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Robin Teigland
Robin Teigland

A brief presentation on the economic forces affecting Virtual Worlds by the KTH/SSE media management students in my strategy class.

Business
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Virtual World Industry, PESTEL Model Analysis - Focused on Economic Element Group3, January 2009 Yi Xiong [email_address] Qifeng Pan [email_address] Muhammad Faraz Khan [email_address] Jae Won Jung [email_address]
Outline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Virtual World Industry ,[object Object],[object Object],[object Object],[object Object],1 2 3
Industry Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.virtualworldsreview.com/ , Source: Christian & Sean 2008
The First Age The Second Age The Third Age The Fourth Age ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Christian & Sean 2008 Industry Overview The Fifth Age ,[object Object],[object Object],[object Object],[object Object]
Industry Overview Virtual World Venture Activities, July 2007 to July 2008 Over one billion dollars were spent by the venture community on startups directly within or supporting virtual worlds between August 2007 and August 2008
Virtual World Industry ,[object Object],[object Object],[object Object],[object Object],1 2 3
PESTEL Model Analysis Johnson & Scholes 1997 Politics and government Environment Technology Legal structure Social and Demographic structure International/ national economy Industry environment
[object Object],PESTEL Model Analysis Source: World Bank, Global Economic Prospects 2009 From World Bank indicate: The real GDP will go down to 0.9 in 2009 and 3.0 in 2010
[object Object],PESTEL Model Analysis Source: World Bank, Global Economic Prospects 2009 GDP went down from Q3 and Q4, 2008 in developed countries
[object Object],PESTEL Model Analysis Source: World Bank, Global Economic Prospects 2009 Beside the economic depression, slow population growth is another reason for the weaker GDP
[object Object],PESTEL Model Analysis Source: World Bank, Global Economic Prospects 2009 First decline occur since 1982
PESTEL Model Analysis Source: World Bank, Global Economic Prospects 2009
PESTEL Model Analysis Source: World Bank, Global Economic Prospects 2009
Virtual World Industry ,[object Object],[object Object],[object Object],[object Object],1 2 3
Future Trend Strategy Analytics has released a report claiming that by 2017, there will be nearly ONE BILLION virtual world registrants, with 22% of global broadband users having signed up for one or more virtual worlds Source: The Virtual Economic Forum
[object Object],[object Object],[object Object],[object Object],Future Trend Source: Christian & Sean 2008, http://knowledge.emory.edu/article.cfm?articleid=1167

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SSE VW Pestel Group3

  • 1. Virtual World Industry, PESTEL Model Analysis - Focused on Economic Element Group3, January 2009 Yi Xiong [email_address] Qifeng Pan [email_address] Muhammad Faraz Khan [email_address] Jae Won Jung [email_address]
  • 2.
  • 3.
  • 4.
  • 5.
  • 6. Industry Overview Virtual World Venture Activities, July 2007 to July 2008 Over one billion dollars were spent by the venture community on startups directly within or supporting virtual worlds between August 2007 and August 2008
  • 7.
  • 8. PESTEL Model Analysis Johnson & Scholes 1997 Politics and government Environment Technology Legal structure Social and Demographic structure International/ national economy Industry environment
  • 9.
  • 10.
  • 11.
  • 12.
  • 13. PESTEL Model Analysis Source: World Bank, Global Economic Prospects 2009
  • 14. PESTEL Model Analysis Source: World Bank, Global Economic Prospects 2009
  • 15.
  • 16. Future Trend Strategy Analytics has released a report claiming that by 2017, there will be nearly ONE BILLION virtual world registrants, with 22% of global broadband users having signed up for one or more virtual worlds Source: The Virtual Economic Forum
  • 17.