Media Management Module 1 Strategy teigland jan31_MindArk

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Slides from Christian Björkman on MindArk during my strategy module.

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Media Management Module 1 Strategy teigland jan31_MindArk

  1. 1. THE 3D INTERNET
  2. 2. The Video Game Industry•Growth rate: 17 percent/year•Revenue to Reach 84 Billion USD 1214 (Music 28 bn. USD)•Online Games & Mobile Games Highest Growth Rate•Technology & Innovation Driver
  3. 3. Entropia Universe
  4. 4. 3D InternetMMOGs Virtual Worlds EVE Online Second Life Warhammer Twinity World of Age of Conan Warcraft IMVU EverQuest Active Worlds Entropia Universe Habbo Hotel Club Penguin 3D Social Networks
  5. 5. An example: Creative Kingdom
  6. 6. Entropia Universe Economy
  7. 7. Business Model Planet Partner Revenue share
  8. 8. Income Model
  9. 9. Calypso – The first Planet
  10. 10. Activities in the Virtual UniverseSOME EXAMPLES: Hair Stylist Body Sculptor Artist Sweat GathererAnimal Tamer Material Designer Carpenter Entrepeneur SwordsmanBody Sculptor Material Manufacturer Miner Event Promoter TailorCarpenter Mechanical Engineer Electronics Engineer Gallery Owner MentorMetal Engineer Mentor Pet Handler Hunter Tool EngineerMall Owner Journalist Miner Land Manager Party Promoter Psycotropian Robot investigator Shortblades Engineer Surveyor Sweat Gatherer Ticket Seller Pet Handler Prospector
  11. 11. 3D Internet Industry Leader
  12. 12. Thank you for listening
  13. 13. MindArkHead Office in Gothenburg, Sweden. 80 EmployeesOffice in Playa Del Carmen, Mexico.Revenues of 11,3M USD (2008) Platform development since 1995 at a total cost of over 60 M USD

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