, exchange and access to the good practitioners and involves innovativeapproaches to information sharing (marathons), keynote speakers addressing the conference policy themes(inspirations), opportunities for more in-depth analysis of good practices (clinics), sourcing feedback fromconference participants on the good practice (knowledge zone), determining opportunities for good practicecooperation (market place) as well as high-level panels to set the policy context and perspectives for moredeveloped good practice sharing.MARATHONSThe marathons provide a rapid and focused insight to each of the good practitioners’ area of education andtraining. The marathon sessions are designed to introduce the examples of good practice to the conference.More elaborate details will be provided through the clinics and market place (see below).INSPIRATIONSThe conference will have the opportunity to hear from established experts in each of the three thematicareas covered by the project (training for youth start-ups, training for women entrepreneurs and skillsfor internationalisation of small businesses). The objective is to inform conference participants of thechallenges and opportunities for education and training providers in each of the respective thematic areasand borrowing specifically on their experience in good practice sharing.CLINICSGood practitioners from each of the thematic areas will hold a clinic. The objective of each clinic is toallow for a more developed diagnosis of the good practice and to learn at first hand from each of the goodpractitioners what was of value from the ETF good practice methodology and what could be improved.This is also an opportunity for conference participants to find out more, compare and contrast trainingapproaches, as well as to propose ideas for Phase 2 of the project in 2013.At the end of each clinic allparticipants will be asked towrite down the issues whichmost impressed them.These ideas will be recordedon cards (in English, Frenchor Russian) and posted in theknowledge-zone (see below).Participants will be allocatedto the three simultaneousclinics on the basis of a)advance ranking of choicefor the thematic areas and b)demand (i.e. if one clinic isover-subscribed, participantsmay be asked to attend theclinic of their second choice). 7
  8. 8. KNOWLEDGE ZONEOutside the conference rooms, participants will be able to post their feedback on information sharedthrough the clinics.ETF staff will consider the ideas posted and use this as input to the plenary discussion on the morning of16 November.MARKET PLACEThe market place is designed to give all good practitioners the opportunity to share information, materialsand expertise related to their training provision. All participants will be able to visit the good practitioner(s)of their choice. This is also an opportunity for all participants to determine if and how follow-up cooperationwith the good practitioner(s) can be developed. The ETF is not certain about how cooperation could besupported but a first step is to gather concrete expressions of interest. All good practitioners have beenasked to make a note of the interest from conference participants.PLENARY PANELSThe conference will open on 15 November with a high-level panel to set the policy context for theconference. The closing panel on 16 November, again involving high-level participants, will be specificallyasked to give strategic direction and concrete recommendations to Phase 2 of the project (2013), andbeyond.NETWORKINGWith so many people from so many countries working on similar policy areas, the conference provides agreat opportunity to network, network, network. Make contacts, share ideas and agree on ways to keep intouch after the conference closes. 8
  9. 9. AGENDAWEDNESDAY 14 NOVEMBER GALA DINNER19.30 – 22.30 Le Plaza Theatre 118-126 Boulevard Adolphe Maxlaan 1000 BrusselsTHURSDAY 15 NOVEMBER WELCOME AND OPENING STATEMENTS Chair: Anthony Gribben, Head of Entrepreneurship and Enterprise, ETF09.00 – 10.00 Madlen Serban, Director, ETFRoom: 5th floor, Herman van Rompuy, President of the European CouncilJDE 52 Jan Truszczyński, Director General for Education & Culture, European Commission Professor Thomas Cooney, President, International Council for Small Business Karen Wilson, Global Advisor, Global Entrepreneurship Week GOOD PRACTICE MARATHON I Chair: Olena Bekh, Specialist in Entrepreneurship and Enterprise Skills,ETF Jordan: Nayef Stetieh, Business Development Center Sweden: Gunila Thorstensson, Tillvaxtverket, Women’s Ambassador Programme10.00 – 10.30 Egypt: Amany Asfour, Egyptian Business Women’s Association United Kingdom: Martin Glassett, Venture Simulations Ltd Germany: Thorsten Janke, IQ Consult gmbh Lebanon: Roula Harb, INJAZ Lebanon INSPIRATION: TRAINING FOR WOMEN10.30 – 11.00 ENTREPRENEURS Madi Sharma, MADI Group - Make A Difference Ideas, UK11.00 – 11.30 Coffee 9
  10. 10. GOOD PRACTICE MARATHON II Chair: Olena Bekh, Specialist in Entrepreneurship and Enterprise Skills,ETF Tajikistan: Firuza Nabieva, MLO ‘IMON International” LLC , Finland: Elina Oksanen-Ylikoski, InnoOmnia11.30 – 12.00 France: Claire Saddy, Tipi Formation Armenia: Varazdat Karapetyan, SME DNC Italy: Alessia Cicuto, New Institute for International Business (NIBI) Serbia: Aleksandar Jovanović, Regional Chamber of Commerce & Industry, Valjevo INSPIRATION: TRAINING FOR YOUTH START-UPS12.00 – 12.30 Dieter Kohn, Triodos Facet (Belgium). Efka Heder, South East European Centre for Entrepreneurial Learning (Croatia)12.30 – 13.30 Lunch INSPIRATION: SKILLS FOR INTERNATIONALISATION13.30 – 14.00 OF SMALL BUSINESSES Lovat D. Brownlee, SME & International Business Development (UK)14.00 – 16.00 GOOD PRACTICE CLINICSRoom: 5th floor, Training for women entrepreneursJDE 51 Chair: Olena Bekh, ETF Good practices from Egypt, Sweden, Tajikistan and FranceRoom: 5th floor, Skills for internationalisation of SMEsJDE 52 Chair: Gavril Lasku, ETF Good practices from Serbia, United Kingdom, Italy and JordanRoom: 5th floor, Training for youth start-upsJDE 53 Chair: Abdelaziz Jaouani, ETF Good practices from Finland, Armenia, Germany and Lebanon16.00 – 16.30 KNOWLEDGE ZONE Training for women Skills for internationalisation Training for youth start- entrepreneurs of SMEs ups Outside Room JDE 51 Outside Room JDE 52 Outside Room JDE 5316.30 – 17.30 APERTIVO & CLOSURE 10
  11. 11. FRIDAY 16 NOVEMBER PLENARY: ISSUES FROM THE CLINICS AND MARKET09.00 – 10.00 PLACE Chair: Anastasia Fetsi, Head of Thematic Expertise Development, ETF10.00 – 10.30 Coffee10.30 – 12.00 GOOD PRACTICE MARKET PLACE CONFERENCE CONCLUSIONS Chair: João Delgado, Head of Unit, DG Education & Culture, European Commission Gordan Maras, Minister for Entrepreneurship and Crafts, Republic of Croatia Staffan Nilsson, President, European Economic & Social Committee12.00 – 13.00 Montaser Oklah Al-zou’bi, Ambassador of Jordan to the European Union Stephanie Mitchell, Deputy Head of Unit, European Commission, DG for Enterprise & Industry Christian Lettmayr, Acting Director, European Centre for the Development of Vocational Training, Cedefop Madlen Serban, Director, ETF13.00 - 14.30 Lunch and departures 11
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  13. 13. BIOGRAPHIESSPEAKERS MADLEN SERBAN has been Director of the European Training Foundation since 1 July 2009. Before joining the ETF she was Director of the National , Centre for Technical and Vocational Education and Training in Romania. She has spent most of her career working in the field of vocational education and training and has broad international experience from her work as an expert and evaluator for international organisations including UNESCO, USAID, the European Commission, the OECD, the World Bank and the ETF She holds . a PhD in social partnership in education and training from the University of Bucharest. She represented the Romanian government on the ETF’s Governing Board from 1998 to 2007 and Cedefop’s Governing Board from , 2007-2009.HERMAN VAN ROMPUY is President of the European Council. Priorto taking up his post as head of the European Council in 2009, Mr. VanRompuy was Prime Minister of Belgium which followed a number of high-level public offices including Secretary of State for Finance and SmallBusiness, Vice Prime Minister and Minister for Budget, Speaker of theHouse of Representatives and Cabinet posts. Before taking public office,Mr. Van Rompuy worked for the National Bank of Belgium and taughteconomics in Antwerp and Brussels. He has published widely and is theholder of numerous honorary awards including the Harvard Club of BelgiumLeadership Prize (2010) and the Nueva Economía Forum Prize (Madrid, 2012). JAN TRUSZCZYŃSKI has been Director-General of the European Commission’s Directorate-General for Education and Culture since May 2010. He joined the European Commission in January 2007 when he was , appointed Deputy Director-General for Enlargement, with responsibility for the enlargement strategy and communication. From 2001 to 2005, he worked in the Polish Ministry of Foreign Affairs, first as Undersecretary of State, then Secretary of State. In this capacity, he was Poland’s chief negotiator during its EU accession negotiations. Prior to that, he was Ambassador of Poland to the EU in Brussels from 1996 to 2001.THOMAS COONEY lectures in entrepreneurship at the Dublin Instituteof Technology and is Academic Director of the DIT Institute for MinorityEntrepreneurship. He is President of the International Council for SmallBusiness, Immediate Past President of the European Council for SmallBusiness, as well as a member of European Commission’s FrameworkProgramme Advisory Group on SMEs. He is a Board Member of Ireland’sNetwork of Teachers and Researchers in Entrepreneurship and is VisitingProfessor at the University of Turku (Finland). Other positions include BoardMember of the Irish Research Council and Chair of the Euro-Science OpenForum Science-to-Business Programme. He has researched and presentedwidely on the topic of entrepreneurship. 13
  14. 14. KAREN WILSON served as a Senior Fellow at the Kauffman Foundation, a US leading institution known for its pioneering research and promotion of entrepreneurship education. She is an Advisor and Board Member of the European Foundation for Entrepreneurship Research and is an expert for the OECD on entrepreneurship and innovation. Karen is also a Visiting Fellow at Bruegel, a European think-tank and is a member of the European Leadership Council for Harvard Business School. Other offices at Harvard include Executive Director of the Global Initiative. In 2004, Karen founded GV Partners, a research and specialising in entrepreneurship and innovation. She has authored many publications, including a series of papers for the World Economic Forum on entrepreneurship education and a recent OECD publication on seed and early-stage financing. Prior to founding GV Partners, she worked on venture capital, management consulting and investment banking. She is a Global Advisor to Global Entrepreneurship Week. She graduated from Carnegie Mellon University in Mathematics and Management and holds an MBA from Harvard Business School.JACOB HILL, 19, is well known in the UK business community for thesuccess of his small, innovative firm, The Lazy Camper. His businessprovides customised camping kits targeting those enjoying the out-door life.He runs his business while following studies on enterprise development atthe University of Huddersfield. His entrepreneurial flair was already beingroad-tested at the age of 14, when he sold Mars Bars and other delightsat secondary school. The candy initiative grew into a business engagingstaff (school friends), premises (locker space in the school) and a widermarket (neighbouring schools). The basic principles learnt from this venturehave been applied to The Lazy Camper which he plans to take global, withCalifornia and South Africa being targeted as first international trading points.Like most entrepreneurs, Jacob’s entrepreneurship journey has had its ups-and-downs. A second venture at the age of 16 in the entertainment businesswhere he organised music events, left him with £3,000 debt which hesettled. Learning from his two earlier ventures and a steely determination arepaying off. Fellow university students have already invested some £30,000 inThe Lazy Camper. PERVENCHE BERÈS was elected to the European Parliament in 1994 where she chairs the Employment and Social Affairs Committee. She is also a substitute member of the Economic and Monetary Affairs Committee. She has also been appointed rapporteur of the temporary Committee on the Financial, Economic and Social Crisis. Previous posts include Chairwoman of the Economic and Monetary affairs Committee (2004-2009) and Vice- President of the Socialist group in the European Parliament (June 1997-June 2004). From December 1999 to October 2000, Ms Berès was Vice-president of the European Parliament delegation for elaborating a European Union Charter of Fundamental Rights. Before joining the European Parliament, Ms Berès worked in national and local government in France.DIETER KOHN is an expert in the fields of entrepreneurship, businesscreation and micro-small business development services. He has worldwideexperience as a trainer and consultant, working on training needsassessments, development of training material and training of trainers. He isa certified International Key Facilitator of the ILO KAB (Know About Business)program, as well as senior Master Trainer in IYB (Improve Your Business)and SYB (Start Your Business. He has extensive field experience particularlyin North Africa and the Middle East in capacity building of businessdevelopment services. Since January 2006, he has been working for TriodosFacet. 14
  15. 15. EFKA HEDER is Director of the South East European Centre for Entrepreneurial Learning – the first international agency dedicated to building innovative and sustainable developments within education systems for more entrepreneurial societies. She has over 20 years of professional experience as a teacher, teacher-trainer, policy analyst and advisor on entrepreneurial leaning at national, regional and European level. A graduate of the University of Zagreb, she is a member of the National Council on Economic Education (USA) and holds a Master of Science from the University of Delaware.MADI SHARMA is a founder of “MADI Group” - Make A Difference Ideas.The Group comprises international private and social enterprises with aphilosophy to create innovative ideas tailored to local action which canachieve impacts beneficial to global society. It includes an import/exportcompany, an entrepreneurship education programme, a SME resourceand solutions’ company, and a successful consultancy supporting SMEs inidentifying new markets. Madi is a UK member of the Employers Group ofthe European Economic and Social Committee. She is a public speaker in thefields of entrepreneurship, diversity and gender balance where she presentsand teaches in schools and to forward-thinking organisations. She began herfirst company from her kitchen at home. The company grew to two factoriesand 35 staff for which she received the Asian Woman of Achievement andUK’s Best Boss awards. Madi is an ambassador for the City of Nottingham(UK) and holds the post of East Midlands Business Champion in her homeregion in central England. LOVAT BROWNLEE has wide professional consultancy experience with firms such as PWC. In addition, he has a range of ‘line management’ experience in international business development roles. His consultancy experience includes an impressive portfolio of UK and multi-national companies, as well as an extensive range of high-growth potential SMEs. He specialises in managing SME international business development programmes. He is at his best when working alongside management teams within companies, to prioritise and plan business growth. He is an experienced trainer and is a strong advocate for strengthening the internationalisation skills of small businesses. Since 2008, he has worked as a key expert on the EU-funded ‘5 Year National SME Export Strategy’ in Syria while in Croatia he has been lead expert on an EU-funded programme to boost SME competitiveness. Training and mentoring of key managers in SMEs on international sales and marketing skills were a core component of his work in both countries.JOÃO DELGADO is a Portuguese official of the European Commissionand he is currently the Head of Unit in charge of promoting a cooperationprocess on Vocational Education and Training Policy, among the EuropeanUnion Member States. Furthermore, he manages the Leonardo da Vinciprogramme, which supports European transnational traineeships schemesand innovative projects in the area of Vocational Education and Training.He worked previously in other departments of the European Commission(Regional Policies, Development Aid, and Employment) and in the bankingsector and also as an attorney in Lisbon, Portugal. He studied Law at theCatholic University of Lisbon, Portugal; European Studies at the College ofEurope in Bruges, Belgium; and he holds a Master Degree in Managementfrom the Solvay Business School, Brussels, Belgium. 15
  16. 16. GORDAN MARAS was appointed Minister of Entrepreneurship and Trade on 23 December 2011. He has been a Member of Parliament since 2007 and offices include Vice Chair of Committee for Finance and State budget. Before entering politics, Minister Maras worked in sales and business management. He is Chairman of the South East European Centre for Entrepreneurial Learning. He graduated in economics from Zagreb University and holds an executive MBA from Cotrugli Business School.STAFFAN NILSSON has been a member of the European Economicand Social Committee since 1999. He was appointed President of theCommittee in 2010. His primary task is to ensure the views of Europeancivil society feature in policy debates in key EU policy areas such asinnovation, enterprise, education and employment. Other EESC roles includemembership of the EU-Turkey Joint Consultative Committee as well as theEuro-Mediterranean Committee. Before joining the Committee, Mr. Nilssonhas been a farmer and between 1980 and 2000 led the Swedish Farmers’Federation. Other offices held by Mr. Nilsson include board membershipof a national association of adult education and training. Mr. Nilsson is astrong advocate for European cooperation on sustainable growth and socialcohesion. He is a graduate of the University of Gothenburg. MONTASER OKLAH AL–ZOU’BI is Ambassador of the Hashemite Kingdom of Jordan to the European Union. His professional experience spans a wide spectrum of socio–economic issues for the development and growth of the Jordanian economy. His accomplishments include capacity building for management of Jordan’s integration into the global economy. Previous posts include Secretary General of the Ministry of Industry and Trade (2004 – 2010), where he was chief negotiator of the free trade negotiations with Canada, Turkey and Mercusor. He was responsible for enhancing trade relations with the EU and heading the trade sub–committee, amongst other related matters, to the conclusion of advanced status with the EU. He helped negotiate Jordan’s accession to the WTO on issues pertaining to investment promotion, as well as the EU–Jordan Association Agreement and several other trade–related agreements. 16
  17. 17. STEPHANIE MITCHELL is a lawyer and Sinologue by training. She studied at Cornell University and the University of Leicester, obtaining BA, JD and LLM degrees. Her professional career has taken her to Beijing, where she opened a law office in the early 1980s, and around the US and the Asia- Pacific region, where she worked on anti-counterfeiting issues in the 1990s. She also taught law, edited a legal journal and has been an independent consultant on international trade and business issues. From 2000-2002 she was responsible for legal and civil society projects in the EU Delegation in Beijing and since 2004 she has been an official in DG Enterprise and Industry. Within DG Enterprise she has served in the unit handling automotive industry legislation, has been team leader for intellectual property rights issues, and is now Deputy Head of Unit for Entrepreneurship.CHRISTIAN LETTMAYR has been Acting Director of Cedefop sinceOctober 2010. He had served as Deputy Director of Cedefop since 2005.He holds masters’ degrees in business administration and economics andin vocational and technical education from the University of Illinois, wherehe was a Fulbright scholar. From 1985 to 1994 he served as Deputy Directorand subsequently Director (1994-2001) of the Austrian Institute for SmallBusiness Research (KMU Forschung Austria) in Vienna. In 2001 he took upan assignment with the Directorate General for Enterprise and Industry atthe European Commission, where he contributed to the benchmarking ofenterprise policies and to competitiveness analysis. 17
  18. 18. KEY PARTICIPANTS DR. AMANY ASFOUR is President of the Egyptian Women Business Association, which she established in January 1995, having identified the necessity for targeting the economic empowerment of women and women’s entrepreneurship as key to economic growth. Her activities focus on capacity building, development of human resources, with emphasis on equal opportunity, education and training, the promotion of women and youth in science and technology, and particularly partnership building with colleagues and counterparts in Africa, Asia, Europe and further afield. A graduate in medicine from Cairo University with a Master’s degree in Pediatrics, she is also a Lecturer in Pediatrics and an entrepreneur, having set up her own company for medical equipment. She initiated, and is currently President of the Mediterranean Congress for Business and Professional Women, which provides a platform for sharing experiences and good practices among women entrepreneurs, linking Africa with the Mediterranean Region in a move towards regional cooperation. She is an internationally renowned advocate for women’s empowerment reflected by the many prestigious accolades from around the globe in recognition of her efforts.ANUSH ASLANYAN is the Deputy Executive Director of SME DevelopmentNational Center of Armenia (SMEDNC). She is responsible for start-uptraining and donor coordination. Prior to joining SMEDNC, she was SeniorAdvisor on a German-funded national programme on economic development,including micro-financing, with specific focus on regions and municipalities.In 2011, she was part of team of experts which drew up a national SMEDevelopment Strategy with responsibility for education issues. OLENA BEKH is Entrepreneurship and Enterprise Skills Specialist and a Country Manager for Belarus at the European Training Foundation. She leads ETF’s work on women’s entrepreneurship and coordinates implementation of the SME Policy Index assessments in the Eastern Partner countries in cooperation with European Commission, OECD and EBRD. She previously worked as an education specialist at the World Bank and as a senior manager of the Soros Foundation in Ukraine. She has published books in the US, UK, Australia and Ukraine, as well as policy reports on human capital development. She holds a Ph.D. in linguistics, has researched and taught in Ukraine, UK and the US. 18
  19. 19. RASHAD BIBARS is Senior Director for business development at TheBusiness Development Center (BDC), Amman. BDC is a non-profitorganization whose aims are to enhance the competitiveness of SMEs andjob creation through the design and management of development programs.He is certified trainer and advisor on international trade with extensiveexperience in export promotion and development of small and medium-sizedbusinesses. Rashad was a core member of the Jordan National CompetitiveTeam of the Ministry of Planning and International Cooperation whichanalysed the competitiveness of Jordanian businesses on macro and clusterlevels. Previous posts include expertise inputs to the Jordan-US BusinessPartnership. Rashad is a mentor for young entrepreneurs with Queen RaniaCentre for Entrepreneurship. He graduated in business administration. ALESSIA CICUTO is Head of Department at the New International Business Institute (NIBI) in Milan. Its mission is to provide high-level executive education for micro, small, and medium-sized enterprises to improve competitiveness in international markets. Ms. Cicuto is responsible for the overall coordination of the Institute including planning, course management and external relations. Prior to joining NIBI, she worked for the Milan Chamber of Commerce’s specialist agency which promotes the international activities of micro, small and medium-sized enterprises. Previous employment includes a research fellowship at the University of Milan as a research post in the Ministry of Education in Italy.FRÉDÉRIQUE CLAVEL set up Paris Pionnières, the first Business incubatorin Paris to offer innovative services to women entrepreneurs. She is currentlyits Honorary President. At the start of 2008, she extended the activity bysetting up Fédération Pionnières of which she is the President. Its aim isto develop incubators in new geographical areas on the model of ParisPionnières, and it is supported by partners in the public and private sectors.The Pionnières network currently represents 17 business incubators inFrance, Morocco, and Belgium. There are also development projects underconsideration for other interested countries and regions, such as Tunisiaand Martinique. She has been on the boards of several organisations suchas Femmes 3000, Femme Business Angels and, as one of its 12 foundingmembers, she is also on the Circle of Administrators of INSEAD. Her primarymotivation is to pool efforts to generate the right level of gender balance inour advanced societies, convinced as she is that our countries will developtheir economies in a better, quicker and more sustainable way as a result.She is married and has two children. 19
  20. 20. ANASTASIA FETSI is Head of the Thematic Expertise Development (TED) Department in the European Training Foundation (ETF). She is an economist and joined ETF in 1996. Before becoming Head of the TED Department, Anastasia worked as senior expert on analysis and design of education and training and employment programmes in ETF partner countries. Her more recent work involved development of innovative projects in the areas of ‘flexicurity’ and migration.MARTIN GLASSETT is the European Account Director for SimVenture - themulti-award winning business simulation resource providing on-site andon-line training to teachers and trainers supporting enterprise developmentin thirty-six countries. Martin is a training specialist with over fifteen years’experience at local, national and international levels. His expertise specificallyfocuses on assessing training effectiveness. At SimVenture, Martin isresponsible for appointing and managing a SimVenture agent network acrossmainland Europe. This includes online training, network support and goodpractice sharing. He additionally fought off fierce competition to win a largeEU-supported project providing business simulation software and training toVilnius Business College, Lithuania. A postgraduate from Bristol BusinessSchool, Martin was recently invited back to train staff on entrepreneurshipand enterprise. ANTHONY GRIBBEN heads the enterprise and entrepreneurship developments at ETF He has over 26 years experience in education and . labour market reform at both policy and delivery level of which some 20 years have been spent working within transition and middle–income economies. He is an experienced trainer and performance management specialist. A former teacher of undergraduates on entrepreneurship and child development, Anthony spearheaded the development of an international policy metrics package for entrepreneurship development which has been adopted by some 25 countries. Prior to joining ETF Anthony worked on , education and labour market developments within non-governmental organisations, local government as well as at the European Commission. Other international assignments includes technical advisor to the United Nations Mission in Kosovo. He blogs widely on entrepreneurship and human capital issues.ROULA HARB is the Communications & Programs Team Leader at INJAZLebanon, a non-profit, non-governmental educational organization dedicatedto empower youth in a global economy. A journalist by profession, Roula’skey achievements include raising the visibility of youth entrepreneurshipthrough all forms of media. Roula holds a Bachelor in Journalism fromthe Lebanese American University, Beirut. As Programme Team Leader,Roula’s field of expertise lies in designing and implementing special youthentrepreneurial learning programs, as well as training corporate volunteersand delivering the organization’s set of programmes. Roula holds a Bachelorin Journalism from the Lebanese American University, Beirut. 20
  21. 21. PETER HARRINGTON is the Managing Director for SimVenture - the multi-award winning business simulation resource providing highly authentic,innovative and engaging ways for people to learn about business start-up and growth. Prior to launching SimVenture, Peter has been a serialentrepreneur for over twenty years having built businesses in a range ofsectors including research, marketing, print and design. However, passionateabout entrepreneurship and how it empowers people, his most successfulbusiness has been ‘SimVenture’ with focuses on business start-ups, growthand internationalisation. Peter is responsible for SimVenture’s global strategywith education and training programmes now running in some 36 countries.A graduate of University York St College, Peter is the author of the blog: ‘TheHitchhiker’s Guide to Entrepreneurship’. MERVI JANSSON-AALTO is a member of the Board of Directors of InnoOmnia, a development unit of Omnia, The Joint Authority of Education in Espoo, Finland. She is also Head of the InnoOmnia Learning Solutions team. She is a qualified teacher with over ten years of teaching experience ranging from secondary to university level. In addition to running her own company, Ms. Jansson-Aalto has held management level positions in sales and marketing. Her first work at Omnia focused on continuing vocational education before joining a core innovation group which designed a pioneering entrepreneurial vocational learning environment, InnoOmnia. She now works on national and international capacity building projects. As MBA graduate, Mervi is a member of the Finnish National Board of Education (Vocational Learning Environments Steering Group). She keynotes regularly at national and international conferences.AZIZ JAOUANI has been an expert on human capital development inthe European Training Foundation since September 2007 He has over 26 .years of professional experience firstly as a teacher and director of VET andhigher education schools as well as field experience in managing trainingprogrammes. Aziz has also been an entrepreneur in the textile and clothingsector. A graduate engineer from the Ecole Supérieure des Industries Textilesin Lyon, Aziz also holds a Master of Sciences degree from the Mohammed VUniversity of Oujda. THORSTEN JAHNKE is a shareholder and has been CEO of iq-consult since 2005. After his training as an industrial clerk and a degree in educational management and politics (FU Berlin) he sat on various managment boards within a broad range of businesses and organisations. Mr Jahnke is a member of the international Social Return on Investment Network. 21
  22. 22. ALEKSANDAR JOVANOVIĆ is an advisor and trainer at the RegionalChamber of Commerce and Industry Valjevo, Serbia. The Chamber servesaround 4,000 companies and 15,000 micro-enterprises. The lion’s share ofAleksander’s work involves training for export management with particularreference to market research. In 2010, Aleksandar undertook market researchfor Serbian producers of dried fruit. The outcomes of the project were abusiness-to-business fair involving Serbian producers and Russian tradersand the establishment of National Association of Serbian Prune Producers.Results are paying off in terms of export of dried fruit from Serbia to Russia.Aleksandar is a specialist in organisational psychology and is a member ofEuropean Association of Transactional Analysis. He applies psychotherapeuticapproaches in his individual counselling and group training. VARAZDAT KARAPETYAN is Director of the SME Development National Center of Armenia (SMEDNC) and led the elaboration of 2011 national SME strategy. Dr. Karapetyan is the former Chair of the Chamber of Commerce and Industry of Gegharkunik. His specific expertise is in local economic development with particular reference to business start-ups and support. Dr. Karapetyan is a certified entrepreneurship trainer and a promoter of micro- franchising in horticulture and ICT. He holds a PhD in political economy from the Lomonosov Moscow State University.GAVRIL LASKU has more than 15 years of experience in the public sectorand socio-economic development activities with government institutions anddonor programs in Albania through USAID, EU, GTZ, ETF OECD etc,. Building ,on his expert knowledge of the private sector, particularly in entrepreneurshipand SME development, and his lecturing experience at University ofTirana and European University of Tirana he has been a key facilitator ofmeetings between government officials, investors, entrepreneurs, and donorrepresentatives. As Executive Director of the SME Agency and Directorof Enterprise Development and Export promotion at Government Agencyfor Business and Investment- ALBINVEST, he has worked on “CompanyGrowth and Competitiveness” component of Business and InvestmentStrategy of the government of Albania. In this context he has contributedto SME development as the National Coordinator of EU Charter and SmallBusiness Act in Albania (2003-2010). He is currently working as expert ofentrepreneurship and enterprise skills development at the European TrainingFoundation. As project leader for enterprise at ‘iq consult’, DENISE LIST supports young, unemployed people with business start-up training. An educationalist by training, her work involves one-to-one assessment of young people prior to engagement on a training programme. Key to her work is cooperation with large enterprises (e.g. the German railway company, Deutsche Bahn) to determine marketable business ideas for those young people considering business start-up. Inspired by Norbert Kunz, a renowned social entrepreneur, Denise is driven by the idea of solving social problems in a sustainable way and her passion to enable young people to create their own future. 22
  23. 23. DENISE LOUGHRAN has been working at the ETF in the capacity ofKnowledge Management Officer within the Enterprise Skills Team since2010, where she has undertaken a number of assignments relating toentrepreneurship education in ETF partner countries, in particular theMiddle East and in Central Asia. Previously she worked for twelve yearsin different UN and EU agencies within the domains of knowledgemanagement and expertise development. Denise’s interest is primarily inthe field of the learning process and the learning environment, where shehas a specific interest in in the development of teachers and trainers inentrepreneurship education. She graduated from the Faculty of Economicsof Queen’s University Belfast, and has a Master Degree in Human ResourceDevelopment from the University of Leicester, UK. RANIA LTEIF JALKH is the Executive Director of INJAZ Lebanon, a nonprofit non- governmental educational organization dedicated to empowering youth to succeed in a global economy. Rania leads the strategic efforts of the organization in supporting the education authorities in Lebanon on curriculum reform and teacher developments for entrepreneurial learning. She also leads the engagement of the private sector on entrepreneurial learning developments. Before joining INJAZ Lebanon, Rania has held a range of posts in areas such as communication, project management and community development. She trained on film-making and developed tools to engage children as agents of transformational development in their community. In 2007 she produced and directed documentaries promoting human and , children’s rights.MARIA LVOVA is a Project Officer at the European Training Foundation(ETF). She is currently working on several ETF country projects mostly in theCentral Asian region, as well as the ETF project on qualifications frameworks.She is the most recent member of the ETF Entrepreneurial Learning Teamcontributing greatly with her project management skills, knowledge ofdevelopment issues of small enterprises and the Eastern European andCentral Asian regions, as well as her Russian language skills. Prior to joiningETF she worked in the European Agency for Safety and Health at Work in ,Bilbao, which promotes safety in the work place. She has been activelyinvolved in the European Good Practice Competition and Healthy Workplacesbiannual campaign. Maria has a degree in History and International relationsfrom Moscow State University, and a European Master’s Degree inKnowledge Management from Jaume I University, Alicante. GULBAKHOR MAKHKAMOVA is the Deputy General Director of IMON, a microfinance organization in Tajikistan, where she is a member of its Board of Directors and a frequent keynote speaker at high level events. With more than 15 years of professional experience in microfinance and the public sector she has worked on implementing governmental programmes on equal rights and opportunities for men and women, strengthening women’s economic status, and eradicating violence and discrimination against women. She has a Master’s degree in finance and credit from the State University of Tajikistan, a PhD in gender issues, and is the author of ‘Gender and Equality’, as well as other socially orientated books where she seeks to inspire the next generation of woman entrepreneurs. She has been actively involved in the design and implementation of research projects addressing the status of women in Tajikistan and Afghanistan. Her special interests focus on effective delivery of services with the full participation and integration of women, poverty alleviation and economic development through empowerment, as well as provision of access to micro-financing on a sustainable basis for the most vulnerable part of the population. 23
  24. 24. MAHA MOHY ASHMAWY is passionate about the economic empowerment of women, building an entrepreneurial culture and supporting, in particular, women owners of small and medium enterprises. After graduating from Cairo University with a degree in medicine, she established her own company in jewellery and handicraft. Today, she is the Head of the Marketing Committee of the Egyptian Business Women association (EBWA) actively providing support to women entrepreneurs in helping them to market their products. Moreover, as a member of the Board of the Hatshepsut Women business Development Center and Business Incubator. She plays a key role in further supporting women entrepreneurs to build their capacity, develop marketing tools and gain access to the global market.FIRUZA NABIEVA is an experienced trainer and had eight years ofprofessional experience in Human Resources, working as a director ofthe Career center at the State University, prior to taking on the role of HRManager in IMON, a microfinance organization in Tajikistan. She has beeninvolved in the development and implementation of various programsfocusing on improving the quality of education, employment of women,youth entrepreneurship and women’s empowerment. As expert in staffdevelopment and knowledge management, she has been cooperating withnumerous partner organizations and hundreds of people. She is responsiblefor staff hiring and professional development of IMON’s 900 specialists, 37per cent of which are women. IMON introduced a new start-up loan programwith entrepreneurship training, based on the ILO Get Ahead curriculum.Firuza is a member of the Executive Management team, she created andmanages a cohort of trainers in IMON. Moreover, she is a member of theNational Association of Business Women of Tajikistan. Her attendance at theGood Practice workshop in Brussels addresses some of the key challenges inwomen empowerment and entrepreneurship in Tajikistan.ELINA OKSANEN-YLIKOSKI is Director of InnoOmnia, a developmentunit of Omnia, The Joint Authority of Education in Espoo, Finland. She is amember of the Board of Omnia, and has financial and HR responsibility forover 50 specialists, including teachers and project workers involved in over100 development projects. She is a member of several steering groups of EUand nationally funded projects focusing on innovative learning environmentsfor vocational students and start-ups. Her work experience includes thedevelopment of corporate services at the Aalto University Business Schooland planning and implementation of degree studies for professional salesat the Haaga-Helia University of Applied Sciences. She has also taught andresearched in sales and marketing. She is also one of the founding membersof the Global Sales Science Institute. 24
  25. 25. PAOLO PALAMITI is Scientific Director at the New International Business Institute (NIBI), a specialist training agency of the Milan Chamber of Commerce. His work particularly focuses on SME training needs for international markets. He is responsible for the coordination of curricula and teaching staff for the Institute’s Master’s degree, seminars as well as customised training for executives. Prior to joining NIBI, he worked for eight years as an advisor in the European Parliament on budget, internal market, environment and external relations policies. He is a PhD candidate in Economics and Philosophy at Sophia University (Vatican State University) in Florence.LJUBA PETROVIĆ is Advisor to President of Regional Chamber of EconomyValjevo, Serbia. She is Secretary of the Board for International Cooperationand a member of the Association for Banking and Insurance. Prior to joiningthe Chamber, she worked for the Regional Agency for SME Development.Ljuba’s present responsibilities include training and wider support servicesfor export promotion, and information services to SMEs (start-ups, growingbusinesses, internationalisation). She is a member of Strategy DevelopmentWorking Group for Šumadija Region (Western Serbia). With a Master’s degree in Finance and Human Resource Management from the Sorbonne University, Paris, CLAIRE SADDY is also the founder and president of two associations of women business managers in Lyon which actively support the first incubator dedicated to women. As a business manager, she specializes in consultancy on innovation, organizing sessions on creativity, and training in inventive management. She advises numerous large public and private French companies on innovation incentives. She takes the lead in the organisation of many conferences on women’s entrepreneurship, and was recognised by ‘Big Lyon’ for her innovative educational approaches by becoming Forewoman of the ‘Jury of the Trophies for Innovation’. Finally, Claire is an official member of the World Entrepreneurship Forum and the “godmother” of a class at the Lyon III University. She is the mother of a teenager, has a passion for climbing in the Alps, and her objective is to help women to climb the summits of entrepreneurship!NAYEF STETIEH is the CEO of the Business Development Centre (BDC)in Jordan. His vision is to boost the economic development of Jordanthrough empowering Jordan’s young people and its entrepreneurs. Aninnovator and social entrepreneur, Nayef brings over 22 years’ experience increating, implementing and managing diverse and ambitious projects. Underhis stewardship the BDC has become a national and regional resource,launching entrepreneurial tools, providing training and mentoring for start-up, early stage and growing SMEs, as well as providing business and exportdevelopment services. Nayef’s deep expertise and entrepreneurial spiritcontinue to be the driving force behind BDC. 25
  26. 26. L.L.M. ULLA-LISA THORDÉN´s reason for being an ambassador is the same as her company (Republic Consulting AB) mission since 1995 – to enhance the importance of entrepreneurship and good salesmanship as key factors in building successful companies and a healthy society, thereby securing the future for as many as possible. Her ambassadorship has had a practical approach through inspirational talks, workshops, promoting interactive learning and problem solving with women and students, as well as actively blogging. In addition she has coached individuals, written articles and for six years now has been in the jury for “My Mission” the largest competition , of young entrepreneurial ideas in Sweden. Many entrepreneurs attribute her as having had a decisive role in their journey towards starting their own company. Among her books are“How To Sell Yourself and Make Them Pay” , sales book of the Year 2005 and “Dirt Poor and Full of Ideas – survival guide for creative people who hate selling” nominated as marketing book of 2010. ,GUNILLA THORSTENSSON has been working since 2007 as a ProgrammeManager at the Swedish Agency for Economic and Regional Growth,Tillväxtverket, leading a team of ten people implementing the programme‘Promoting Women’s Entrepreneurship’ including the Ambassadors forWomen´s Entrepreneurship until 2015. She has an MBA from LundUniversity, specialising in German and marketing. In 1995 she tookup a position at Nutek, where she worked on Start-up Line and theEntrepreneur´s Guide. In 2001 she became Head of Unit of BusinessInformation, responsible for setting out the guidelines for the current on-lineBusiness Guide, www.verksamt.se, and the Start-up Day concept. As anexpert in the field she is a keynote speaker on women´s entrepreneurshipat various events in Sweden and abroad. Since 2008 she has blogged atwww.ambassadorer.se as the “Blogging Bureaucrat” the only employee at ,Tillväxtverket to do so. MONICA TOSETTO has been working at the ETF since 2010 as Finance and Procurement assistant. Before joining the ETF she worked in the European , Commission and also in the private sector for many years in the areas of financial and administrative support within small enterprises. She graduated in Linguistic and Cultural Mediation in Milan. By participating in the ETF Good Practice Conference Organising Committee, she has had the opportunity to learn more about entrepreneurship and enterprise skills, develop her knowledge of small enterprises and project management skills to further apply in future assignments within ETF . 26
  27. 27. PROJECT DOSSIERPHASE 1: ETF PEER REVIEW PROJECTWORKING DOCUMENTS FOR CONFERENCE CONSULTATION1. INTRODUCTIONWith increasing expectations on policymakers and practitioners to develop more cost-effective ways ofdeveloping human capital, good practice sharing is one option to reduce time, cost and effort in bringinginnovation and value to the enterprise world. Good practice developments, however, are constrained bytwo factors. Firstly, access to good practice is most often confined to closed networks or specific events(e.g. conferences, seminars). This means that training providers and businesses often rely on hearsay foraccess to more innovative developments in their field. Secondly, good practice is often subjectively definedi.e. training providers promote their work without any systematic review or evaluation. Borrowing on suchpractice therefore introduces risk as to appropriateness, costs and transferability. Given interest and valuein good practice exchange, effort to promote quality assurance in good practice is therefore necessary.This note provides an overview of a two-year ETF project (2012-2013) developed to bring forward goodpractice sharing in training between EU member countries and ETF partner countries, as well as betweenETF partner countries. The note, in particular, addresses the issues and outcomes of the project’s firstphase in 2012, as well as identifying questions to be considered in the project conference to be held inBrussels, 14-16 November 2012.2. AIM AND OBJECTIVEThe aim of the project is to explore how the good practice provisions of the EU Council Regulation whichgovern ETF activities can be systematically addressed to support its partner countries in developing morecost-effective ways to promote human capital development.More specifically, the objective of the project is, through the development of a good practice peer reviewmethod and tools, to improve confidence in good practice exchange between training providers in the areasof a) entrepreneurship promotion and b) skills for small businesses.3. THE PROJECTThe project centres on a number of education and training providers (good practitioners) from EU andETF partner countries whose knowledge and expertise are the primary source for reflection, critique anddevelopment of a good practice peer review methodology and supporting tools.I) THE POLICY AREASThree policy areas covered in the project were selected given their importance to competitiveness andemployment in all EU and ETF partner countries. All three areas feature in the EU’s 2020 strategy forgrowth.ƒƒ raining for young people’s start-ups (up to 30 years of age); tƒƒ raining/mentoring for women entrepreneurs; tƒƒ romoting skills for small businesses for international trade. p 27
  28. 28. II) THE GOOD PRACTITIONERSFor the project’s first phase, good practitioners were identified following a call for good practice publishedon ETF website, as well as dissemination of project information through social media and wider networks.Expressions of interest involved the completion of an application form which focused on the good practicebeing put forward for the project (see Annex 1).Good practices were sought from any organisation (public, private, not-profit) which designs and deliverseducation and training in the above three thematic areas. This included:ƒƒ usiness support organisations with a developed training profile (e.g. Chamber of Commerce, SME b agency);ƒƒ raining organisations which develop training for specific target groups young people or women t (employment service, vocational training centres, specialist NGOs);ƒƒ small businesses which have in-house training to promote knowledge, competences or skills.The twelve projects selected to participate Phase 1 of the project are listed at Annex 2. They represent thefollowing countries with an even breakdown between countries from the EU and ETF partner regions.PHASE 1 PARTICIPATING COUNTRIES EUROPEAN PARTNER UNION COUNTRIES Finland Armenia France Egypt Germany Jordan Italy Lebanon Sweden Serbia United Kingdom TajikistanA second call for good practice proposals for 2013 will be launched in November 2012.III) DURATION OF THE PROJECTThe project runs over a two-year period (2012-2013).The first phase of the project (2012) was dedicated to developing and road-testing a good practiceassessment methodology and support tools which were elaborated by ETF and the good practitioners. Thesecond year of the project (2013) will continue the road-testing process, borrowing on lessons learnt fromthe previous year, and applying improved peer review materials and procedures.IV) KEY DEVELOPMENTS IN PHASE 1Experts from each of the twelve good practitioner organisations participated in two workshops in Turin. Afirst workshop in May 2012 developed further detail on the good practice (see Annex 3) and road-testedpeer assessment tools and a peer assessment methodology. The outcomes of the workshops were asfollows: 28
  29. 29. ƒƒ ssessment dimensions defined as follows: a ƒƒ raining needs analysis t ƒƒ training design ƒƒ training delivery ƒƒ onitoring and evaluation m ƒƒ training improvements ƒƒ marketingƒƒ peer review record tools for individual peers and peer review committees (see Annex 4);ƒƒ five-step, Likert assessment method agreed backed up with the criteria or descriptors each of the five, a incremental levels (see Annex 5);ƒƒ n appreciation by the good practitioners of the opportunity for peer review and peer learning in the a process, as well as thematic networking opportunities.V) CONSULTATION AND DISSEMINATION: THE NOVEMBER 2012CONFERENCEAll twelve practitioners from Phase 1 of the project will participate in an ETF conference on 14-16November 2012. At the conference, the good practitioners will share experience from the project with awider group of education and training providers and policymakers. The objective of the conference is todetermine interest and value of the peer review process as well as to garner ideas and recommendationsfor Phase 2 of the project which begins in 2013 (see below). The conference will show-case the twelvegood practices and allow for strategic networking and exchange. More formal areas of the agenda willaddress the good practice methodology, peer review tools and wider good practice quality assuranceissues.At the November conference, five questions will be addressed:ƒƒ hat added value does peer review of good practice bring to a training provider? Wƒƒ hat aspects of the ETF peer assessment methodology could be improved? Wƒƒ ow can good practice inspire policy? Hƒƒ n completion of the 2012-2013 ETF project how could ETF peer review methodology be scaled up? Oƒƒ ould the ETF good practice methodology be extended to other ETF human capital areas? CVI) PHASE 2At the November conference ETF will launch a second call for good practice projects to participate in thesecond phase of the project which will run from January – November 2013. The call will also be publishedon ETF website, with details disseminated through social media as well as policy and practitioner networks.A list of all countries eligible to participate in Phase 2 of the project with ETF support is listed at Annex6. Given budgetary constraints only twelve good practitioners can be supported from ETF budget inPhase 2. However, a further six education and training providers which are able to meet their own projectparticipation costs may also join the project. Eligibility criteria to be defined following the November 2012conference will apply to all applicants.  29
  30. 30. 30
  31. 31. ANNEX 1PROJECT APPLICATION FORMThis annex contains the instructions and application forms used in the call for good practice. Intelligencegathered from the submissions was used to hep the ETF to identify the good prctitioners who participatedin the first phase of the project in 2012.BRINGING QUALITY TO GOOD PRACTICEPROMOTION: ENTREPRENEURSHIP ANDENTERPRISE SKILLSBACKGROUNDWith increasing expectations on policymakers and practitioners to develop more cost-effective ways ofdeveloping human capital, good practice sharing has been identified as one option to reduce time, cost andeffort in bringing innovation and value to the education and training system. Good practice developments,however, are constrained by two factors in particular. Firstly, access to good practice is often confinedto specific events (e.g. conferences, seminars) and closed networks with many education and trainingproviders, in particular, particularly on hearsay to enable access to more innovative developments in theirfield. Secondly, good practice for the most-part is subjectively defined i.e. training providers adept at self-marketing make particular efforts to publicise their activities without any systematic effort to assess itsviability for transferability to another environment.Through this project ETF addresses these two concerns by road-testing a peer review mechanism toimprove confidence in good practice sharing and to determine options for more open access to goodpractice.AIM AND OBJECTIVEThe aim of the project is to explore how the good practice provisions of ETF Council Regulation can bemore systematically addressed to support partner countries in developing more cost-effective ways ofpromoting human capital development.The objective of the project to develop and road test a methodology (and support tools) to improveconfidence and exchange between training providers in the areas of a) entrepreneurship promotion and b)small business skills.THE GOOD PRACTITIONERSThe project will involve 12 pre-identified practitioners operational in three policy themes (4 practitioners pertheme): 31
  32. 32. ƒƒ raining for young people’s start-ups (up to 30 years of age); tƒƒ raining/mentoring for women entrepreneurs; tƒƒ romoting skills for small enterprises embarking on international trade. pThe good practitioners will be any organisation which designs and delivers education and training in theabove three thematic areas. This could include:ƒƒ business support organisations with a developed training profile (e.g. Chamber of Commerce, SME agency;ƒƒ raining organisations which develop training for specific target groups young people or women t (employment service, vocational training centres, specialist NGOs);ƒƒ mall businesses themselves which have in-house training to promote knowledge, competences or s skills. This could include more innovative ways to promote human resources e.g. staff rotation, on-the-job mentoring, e-learning.The good practitioners will work as a team. They will develop and road-test a peer review method whichcould ultimately be carried forward for more strategic applications by ETF from 2013 onwards.ETF will pre-select the good practitioners on the basis of a number of criteria including results/impact ofpractice, transferability, duration of good practice and dissemination. Additional criteria for engaging thepractitioner into the project include readiness to share experience and ability to work effectively in English.THE WORKSHOPSAll good practitioners will be invited to a two-day workshop in Turin in May 2012 (dates to be determined)whose objective is to develop a peer review method and tools. The workshop will be facilitated byETF experts. After the workshop, the experts will continue to liaise with the ETF and fellow experts onimprovements and finalisation of a good practice tool kit. The tool kit will be completed by mid-July 2012. Afinal workshop will be called in September 2012.THE BRUSSELS MEETINGThe good practitioners will participate in a three-day meeting in Brussels (13-15 November 2012). Themeeting will comprise policymakers and practitioners from ETF’s 30 partner countries. The partner countryparticipants will be chosen on the basis of their work and interest in the three themes addressed inthe project: young people’s start-ups, female entrepreneurship and skills for international trade. Otherparticipants at the meeting include high-level representatives from the Brussels-based EU institutions andthe world of small business.The meeting will show-case the 12 good practices and allow for strategic networking and exchange. Moreformal areas of the agenda will address the good practice methodology, peer review tools and wider goodpractice quality assurance issues.Each practitioner will work with ETF on 13 November to rehearse the proceedings of the meeting andprepare a good practice market place stand. On 14 November, each practitioner will present their goodpractice in plenary session before joining the good practice market place. Through the market place,conference participants will have direct access to the good practitioners and their products. Finally, all fourpractitioners representing each of the three policy themes will host a thematic laboratory. Each laboratorywill allow participants to put more developed questions to the practitioners in relation to a) their goodpractice and b) the overall peer review method used for the thematic area. 32
  33. 33. CALL FOR GOOD PRACTICESETF is presently seeking nominations from good practitioners to participate in the project. Note that whileETF has a particular interest in policies which enable and promote good practice, this project focusesspecifically what follows policy: hands-on design and delivery of training.Four good practices will be selected for each of the three policy themes. For each of the themes, ETF isseeking to identify a) two good practices from EU member countries and b) two good practices from ETFpartner countries.Good practices should have a very clear and explicit human capital dimension i.e. education, training orother staff development feature (e.g. mentoring). Consequently, networking which may have an inherenthuman capital development line, would not be sufficient unless it forms part of a clearly defined humancapital development initiative.To assist ETF with the selection of the good practitioners, a form is attached to this note which interestedparties should complete and return to ETF by 23 March 2012.COSTSThe ETF will payƒƒ urin workshop: travel and costs for an expert (ETF project expert) from each good practitioner T organisation selected to participate in the project;ƒƒ russels meeting: for travel and costs for a) the ETF project experts and b) one companion expert from B each of the 12 good practitioner environments.The project does not involve professional fees.MORE INFORMATIONContact Denise Loughran at ETF: tel: +39 011 630 2231, Email: dll@etf.europa.eu 33
  34. 34. ETF GOOD PRACTICE FORMTo be considered for participation in the project, please submit this form completing all sections as fully aspossible. Any questions, including completed forms, should be addressed to Denise Loughran (email: dll@etf.europa.eu; tel: +39 011 630 2231).Deadline for submission of forms: 23 March 2012. TITLE Please provide full title of the training initiative CONTACT Name Organisation Address Email Tel: SUMMARY OF INITIATIVE AND BUDGET Please provide a concrete description of the training initiative, including how long it has been going on and approximate annual running costs OBJECTIVES A. B. C. 34
  35. 35. IMPACT, RESULTSPlease provide summary details of the impact of the training initiative and/or results to dateTARGET GROUPSWho are the primary target groups of the training (e.g. pupils/students, unemployed, war widows,immigrants, refugees, women, start-ups, growth enterprises)EVIDENCE OF DISSEMINATION AND REPLICATION OF THE INITIATIVEHow is information on the training initiative shared (website, newsletter, conferences, other)?SUCCESS FACTORS AND INNOVATIONProvide 3 success factors associated with the training initiative.A.B.C.What do you think is innovative about your training environment? 35
  36. 36. EVALUATIONHas the training initiative been independently evaluated? Please provide conclusions of evaluation (andwebsite access to the report, if available)?What factors point to or have been key to the continuity of training initiative?SHARING AND CO-DEVELOPMENTSWhat aspects of the training initiative are you prepared for share (e.g. curriculum, training materials,assessment tools; teacher/trainer experience)?CROSS-CULTURAL COOPERATION AND LANGUAGESWhat value does your organisation see in working with training providers from different countries andcultures?Will the experts proposed to join the project be able to work effectively in English? 36
  37. 37. ANNEX 2THE GOOD PRACTITIONERS (PHASE 1)Following the call for proposals 12 training providers were selected to participate in the project. Foreach of the three thematic areas (youth entrepreneurship, women’s entrepreneurship and skills for theinternationalisation of small businesses), two training providers from the ETF partner countries wereselected.ARMENIA EGYPTSMEDNC of Armenia Egyptian Business Women Association5 Mher Mkrtchyan Street 14 Syria st, Mohandseen0010 Yerevan CairoFINLAND FRANCEOmnia Rhone Alpes PionnieresInnoOmnia 17 rue ChavantKirkkokatu 16 A 69007 Lyon02070 EspooGERMANY ITALYGemeinnuetzige iq consult GmbH New International Business InstituteProject Enterprise Via Camperio 1Schiffbauergasse 7 20123 Milan14467 PotsdamJORDAN LEBANON Business Development Center INJAZ LebanonP Box 941865 .O Haber Building,1st floor, Horsh Tabet, Metn11194 Amman 707 5501 BeirutSERBIA SWEDENRegional Chamber of Commerce and Industry National Agency for Regional and EconomicValjevo DevelopmentKaradjordjeva 64 Box 404414000 Valjevo 10261 StockholmTAJIKISTAN UNITED KINGDOMMLO “IMON INTERNATIONAL, LLC ” Venture Simulations Ltd157 street K.Khujandi , South Newlands, Selby Road, RiccallKhujand, Tajikistan YO19 6QR York 37
  38. 38. 38
  39. 39. ANNEX 3THE WORKSHOP QUESTIONNAIRETo encourage the good practitioners to reflect particularly on the curriculum or course content, as wellas the teaching and learning materials, all of them were provided with a questionnaire which built on theinitial intelligence gathered trhough the application forms. This information provided a spring-board for moredeveloped discussions in the two workshops as inputs to the good practice peer review tools.WORKSHOP 1 QUESTIONNAIREThis questionnaire has been sent to all 12 good practitioners selected to join the ETF good practice project.As the nominated expert for your project to participate in the workshop, we would be grateful if you couldcomplete this questionnaire in hand-writing.The objective of the information provided through the questionnaire is to assist ETF in drawing up theagenda for 8-9 May; and to identify issues which require more specific attention in the agenda. Bycompleting the questionnaire, it will also be useful for the expert to prepare for the workshop. Thisinformation will not be distributed to anyone outside the ETF team.The questionnaire follows a typical training cycle around which the workshop is designed (agenda tofollow). Some questions you will find easier to answer than others. Should you not be able to complete anyof the questions for whatever reason, do not worry. However, please try to complete as fully as possible.This will help both you and the team at ETF to prepare better for the workshop.Note that when the questionnaire refers to training this should be interpreted in its widest sense as anystaff development measure whose objective is to improve employability, entrepreneurial capacity orperformance within an existing job.Please take time to read the questionnaire (all sections) before sitting down to complete it. It is purposelysimple to allow for a quick response from those who work in the training initiative which featured in earlierexpression of interest submitted to the ETF teamWe would be very pleased to have your questionnaire completed by hand and returned to Denise Loughran(fax: +39 011 630 22 00; pdf file: dll@etf.europa.eu) by noon 3 May 2012. 39
  40. 40. GENERAL INFORMATIONMy name isMy organisation is calledI am from (the country where you provide training services predominantly)The title of the training project(s) I will share in the workshop is:My position/role in the training project is:The thing I like most about the training project :-)The thing I like least about the training project :-(TRAINING NEEDS ANALYSISFor my training project, the steps I took to better understand the training needs of my trainees were asfollows:1.2.3.4.5.I did not undertake a training needs assessment 40
  41. 41. THE TRAINING PROJECTThe name of my training project is:The primary clients of my training project are:1.2.Secondary clients include:3.4.I did not have any specific client groupsThese are the learning outcomes for participants who follow my training project (i.e. what they will knowor what they will be able to do):1.2.3.4.5.6.There are no learning outcomes specifically designed for the project 41
  42. 42. THE TRAINING PROJECTI use the following training methods in my project (tick those you use and provide a brief description).†† Lectures/presentations only†† Lecture/presentations followed by questions & discussions†† Skills training with direct instruction by an expert in the field†† On-the-job training (with general supervision as opposed to instruction)†† Role play, simulation†† Structured mentoring (as opposed to general supervisory support)†† Self learning/homework/assignments†† Case study†† Training games†† Group exercises (e.g. focus groups, activity based group work)†† Distance learning 42
  43. 43. †† Engaging guest speakers or role models†† Social networking†† Other training methods (please provide details)I USE THE FOLLOWING MATERIALS IN MY TRAINING COURSEPlease indicate which materials/examples you would like to share into the workshop†† Handouts involving exercises Share? †† Yes †† No†† Audiovisual materials Share? †† Yes †† No†† Reading materials Share? †† Yes †† No†† Powerpoints presentations, transparent overheads Share? †† Yes †† No†† Blackboards or Smartboards Share? †† Yes †† No†† Personal computers, software Share? †† Yes †† No†† Social media (e.g. facebook, twitter) Share? †† Yes †† No†† Other, please specify Share? †† Yes †† NoI undertake†† An assessment of trainees before they join the training project (entry)†† Regular assessment of the trainees during the training project†† An assessment of trainees at the end of the training project (exit)†† No entry or exit assessment†† Follow-up tracking of traineesPlease indicate if you are prepared to share examples of your assessment tools at the workshop.†† Yes†† No 43
  44. 44. My project involvesTick all boxes which apply to your training project†† The trainer alone†† A number of trainers (this could include assistants)†† Experts (e.g. bank official, entrepreneur etc.) engaged for all or some of the project†† Training at the premises of the training provider†† Training on site at the premises of the trainee†† Training at the premises of business support organisation or training provider†† Mentoring (face-to-face including telephone, email support)†† Distance training (no contact with the trainee).†† Distance training with some contact (telephone, email, video-conferencing) with trainees†† Distance training accompanied by structured face-to-face sessions with traineesMy project includes†† Evaluation or structured feedback by those who follow the project†† Self-evaluation of trainers (e.g. how I could have done better?)†† Evaluation by independent experts with knowledge in the field†† Other evaluation activities (please specify)Please indicate if you are prepared to share examples of your evaluation tools at the workshop.†† Yes†† NoI use the following means to publicise my training project†† Website†† Newspapers, press, television, radio†† Social media†† Conferences†† Networks†† Professional publications (covering my training activity and results) 44
  45. 45. The last time I made improvements to my training project was†† Never†† In the last year†† More than a year ago†† Other, please specify.What prompted me to improve my training project was†† Feedback from my trainees or clients†† Ideas I got from my colleagues, networks or others working in my field†† New policies or regulations which affect my sector†† Competition from other training providers†† Something I read in the press or publication†† Something I read on the internet†† Ideas I got from my use of social media†† Inspiration I got from a conference, seminar, workshop†† Coaching or professional advisory/consultancy services†† Other, please specify. 45
  46. 46. I use the following social media for professional purposes†† Facebook†† Twitter†† MySpace†† Ning†† LinkedIN†† Google Plus/Profiles†† Other (please specify)†† I do not use social media for professional purposesWould you be prepared to use social media in this project? Please tick one box only. Yes†† Yes†† No†† MaybeThank you for completing this questionnaire. By going through the issues in the questionnaire it mayalready have prompted reflections, questions or new ideas about the training that you design and deliver.This is what lies behind the project we will be co-working together, kicking off on 7-8 May. We look forwardto working with you.ETF Enterprising People. 46
  47. 47. ANNEX 4PEER REVIEW ASSESSMENT DIMENSIONS &DESCRIPTORSThe good practitioners and ETF experts elaborated a number of tools for peer reviewing good practice thatwere then road tested by the good practitioners themselves and improved. A number of training levels ordimensions were defined covering a typical training cycle. Additionally, an activity ladder for each of thelevels using a scale of 1 to 5) (descriptors) was drawn up. These allowed for an assessment of how welldeveloped each level of the traning was in the training project under peer review. 47
  48. 48. TRAINING LEVEL: TRAINING NEEDS ANALYSIS ƒƒ Evidence of proxy-TNA process: data/analysis borrowed from other training environments with risk that training design is less relevant to local 1 market ƒƒ TNA tools available but evidence of TNA is confined to ad hoc or one-off data/intelligence gathering 2 ƒƒ TNA is undertaken by training provider but is driven by actors external to the training environment (e.g. donors) ƒƒ Evidence of non-structured links between training provider and world of enterprise specifically addressing TNA ƒƒ At least one TNA tool (e.g. survey, focus group) exploited for purposes of training design and delivery 3 ƒƒ At least one example that TNA tools and analysis for project under review are sensitive to specific target groups (e.g. women, youth, special needs, minorities) ƒƒ TNA reflects scale of training provision in terms of numbers involved in training and geographical spread ƒƒ TNA is core feature of training provider’s business or strategic organisation plan and includes a dedicated staff member responsible for TNA 448 ƒƒ At least one example shared which convinces peer reviewers of innovation in the TNA process ƒƒ An example of a signed agreement between training provider with industry or sector-specific association on TNA developments ƒƒ TNA includes analysis of sector trends (trade, turnover, employment, skills) using primary (e.g. TNA survey) and secondary data (e.g. sector export study). ƒƒ Evidence that TNA intelligence from the project has been provided by training provider for wider policy debate e.g. sector-specific, government 5 policies (education, training, employment, enterprise, economic development) ƒƒ At least one example shared which convinces peer reviewers of innovative use of technology for TNA process (e-surveys). ƒƒ TNA findings are compiled on a dedicated TNA-knowledge management system. †† Weak †† Very good Final result †† Satisfactory Comments †† Excellent †† Good

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