Media Management Module 1 Strategy teigland jan25

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Slides from my fourth lecture in the Strategy module in the 2011 Media Management Course at Stockholm School of Economics and the Royal Institute of Technology. Here is more information on the course: http://nordicworlds.net/2011/01/21/strategy-course-focuses-on-virtual-worlds-and-gaming-industries/.

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  • http://journals.tdl.org/jvwr/article/view/866
  • Media Management Module 1 Strategy teigland jan25

    1. 1. Strategy January 25 - Afternoon Media Management – Module 1 Robin Teigland [email_address] www.knowledgenetworking.org January 2011
    2. 2. Module Overview – 1/3 <ul><li>Jan 21 – What is Strategy? </li></ul><ul><ul><li>Individual Assignment: Readings </li></ul></ul><ul><ul><li>Group Assignment: Choose your Live Case Strategic Issue </li></ul></ul><ul><li>Jan 21 – External Analysis: Industry Structure and Competition </li></ul><ul><ul><li>Individual Assignment: Readings </li></ul></ul><ul><ul><li>Group Assignment: Cola Wars Continue </li></ul></ul><ul><li>Jan 24 –Internal Analysis: Analyzing Resources and Capabilities </li></ul><ul><ul><li>Individual Assignment: Readings </li></ul></ul><ul><ul><li>Group Assignment: Wumart Stores </li></ul></ul><ul><li>Jan 25 –An Entrepreneur’s View of Strategy in 3D </li></ul><ul><ul><li>Individual Assignment: Readings & Questions </li></ul></ul><ul><ul><li>Guest: Steve Mahaley, PeaceTrain </li></ul></ul>
    3. 3. Module Overview – 2/3 <ul><li>Jan 26 – Recent Developments in Strategy </li></ul><ul><ul><li>Group Assignment: Article summary ppt for slideshare </li></ul></ul><ul><li>Jan 31 – Executing Strategy </li></ul><ul><ul><li>Individual Assignment – Readings & Questions </li></ul></ul><ul><ul><li>Guest: Christian Björkman, MindArk </li></ul></ul><ul><ul><li>Guest: Fredrik Nilsson, IC You </li></ul></ul><ul><li>Jan 31 – Exploring Business Models and role of IT </li></ul><ul><ul><li>Individual Assignment – Readings & Questions </li></ul></ul><ul><ul><li>Guest: Paul DiGangi, Western Carolina University </li></ul></ul><ul><li>Feb 2 - External Drivers of Change: Exploring the Future of the Gaming Industry </li></ul><ul><ul><li>Individual Assignment: Readings </li></ul></ul><ul><ul><li>Group Assignment: STEEP </li></ul></ul><ul><ul><li>Guest: Stefan Lampinen, Speltjänst </li></ul></ul>
    4. 4. Module Overview – 3/3 <ul><li>Feb 2 – Creating Value Networks </li></ul><ul><ul><li>Individual Assignment: Readings & Questions </li></ul></ul><ul><ul><li>Guest: Malin Ströman, Independent Consultant </li></ul></ul><ul><li>Feb 7 - Live Case Day: Integrating Theory with Practice </li></ul><ul><ul><li>Group Assignment: Virtual Worlds and Gaming </li></ul></ul><ul><li>Feb 9 – Module 1 “Exam” </li></ul>
    5. 5. The rise of Avapreneurs (avatar+entrepreneur) <ul><li>Global markets </li></ul><ul><li>Micropayments </li></ul><ul><li>Microemployees </li></ul>JVWR, Teigland 2010 http://journals.tdl.org/jvwr/article/view/866
    6. 6. Today’s Guest Lecture <ul><li>Steve Mahaley, aka Cotton Thorne </li></ul><ul><ul><li>Founder, PeaceTrain </li></ul></ul><ul><ul><li>http://slpeacefest.wordpress.com/ </li></ul></ul>
    7. 7. January 26 – Recent Developments in Strategy <ul><li>Independent Group Work </li></ul><ul><ul><li>We will NOT meet in class </li></ul></ul><ul><ul><li>Use time to prepare your group assignment: Article summary ppt </li></ul></ul><ul><ul><ul><li>Label the document: “ SSE_Shortarticlename_Group#_2011.ppt” </li></ul></ul></ul><ul><ul><ul><li>You may just put your group name (e.g., 1a) on the ppt, you do not need to put your names on it if you do not want to </li></ul></ul></ul><ul><ul><ul><li>Upload to slideshare by Jan 26, 18:00 and embed in learning platform </li></ul></ul></ul><ul><ul><ul><li>Email to Robin at [email_address] </li></ul></ul></ul><ul><ul><ul><li>Please enable “download” function on slideshare so that others in class can download </li></ul></ul></ul><ul><ul><ul><li>Please do NOT remove this ppt from slideshare </li></ul></ul></ul>
    8. 8. Live Case work <ul><li>Make sure you have final version of syllabus </li></ul><ul><ul><li>MM2011_Strategy_teigland_20jan2011.doc </li></ul></ul><ul><li>Arrange time with sponsors to talk about your strategic issue </li></ul><ul><li>Determine focus/scope of your strategic issue </li></ul><ul><ul><li>Determine if you want to go broad and shallow or narrow and deep in your analysis </li></ul></ul><ul><ul><li>Select which strategic frameworks from class and readings you will use </li></ul></ul><ul><li>Check out twitter, fb, linkedin for information and resources </li></ul><ul><ul><li>There are lots of groups to follow </li></ul></ul><ul><ul><li>I have also posted relevant material on fb and twitter </li></ul></ul><ul><li>Please raise any questions you have! </li></ul><ul><ul><li>I am here to help! </li></ul></ul><ul><ul><li>You can also contact Serdar Temiz at swedenturkey@gmail.com and/or Hanna von Schantz at hvs@fek.su.se </li></ul></ul>
    9. 9. Live Case Teams – 16 Teams total
    10. 10. Module Overview – 2/3 <ul><li>Jan 26 – Recent Developments in Strategy </li></ul><ul><ul><li>Group Assignment: Article summary ppt for slideshare </li></ul></ul><ul><li>Jan 31 – Executing Strategy </li></ul><ul><ul><li>Individual Assignment – Readings & Questions </li></ul></ul><ul><ul><li>Guest: Christian Björkman, MindArk </li></ul></ul><ul><ul><li>Guest: Fredrik Nilsson, IC You </li></ul></ul><ul><li>Jan 31 – Exploring Business Models and role of IT </li></ul><ul><ul><li>Individual Assignment – Readings & Questions </li></ul></ul><ul><ul><li>Guest: Paul DiGangi, Western Carolina University </li></ul></ul><ul><li>Feb 2 - External Drivers of Change: Exploring the Future of the Gaming Industry </li></ul><ul><ul><li>Individual Assignment: Readings </li></ul></ul><ul><ul><li>Group Assignment: STEEP </li></ul></ul><ul><ul><li>Guest: Stefan Lampinen, Speltjänst </li></ul></ul>

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