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Teigland BrainGain Reglab 2010


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My presentation from the Reglab 2010 ThinkTank Workshop in Stockholm in November 2010,

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Teigland BrainGain Reglab 2010

  1. 1. Shift happens--------- Dissolving boundaries for creative collaboration<br />Dr. Robin Teigland, akaKarinda Rhode in SLStockholm School of<br />December 2010<br /><br />
  2. 2. "...when the rate of change outside an organization is greater than the change inside, the end is near...." <br />Jack Welch…<br />
  3. 3. Did You Know? Shift Happens<br /><br />How are these trends impacting you and the organizations in your region?<br />
  4. 4. ”No one knows everything, <br />everyone knows something, <br />all knowledge resides in humanity.”<br />networks<br />Six degrees of separation<br />- Milgram, 1967<br />Adapted from Lévy1997<br />
  5. 5. Two individuals with the same number of contacts…<br />A<br />B<br />
  6. 6. …but with very different access to resources<br />B<br />A<br />
  7. 7. Network dynamics impact creativity and innovation<br />A<br />B<br />Poor <br />creativity and <br />innovative <br />performance<br />High<br />creativity and <br />innovative <br />performance<br />Teigland 2003<br />
  8. 8. The wisdom of the crowd<br />Closed<br />Expensive<br />Complex<br />Accurate<br />Open<br />Inexpensive<br />Simple<br />Close enough<br />Accurate<br />Hinton 2007<br />
  9. 9. History tends to repeat itself….Innovation, financial crisis, industrial revolution, … <br />Microelectronics<br />Internal combustion engine<br />Steam engine<br />Third <br />industrial <br />revolution?<br />Late 18th C<br />Late 19th C<br />Late 20th C<br />Schön 2008<br />
  10. 10. Breaking free from “industrial chains”?<br /><ul><li>Work and private life are separate
  11. 11. Work should be serious
  12. 12. Roles and responsibilities are appointed
  13. 13. Learning occurs behind the desk
  14. 14. Value is created by firm’s employees
  15. 15. Firms are primary source of value creation
  16. 16. Competition is a zero-sum game
  17. 17. Etc…..</li></li></ul><li>Where are the sources of sustainablecompetitiveadvantage?<br />#1<br />Brand & <br />Reputation<br />Innovation<br />FIRM<br />Networks of <br />relationships<br />Kay 1993<br />
  18. 18. Where are the sources of sustainablecompetitiveadvantage?<br />#1<br />Brand & <br />Reputation<br />Innovation<br />FIRM<br />Networks of <br />relationships<br />
  19. 19. The social web enables value creation through local and global networks<br />Adapted from<br />
  20. 20. Creating value through external conversations<br />
  21. 21. Developing solutions together with the public<br /> in Austin, Texas<br />
  22. 22. Access to a global workforce 24x7<br />Average wage approx. USD 1.40 / hour<br /><br />
  23. 23. Finding solutions and solving unsolved problems<br />A shift from being <br />problem solvers to solution finders <br />
  24. 24. Exploitation<br />Improving existing value creation activities<br />Exploration<br />Developing new value creation activities<br />Adapted from March 1991<br />
  25. 25. Enckel 2010<br />
  26. 26. What came first – the community or the company?<br /><br />
  27. 27. Skien, Norway<br />eZ Ecosystem<br />eZ<br />37,000+<br />Community<br />members<br />5,000+<br />Customers in 130 countries<br />230+<br />Partners<br /><ul><li>Open source content management software
  28. 28. Customers include Financial Times, Wall Street Journal, UN, Vogue, Hitachi, 3M, MIT
  29. 29. 70 employees in 9 countries (US, Europe & Asia)</li></li></ul><li>eZ Philosophy<br />Connecting people who share a passion for something they do <br />so that they can collaborate, share ideas, learn, and create knowledge <br />
  30. 30. The backbone of eZ Systems is social media - throughout the value chain<br />
  31. 31. Innovation in the eZ ecosystem<br />
  32. 32. Some things do not change….<br />Interaction Relationships <br />Relationships Trust <br />Trust Exchange<br />Exchange Innovation <br />Innovation Awareness<br />
  33. 33. "E-connection is processed in the brain like an in-person connection."<br /><br />
  34. 34. Here comes the Immersive Internet<br />O’Driscoll 2009<br />
  35. 35. How many usually think of virtual worlds…<br />Teigland 2010<br />
  36. 36. Building skills in virtual environments<br />My CV<br /><ul><li>Leading a virtual team of 30 individuals from across the globe
  37. 37. Creating and successfully executing strategies under pressure
  38. 38. Managing cross-cultural conflict without face-to-face communication</li></ul>Teigland 2010<br />
  39. 39.<br />Ballers City<br /><br /><br />Sporting activities in Second Life<br />
  40. 40. But what else can they be?<br /><ul><li>Ability to modify/create content</li></ul><br />
  41. 41. The last generation to “attend” college?<br />Linnaeus University<br /><br />
  42. 42. Tomorrow’s education?<br />Improving virtual teaming cross-cultural skills<br />Designed by Duke CE and SSE inworld<br />Task: To build a bridge in your virtual team<br />On YouTube:<br />
  43. 43. The University of Texas goes inworld<br /><br />
  44. 44. “Clearly if social activity migrates to synthetic worlds, economic activity will go there as well.”Castranova, 2006<br /><ul><li>US $3 bln in virtual good sales in 2009 to grow to US $12 bln in 2012
  45. 45. US $222,000 raised at American Cancer Society Relay in Second Life
  46. 46. Swedish government granted bank license to Mind Bank in 2009</li></ul><br />
  47. 47. USD 635,000 for an asteroid!<br />USD 500,000 profit in 5 years<br />-Jon “Neverdie” Jacobs<br /><br />
  48. 48. The rise of Avapreneurs (avatar+entrepreneur)?<br /><ul><li>Global markets
  49. 49. Micropayments
  50. 50. Microemployees</li></ul>Teigland 2010<br />
  51. 51. Finding and recruiting talent globally<br /><ul><li> job fair
  52. 52. Benelux job fair
  53. 53. IBM island
  54. 54. Entrepreneurs
  55. 55. Microemployees</li></li></ul><li>Innovation and co-creation with global users<br />Integrating the users in the development process<br />Teigland et al. 2010<br />On YouTube:<br />
  56. 56. Increasing pace of VW development!<br />For smart phones and tablet PCs<br />"Create Once, Experience Everywhere”<br />Expanding uses<br />VWs on a stick<br />Browser-based VWs<br />Focus on seamlessness<br />40<br /><br /><br />
  57. 57.
  58. 58. Which professions and industrieswill not be revolutionized?<br />
  59. 59. “As soon as the Facebook generation wakes up and embraces virtual reality, we are going to see a giant wave of virtual world millionaires”<br />-Jon “Neverdie” Jacobs<br />
  60. 60. Oulu, Finland<br />Bringing in the user<br />“Quadruple Helix” ‐ a unique opportunity for co‐creation of new innovations<br />Focus on 3D<br />Intel and Nokia in collaborative research lab to focus on graphical 3D technology to create immersive mobile interfaces<br />Pervasive computing infrastructure<br />Easy access <br />
  61. 61. Free internet anywhere, anytime!<br /><ul><li>72 300 EUR 2010 expense
  62. 62. 0.008% city’s budget
  63. 63. 0.52 EUR/citizen/year
  64. 64. 0.04 EUR/citizen/month
  65. 65. Used by >20 000 / month</li></ul><br />
  66. 66. Arrange competitions to create awareness<br /><br />
  67. 67. Work with students to develop new solutions<br /><br />
  68. 68. Encourage social media use through training and “walking the talk”<br />MFG: Development agency for Media, Film and IT in Baden-Württemberg, Germany<br />
  69. 69. From the mobility of goods to the mobility of financial capital to … <br />...the “mobility” of labor?<br />
  70. 70. If you love knowledge, set it free…<br />Karinda Rhode<br />aka Robin Teigland<br /><br /><br /><br /><br />RobinTeigland<br />Photo: Lindholm, Metro<br />Photo: Nordenskiöld<br />Photo: Lindqvist<br />