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Teigland wprf 2010


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Slides from my 15 min presentation during the World Public Relations Forum 2010,

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Teigland wprf 2010

  1. 1. The Third Industrial Revolution: <br />Creating value across the firm’s boundaries<br />Dr. Robin Teigland, aka<br />Karinda Rhode in SL<br />Associate Professor<br />Stockholm School of Economics<br /><br /><br />Photo: Lundholm, Metro <br />June 2010<br /><br />
  2. 2. ”No one knows everything, <br />everyone knows something, <br />all knowledge resides in humanity.”<br />networks<br />Adapted from Lévy 1997<br />
  3. 3. The wisdom of the crowd<br />Closed<br />Expensive<br />Complex<br />Accurate<br />Open<br />Inexpensive<br />Simple<br />Close enough<br />Accurate<br />Hinton 2007<br />
  4. 4. History tends to repeat itself….Innovation, financial crisis, industrial revolution, … <br />Microelectronics<br />Internal combustion engine<br />Steam engine<br />Third <br />industrial <br />revolution?<br />Late 18th C<br />Late 19th C<br />Late 20th C<br />Schön 2008<br />
  5. 5. A new workforce is appearing…<br />“Digital Immigrants”<br />“Digital Natives”<br />Company loyalty<br />Work ≠ Personal<br />Learning=Behind the desk<br />Professional loyalty<br />Work = Personal<br />Learning=Fun and games<br />Prensky 2001, Beck and Wade 2004, Mahaley 2008 <br />
  6. 6. ..using social media to learn, solve problems, and develop new ideas<br />Adapted from<br />
  7. 7. Where are the sources of sustainableorganizationsuccess?<br />#1<br />Brand & <br />Reputation<br />Innovation<br />FIRM<br />Networks of <br />relationships<br />Kaye 1993<br />
  8. 8. Where are the sources of sustainableorganizationsuccess?<br />#1<br />Brand & <br />Reputation<br />Innovation<br />FIRM<br />Networks of <br />relationships<br />
  9. 9. Threadless:What came first – the community or the company?<br />
  10. 10. Ez Ecosystem<br />eZ<br />30,000+<br />Community<br />members<br />5,000+<br />Customers in 130 countries<br />230+<br />Partners<br /><ul><li>#1 open source content management software
  11. 11. Customers include UN, Vogue, Hitachi, 3M, MIT
  12. 12. 75 employees in 9 countries (US, Europe & Asia)</li></li></ul><li>eZ facilitates platforms for conversation throughout its ecosystem<br />
  13. 13. Increasing pressure on “traditional” organizations<br />Hierarchy <br />Heterarchy/<br />Network organization <br />Teigland 2003<br />
  14. 14. What does this figure symbolize?<br />Can you draw a new figure?<br />
  15. 15. What does this figure symbolize?<br />Why management, and not leadership?<br />Why communication, and not conversations?<br />And where is innovation?<br />
  16. 16. "...when the rate of change outside an organization is greater than the rate of change inside, the end is near...." <br />Jack Welch…<br />
  17. 17. Ifyou love knowledge, set it free…<br />Thanks and <br />see you in world!<br />Karinda Rhode<br />aka Robin Teigland<br /><br /><br /><br />Photo: Lindholm, Metro<br />
  18. 18. Interested in learning more about Virtual Worlds?<br />