Sse & Swedish Tax Agency In Second Life Nov12 07

2,323 views

Published on

An overview of a lecture at the Stockholm School of Economics with the Swedish Tax Agency in Second Life. The lecture is part of the Media Psychology course in which the MSc students will conduct an assignment for the Swedish Tax Agency in Second Life.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
2,323
On SlideShare
0
From Embeds
0
Number of Embeds
27
Actions
Shares
0
Downloads
31
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Sse & Swedish Tax Agency In Second Life Nov12 07

  1. 1. A Lecture at the Stockholm School of Economics with the Swedish Tax Agency A Focus on Second Life November 12, 2007
  2. 2. Purpose <ul><li>This document presents the first lecture at the Stockholm School of Economics (SSE) and at the Swedish Tax Agency in which Second Life was used. The lecture took place on November 12, 2007. </li></ul><ul><li>The lecture was part of the Media Psychology course for MSc students taught by Professor Richard Wahlund, with the assistance of Associate Professor Robin Teigland and Carl Palsson of the Swedish Tax Agency for this lecture. </li></ul><ul><li>The purpose of the lecture was two-fold: </li></ul><ul><ul><li>To introduce Second Life as a communication medium </li></ul></ul><ul><ul><ul><li>The lecture was held in Second Life on SSE’s island, SSE MBA. </li></ul></ul></ul><ul><ul><ul><li>The Swedish Tax Agency representatives were in their office in Stockholm. </li></ul></ul></ul><ul><ul><ul><li>The MSc students and professors were in their classroom across town in Stockholm. </li></ul></ul></ul><ul><ul><li>To present the Swedish Tax Agency in preparation for an assignment </li></ul></ul><ul><ul><ul><li>Compliance Strategist Anders Stridh presented an overview of the Swedish Tax Agency that included the organization’s goals, vision, values, and understanding of taxpayers’ confidence and attitudes. </li></ul></ul></ul><ul><ul><ul><li>Anna Scocco and Linda Malmqvist from the Swedish Tax Agency’s Development Group presented an assignment in which the MSc students are to develop a communication plan for the Swedish Tax Agency in Second Life. </li></ul></ul></ul>
  3. 3. Contents <ul><li>Description of the Media Psychology Course </li></ul><ul><li>Presentations for the Lecture </li></ul><ul><ul><li>Overview of Lecture </li></ul></ul><ul><ul><li>Presentation of the Swedish Tax Agency </li></ul></ul><ul><ul><li>Presentation of the Assignment for Media Psychology </li></ul></ul><ul><li>Some Snapshots from the Lecture </li></ul>
  4. 4. Description of the Media Psychology Course <ul><li>This course focuses on three aspects of communications : </li></ul><ul><ul><li>The psychological aspects of communications, i.e., what makes it effective or counterproductive </li></ul></ul><ul><ul><li>The role of the medium in the communication process </li></ul></ul><ul><ul><li>The development of a business or communication plan based on new – perhaps creative – media or media products </li></ul></ul><ul><li>The aim of the course is that the students shall gain knowledge about, reach an understanding of, and develop insights into </li></ul><ul><ul><li>The practical use of the role of media psychological aspects and the role of the medium itself in the communication process </li></ul></ul><ul><ul><li>Scientific methods for studying the role of the medium in the communication process and for media development </li></ul></ul><ul><ul><li>How to develop new businesses or communication campaigns based on new and primarily creative or interactive media or media products </li></ul></ul>Click here for a Course description
  5. 5. Contents <ul><li>Description of the Media Psychology Course </li></ul><ul><li>Presentations for the Lecture </li></ul><ul><ul><li>Overview of Lecture </li></ul></ul><ul><ul><li>Presentation of the Swedish Tax Agency </li></ul></ul><ul><ul><li>Presentation of the Assignment for Media Psychology </li></ul></ul><ul><li>Some Snapshots from the Lecture </li></ul>
  6. 6. Today’s discussion <ul><li>9:15 – 10:00 Setup and code of conduct for presentations in Second Life </li></ul><ul><li>10:00 – 10:10 Presentation of the Swedish Tax Agency’s avatars </li></ul><ul><li>10:10 – 10:30 Break </li></ul><ul><li>10:30 – 11:20 What is the Swedish Tax Agency? </li></ul><ul><li>11:20 – 11:30 Break </li></ul><ul><li>11:30 – 12:00 Presentation of Assignment </li></ul>
  7. 7. Contents <ul><li>Description of the Media Psychology Course </li></ul><ul><li>Presentations for the Lecture </li></ul><ul><ul><li>Overview of Lecture </li></ul></ul><ul><ul><li>Presentation of the Swedish Tax Agency </li></ul></ul><ul><ul><li>Presentation of the Assignment for Media Psychology </li></ul></ul><ul><li>Some Snapshots from the Lecture </li></ul>
  8. 36. Contents <ul><li>Description of the Media Psychology Course </li></ul><ul><li>Presentations for the Lecture </li></ul><ul><ul><li>Overview of Lecture </li></ul></ul><ul><ul><li>Presentation of the Swedish Tax Agency </li></ul></ul><ul><ul><li>Presentation of the Assignment for Media Psychology </li></ul></ul><ul><li>Some Snapshots from the Lecture </li></ul>
  9. 44. Click here for more information on the assignment
  10. 45. Contents <ul><li>Description of the Media Psychology Course </li></ul><ul><li>Presentations for the Lecture </li></ul><ul><ul><li>Overview of Lecture </li></ul></ul><ul><ul><li>Presentation of the Swedish Tax Agency </li></ul></ul><ul><ul><li>Presentation of the Assignment for Media Psychology </li></ul></ul><ul><li>Some Snapshots from the Lecture </li></ul>
  11. 46. Setting up the lecture Students shared avatars so there were 1-2 students per avatar
  12. 47. Presentation of the Swedish Tax Agency
  13. 48. Swedish Tax Agency and SSE participants Karinda Rhode, alias Robin Teigland Lima Lungu, alias Linda Malmqvist Carl Palsson alias Coca Cooljoke Anders Stridh alias Gonzo Takaki Anna Scocco alias Ansco Maximus
  14. 49. Anders Stridh and Anna Scocco presenting the Swedish Tax Agency in their office
  15. 50. Students in the SSE classroom
  16. 51. For more information <ul><li>The Media Psychology Course and the Stockholm School of Economics </li></ul><ul><ul><li>Professor Richard Wahlund, [email_address] </li></ul></ul><ul><ul><li>www.hhs.se </li></ul></ul><ul><li>The Swedish Tax Agency and the Assignment </li></ul><ul><ul><li>Anders Stridh, [email_address] </li></ul></ul><ul><ul><li>Linda Malmqvist, [email_address] </li></ul></ul><ul><ul><li>Anna Scocco, [email_address] </li></ul></ul><ul><ul><li>www.skatteverket.se </li></ul></ul><ul><li>SSE in Second Life </li></ul><ul><ul><li>Associate Professor Robin Teigland, [email_address] </li></ul></ul><ul><ul><li>www.knowledgenetworking.org </li></ul></ul><ul><li>Information on Second Life and virtual worlds </li></ul><ul><ul><li>http://www.slideshare.net/eteigland/second-life-virtual-worlds-kbm-teigland </li></ul></ul>

×