• why are you blogging?
• purpose & scope dictate content
• this dictates content, design, everything!
• make no assumptions
• It’s not a press release
• Don’t speak as “The Library”!
• Third person? Passive voice? NOT
• Humour is good
• Share authorship
• Who? Staff who are enthusiastic and
steal that idea
• What are they doing right? (and how can
we copy it?)
got substance? add
• It’s not hard to make your blog pretty
• Use other media (images, video, etc.)
get it out!
• Display headlines on your home page
• Get it on other pages
make your blog a
• Open up comments
• Engage your users
• Have a comment policy
• Invite the community to self-moderate
more for less
• why blog when you can microblog?
• status updates, quick info, reference