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Vinco real value through v ws-teigland


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My presentation at Nokia Headquarters in Finland at the VINCO seminar on Business and Monetization in Virtual Worlds,

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Vinco real value through v ws-teigland

  1. 1. Leveraging Virtual Worlds for Real World Results Dr. Robin Teigland, aka Karinda Rhode in SL Stockholm School of Economics September 2010
  2. 2. History tends to repeat itself…. Innovation, financial crisis, industrial revolution, … Steam engine Internal combustion engine Microelectronics Late 18 th C Late 19 th C Late 20 th C Schön 2008 Third industrial revolution?
  3. 3. eZ 230+ Partners 30,000+ Community members 5,000+ Customers in 130 countries <ul><li>#1 open source content management software </li></ul><ul><li>Customers include UN, Vogue, Hitachi, 3M, MIT </li></ul><ul><li>75 employees in 9 countries (US, Europe & Asia) </li></ul>
  4. 4. eZ provides platforms for value creation across firm boundaries
  5. 5. Building skills in virtual environments <ul><li>My CV </li></ul><ul><li>Leading a virtual team of 30 individuals from across the globe </li></ul><ul><li>Creating and successfully executing strategies under pressure </li></ul><ul><li>Managing cross-cultural conflict without face-to-face communication </li></ul>Teigland 2009
  6. 6. Here comes the Immersive Internet O’Driscoll 2009
  7. 7. Moving out of the Gartner hype cycle trough? Virtual worlds today?
  8. 8. “ Clearly if social activity migrates to synthetic worlds, economic activity will go there as well.” Castranova <ul><li>USD 3 bln in virtual goods sales in 2009, to grow to USD 12 bln in 2012 </li></ul><ul><li>Swedish government granted b ank license to Mind Bank in 2009 </li></ul><ul><li>USD 330,000 for virtual space station in 2010 </li></ul>
  9. 9. Learning in VWs Learning virtual teaming skills through experience Mahaley & Teigland 2010
  10. 10. The last generation to “attend” college?
  11. 11. Co-creation and user innovation in VWs Teigland et al 2010, Helms et al 2010 Co-creating a service with users from across the globe
  12. 12. Enhancing knowledge creation through VWs Nonaka & Toyama 2003, Teigland et al 2010 Immersion Avatar design Multi-modal communication Interactivity & Archiving
  13. 13. Emergent organizing in VWs Collaborating with like-minded individuals to pursue a vision Teigland 2010
  14. 14. The rise of Avapreneurs and Born Virtuals? <ul><li>Leveraging global reach </li></ul><ul><ul><li>Microemployees and pro-ams </li></ul></ul><ul><ul><li>Markets and market knowledge </li></ul></ul><ul><li>Challenging multinational corporations’ traditional resource advantage? </li></ul> Teigland 2010 “ Avapreneur” = Avatar + entrepreneur
  15. 15. Which professions and industries will not be revolutionized?
  16. 16. From the mobility of goods to the mobility of financial capital to … ...the “mobility” of labor? Teigland 2009
  17. 17. Interested in learning about entrepreneurship and innovation through Virtual Worlds?
  18. 18. NVWN – Nordic VW Network <ul><li>Project Team of 9 Partners </li></ul><ul><ul><li>Interdisciplinary: Communication, Design, Economic Geography, Entrepreneurship, Information Technology, Innovation, Strategy </li></ul></ul><ul><ul><li>International: Denmark, Finland, Iceland, Norway, Sweden, USA </li></ul></ul><ul><ul><li>Interorganizational: Academia, Industry, Public Sector </li></ul></ul><ul><li>Timing: March 2010 to February 2012 </li></ul><ul><li>Total budget approx. USD 1 mln </li></ul><ul><ul><li>Nordic Innovation Center: USD 450,000 </li></ul></ul><ul><ul><li>Co-financing by partners: USD 450,000 </li></ul></ul>
  19. 19. Thanks and see you in world! Karinda Rhode aka Robin Teigland [email_address] Photo: Lindholm, Metro