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New Ways of Working -

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My lecture for Marleen Huysman's class on "New Ways of Working" at VU Amsterdam in Nov 2011. More info on virtual worlds at www.nordicworlds.net.

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New Ways of Working -

  1. 1. New Ways of Working ----- Virtual Worlds RobinTeiglandKarinda Rhode in SLStockholm School of Economicswww.robinteigland.comnordicworlds.net
  2. 2. Today’s schedule Time Event 9:00 - 9:15 Welcome 9:15 - 10:00 Tour of SSE Island and Redgrave10:00 - 10:15 Break10:15 - 11:00 Presentation and Discussion
  3. 3.  International, multidisciplinary team − Denmark, Finland, Iceland, Norway, Sweden, USA − Academia, Industry, Public Sector Objectives − To explore how entrepreneurs and SMEs can use VWs to improve competitiveness − To create a Virtual Center for VW Entrepreneurship & Innovation March 2010 to February 2012 www.nordicworlds.net
  4. 4. In NordicExpats Region Strong Nordic Activity
  5. 5. Today’s schedule Time Event 9:00 - 9:15 Welcome 9:15 - 10:00 Tour of SSE Island and Redgrave10:00 - 10:15 Break10:15 - 11:00 Presentation and Discussion
  6. 6. Today’s schedule Time Event 9:00 - 9:15 Welcome 9:15 - 10:00 Tour of SSE Island and Redgrave Click on… • Search -> • Places -> • Redgrave HD Skins -> • Teleport -> http://slurl.com/secondlife/REDGRAVE%20Ski ns%20Fashion/96/207/2110:00 - 10:15 Break10:15 - 11:00 Presentation and Discussion
  7. 7. Today’s schedule Time Event 9:00 - 9:15 Welcome 9:15 - 10:00 Tour of SSE Island and Redgrave10:00 - 10:15 Break10:15 - 11:00 Presentation and Discussion
  8. 8. But it is only a matter of time….O’Driscoll 2009
  9. 9. How manyusually think ofvirtual worlds…
  10. 10. Building skills in virtual environments My CV •Leading a virtual team of 30 individuals from across the globe •Creating and successfully executing strategies under pressure •Managing cross-cultural conflict without face-to-face communication
  11. 11. “Clearly, if social activity migrates to synthetic worlds, economic activity will go there as well.” Castronova, 2006
  12. 12. US$ 635,000 for a virtual asteroid!•US$ 500,000 profit in 5 years by Jon “Neverdie” Jacobs •Entropia Universe with GDP >US$ 440 mln http://blogs.forbes.com/oliverchiang/2010/11/13/meet-the-man-who- just-made-a-cool-half-million-from-the-sale-of-virtual-property/
  13. 13. Open source VW platforms growing OurBricks
  14. 14. OSGrid – Example of Grid Userbase Courtesy of Nebadon Izumi
  15. 15. Virtual Worlds on Demand www.kitely.com
  16. 16. Easy to…. Set up your own virtual world with own web presence (each world has World Page with own URL and sharing buttons) Manage who can access each world via Facebook integration (LinkedIn, Twitter, and other login options are coming) and track this Run multiple worlds so can host hundreds of simultaneous events while still paying just $0.20 per user per hour Finance since charged by minute so actual visitor costs for partial hours are lower http://getsatisfaction.com/kitely/topics/how_to_change_default_viwer_on_a_mac#reply_5484936
  17. 17. VWs exiting “Gartner hype cycle” trough >1 bln Virtual users May 2006 worlds today July 2007http://www.gartner.com/it/page.jsp?id=1447613
  18. 18. A spectrum of business virtuality Virtuality Fully real Fully virtual NO activities ALL activitiesconducted in- conducted in- world world
  19. 19. A spectrum of business virtuality Virtuality Fully real Fully virtual NO activities ALL activitiesconducted in- conducted in- world world
  20. 20. Virtual collaboration Merck’s Global R&D NVWN Monthly Project MeetingWelch et al 2010 http://bit.ly/sNyKb5 ProViWo: Professional Collaboration and Productivity in Virtual Worlds, http://vmwork.net/proviwo/ https://blogs.aalto.fi/allthingsvirtual/files/2011/0 6/Benchmark_Report1.pdf.
  21. 21. HP rolls out virtual banking with Avaya’s Web.alivehttp://www.hypergridbusiness.com/2011/04/hp-rolls-out-virtual-banking-with-avayas-web-alive/
  22. 22. VWs as tool for training….Learning virtual teaming skills http://www.youtube.com/watch?v=uQa6vyG8Dkg
  23. 23. …and simulation
  24. 24. …and co-creation 24Kohler, Teigland, Giovacchini 2010
  25. 25. Exploring VW affordances Teigland et al 2010
  26. 26. A spectrum of business virtuality Virtuality Fully real Fully virtual NO activities ALL activitiesconducted in- conducted in- world world
  27. 27. Lifestyle Beauty Magazine Pageant BOSL Model Shopping Agency & CO MallModelling AuditoriumAcademy Web Radio Lindqvist 2011
  28. 28. Event DJs builders MODELLING MODELLING Photo SCHOOLS studio AGENCIES makers Photo- Modelling graphers Top furniture models MAGAZINES Virtual Poses and animations fashion ecosystem Clothes/Furniture shoes Accessories Skins Hair Body Shop builders shapes Viachka, Giovacchini, Teigland, Lindqvist 2011
  29. 29. But few firms span the RL/VW boundary Virtuality Fully real Fully virtual NO activities ALL activitiesconducted in- conducted in- world world
  30. 30. Charities bridging RL/VW boundary Members Core team Meetings $$ Teigland, JVWR, 2010
  31. 31. Today’s challenges I’m “afraid” of the technology. Isn’t a webconference better? It’s just a game. Who’s behind that avatar? Here today, gone tomorrow…. You’re only as good as your technology. The technology isn’t stable. I can’t read their body language. ….
  32. 32. Moving into the Experience Economy Pine Jr. & Gilmore 1998, 1999; DiGangi 2010
  33. 33. - Greater purchase intentState of flow - Positive brand attitudes Hooker et al 2010
  34. 34. 970 mln VW accounts under age 16 http://www.slideshare.net/nicmitham/kzero-universe-q2-2011
  35. 35. My 10 year old cousin is addicted to Stardolland does not see why I like Facebook since I can only read what other people send me.For her it is just natural for all her friends to be moving around the Stardoll website. - Masters student at Stockholm School of EconomicsAs soon as the Facebook generation wakes up and embraces virtual reality, we are going tosee a giant wave of virtual world millionaires. -Jon “Neverdie” Jacobs
  36. 36. Tomorrow’s international entrepreneurs?
  37. 37. From the mobility of goodsto the mobility of financial capital to … ...the “mobility” of labor?
  38. 38. “We ain’t seen nothin’ yet!” Karinda Rhode Photo: Lindholm, Metro aka Robin Teigland robin.teigland@hhs.sePhoto:Nordenskiöld www.knowledgenetworking.org www.slideshare.net/eteigland www.nordicworlds.net RobinTeigland Photo: Lindqvist

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