“Dear Ch

Posted on the Children’s Hospi

n’s Hospital website:
Posted on the Childre

old to you...
Children’s Hospital NOTES
New Ambassador Program

ildren’s Hospital is recruitin
This year, East Tennessee Ch


ast summer, Emily Whitfield
and her family headed to
Litchfield Beach, South
Carolina for a relaxing week of sun and
Children’s Hospital. “It’s a scary time
when there’s an unknown cause and
there are many risks,” Katie said.
“When you hav...
ER Doctor Profile:
Children’s welcomes
physician back home

Dr. Katy Stordahl knew she wanted to be a doctor as a
In My Own Words
Turning In to Outside
by Katy Stordahl, M.D.

a brief article to name, many children are growing up withou...
Ways We Get Kids
In this series in It’s About Children, we are sharing with our readers some of the many “Ways We Get Kids...
Small Talk Around
A right turn for sinus surgery
Usually, global positioning systems (GPS) tell us when
to turn right, l...
Small Talk Around
Nursing Spotlight:
Janice Mays

DVDs for Joy
Nine-year-old KelliAnn Corbett wanted to help. And
she had ...
Small Talk Around
New ads highlight friendliness of hospital
As part of the new branding and marketing campaign

Donate at
Small Talk Around
Going Global:
Hospital’s NAS program covered worldwide

Left and Above: Trace Adkins cuddles an
NICU pat...
Dr. John Buchheit,
Director of
discusses NAS
on CNN.

s discuss the N
Carla Saunder an Heroes. Photo
Ask the Specialist
The A Team
for the unique needs of children.
At Children’s Hospital, patients range
from premature infa...
21st annual Center Stage is April 20

Photo: A. Streiber

A black tie gala to benefit the Goody’s Pediatric
Intensive Care...
Giving Begins Early:
The Christmas Wish
McKensee Robinson of
Newport, Tenn. was making
plans to celebrate her 12th
Calendar of Events
Mark your calendars NOW for several upcoming events to entertain families and benefit Children’s Hospit...
2018 Clinch Ave. • P.O. Box 15010
Knoxville, Tennessee 37901-5010

with the
dancing with the
It's About Children - Spring 2013 Issue by East Tennessee Children's Hospital
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It's About Children - Spring 2013 Issue by East Tennessee Children's Hospital

  1. 1. ildren’s” “Dear Ch Posted on the Children’s Hospi tal n’s Hospital website: Posted on the Childre Wednesday, old to your facility on I brought my 17-yearg to his doctor in advance after talkin September 5, calling ected me on how Group. Your staff dir at Knoxville Pediatric rk here at UT. ming straight from wo to proceed, as I was co at morning er in a car accident th had been the passeng He ache. From the ning of a severe head and was still complai and departure facility to our arrival minute I called your ible. The staff, was in one word incred time at Children’s, it ng staff, call, outstanding; nursi anding; the doctor on outst . I cannot our visit, oustanding who was involved in everyone received. the superior service we thank you enough for ss you all, Thank you and God Ble Suzanne Sawicki website: Rebecca is our youngest of three children. She wa s born prematurely on Va lentine’s Night 1996 at 28 weeks gestation, weighing two pounds. My mother had just passed away three weeks before. Children’s Hospi tal gave us hope and Becca life. We are so thankful to God for having you all there. As you can see, she is a lovely young lady today. Even though she was so tiny, she now is 5’8” and is actually graduating from Christian Academy of Knoxville a year early. Sh e is very involved in com munity service and helping others . Again, we are so thankful for all you did to keep her ali ve! Regina Helton On The Cover: Emily Whitfield of Knoxville. Read her story on pages 4-6. Board of Directors Dennis Ragsdale, Chairman • Bill Terry, M.D., Vice Chairman • Michael Crabtree, Secretary/Treasurer • John Buchheit, M.D. • Debbie Christiansen, M.D. Randall Gibson • Keith D. Goodwin • Steven Harb • Lewis Harris, M.D. Dee Haslam • Gale Huneycutt • John Lansing • A. David Martin • Larry Martin Christopher Miller, M.D. • Steve South • Jim Bush, Chair Emeritus • William G. Byrd, M.D., Chair Emeritus • Don Parnell, Chair Emeritus Medical Staff Mark Cramolini, M.D., Chief of Staff • Barbara Summers, M.D., Vice Chief of Staff Cameron J. Sears, M.D., Secretary Chiefs of Services Kevin Brinkman, M.D., Chief of Medicine • Glaze Vaughan, M.D., Chief of Surgery Administration Keith D. Goodwin, President/CEO • Bruce Anderson, Vice President for Legal Services & General Counsel • Laura Barnes, R.N., M.S.N., NEA-BC, Vice President for Patient Care • Joe Childs, M.D., Vice President for Medical Services Zane Goodrich, CPA, Vice President for Finance & CFO • Carlton M. Long, Vice President for Development and Community Services • Rudy McKinley, Vice President for Operations • Sue Wilburn, Vice President for Human Resources It’s About Children Staff Ellen Liston, APR, Fellow PRSA, Director of Community Relations Neil Crosby, Contributing Photographer “Because Children are Special…” …they deserve the best possible health care given in a positive, family-centered atmosphere of friendliness, cooperation and support -- regardless of race, religion or ability to pay.” …their medical needs are closely related to their emotional and informational needs; therefore, the total child must be considered in treating any illness or injury.” …their health care requires family involvement, special understanding, special equipment and specially trained personnel who recognize that children are not miniature adults.” …their health care can best be provided by a facility with a well-trained medical and hospital staff whose only interests and concerns are with the total health and well-being of infants, children and adolescents. Statement of Philosophy East Tennessee Children’s Hospital
  2. 2. Children’s Hospital NOTES New Ambassador Program g ildren’s Hospital is recruitin This year, East Tennessee Ch sadors. the hospital’s Miracle Ambas 12-15 patient families to be by Children’s d and supported These families will be traine the work of as “living examples” of why Hospital and will serve ildren’s Miracle spital and all Ch East Tennessee Children’s Ho bassadors, tters. During their time as am Network Hospitals ma and reflections personal stories the families will share their e to the local tal and their experiences her about Children’s Hospi throughout East ent the hospital community. They will repres unique health groups about their children’s Tennessee speaking to Program will give le Ambassador care situations, and the Mirac fit into their s to attend events that best the flexibility for familie schedules. Children will feature a In upcoming issues, It’s About ilies’ tion to share these special fam “Meet the Ambassadors” sec stories. Begins to serve y is excited Bryan Cod hildren’s ssador for C as an amba Hospital. Hope Tichon , le a child amba ft, is thrilled to be ssador for C hildren’s Hospital. S he is shown here with brother Lu ke an The entire fa d sister Jordan. mil in her treatm y has played a role ent and wil l serve with her as ambassador s. Volunteers donate $50,000 to Children’s Hospital Children’s Hospital depends on more than 250 volunteers who give their time and energy to make the hospital a special, inviting place for patients and their families. These volunteers not only brighten patients’ days with their care and attention but also assist hospital departments with various tasks. In addition to the services they provide daily, volunteers also give generous gifts to the hospital every year. This winter, the Children’s Hospital Volunteers presented Children’s Hospital Administration with a donation of $50,000. The money was raised from Gift Shop sales and was allocated as follows: • $40,355 – For renovation and physical improvements to the NICU III (part of the Neonatal Intensive Care Unit) • $8,535 – For the Child Life department to use for the SWANK Movie System which brings age-appropriate movies to all patient rooms • $1,110 – For the Pastoral Care department to purchase memorial ornaments Hospital Promote Children’s on the Road children e of serving this area’s To celebrate its mileston ren’s Hospital st Tennessee Child for 75 years in 2012, Ea les can own alty license plate. Vehic introduced a new speci ever be bolted on a colorful plates to one of Tennessee’s most mission to provide ildren’s Hospital in its er – and help Ch ion. bump to the children of this reg st pediatric health care the be for preplates are now available e colorful new license Th ch 1,000; cost ed once pre-orders rea order and will be print uired when preand payment is req – 1000 is $35 per license plate, to choose numbers 0001 ng. Purchasers are able orderi the specialty proceeds from sales of pear on their plate. All to ap fit Children’s Hospital. license plates will bene for the new ployees chose the look Children’s Hospital em oup, who signs by the Tombras Gr se plate from several de licen art for the license plate. created and donated the alty license or to reserve your speci For more information ment ren’s Hospital Develop plate, contact the Child under 1-8441 or visit ww Department at (865) 54 . the “Ways to Give” tab Children’s Hospital would like to extend a special thank you to the many dedicated volunteers who donate their valuable time to the hospital and their financial donations that support Children’s Hospital’s numerous projects, programs and departments. If you would like more information on becoming a volunteer, visit or call (865) 541-8136. Articles by Jessica Boyd and Cassidy Duckett 3 Donate at
  3. 3. Emily 4
  4. 4. L ast summer, Emily Whitfield and her family headed to Litchfield Beach, South Carolina for a relaxing week of sun and surf. Their vacation took a scary turn, however, when Emily, then eight, woke up with a swollen and painful right eye. She was running a fever, so her mom, Katie, took her to the local pediatrician. “The doctor did an orbital CT to see if there was an abscess, but nothing showed up,” Katie explained. “She was put on an antibiotic, but the swelling didn’t totally go down.” When the family of six returned home to Knoxville, Emily’s swollen eye began to turn red. She visited her family pediatrician and was immediately sent to East Tennessee Children’s Hospital. “Emily had never spent the night in the hospital,” her mother said. “She was scared to death and cried the whole way there. When we got to Children’s Hospital that evening, the nurses were so comforting and so understanding. Nothing was going to make her happy, but they handled it perfectly.” Because Emily could not move her eye normally, she was sent to Allyson Schmitt, M.D., of Knoxville Pediatric Eye Care at Children’s Hospital. After Dr. Schmitt did a second orbital CT, it was determined that Emily had an abscess due to a strep infection in her sinuses. Dr. Schmitt explained, “The infection had extended to involve the orbit eye socket. This is a very dangerous condition because it can lead to blindness, intracranial extension or meningitis if untreated.” Though her vision was in jeopardy, Emily’s sinuses were the source of the problem. Dr. Schmitt called upon Dr. Mark Ray, pediatric ENT, to address this issue. She said, “Emily had extensive sinus disease, so it doesn’t make sense to just address the eye socket. Dr. Ray got involved so he could drain the abscess and eye socket at the same time.” 5 Emily during her Children’s Hospital stay. “We only see situations like Emily’s a few times a year at Children’s Hospital,” Dr. Ray explained. “Dr. Schmitt and I worked as a team so that she could evaluate Emily’s vision preand post-surgery, and I could drain the abscess and perform endoscopic sinus surgery.” Though Katie and Emily were facing multiple doctor visits prior to surgery, they felt comfortable at Donate at
  5. 5. Children’s Hospital. “It’s a scary time when there’s an unknown cause and there are many risks,” Katie said. “When you have your eight-year-old hearing things, it’s scary. Throughout the whole process, they (the staff at Children’s Hospital) handled it so well with our questions and emotions. It was a whirlwind, but they coordinated the specialists and did a great job of getting us what we needed when we needed it.” Emily went into surgery on Wednesday, August 11, just one week after the swelling appeared in her eye. Dr. Ray drained the abscess and the eye socket after consulting with Dr. Schmitt about the risks. “When Emily came out, it looked like she had been in a boxing match, but all the pressure was gone. She had immediate relief,” her mom remembered. Emily’s vision is now back to 20/20, and she has had no complications since the late summer about emily Favorite color Blue Favorite movie Matilda Favorite school subjects Math & writing Hero older sister Mary Kate What I do for fun Dance, sing, cheer, basketball, swimming, play with my friends & cousins What I want to be when I grow up Teacher, Dancer, Basketball player or pediatrician 6 scare. Her eye movements are back to normal, and the only reminder of Emily’s ordeal is the small half-inch scar on her eyelid. The outgoing third-grader is back to her regular activities, including basketball and swimming, and back to being her bubbly self. “She’s never met a stranger,” her mother said. “So we knew this was scary because Emily didn’t want people to see her eye.” Though the Whitfields have four children, this was their first inpatient experience at Children’s Hospital. The situation was frightening, but the family felt reassured by the hospital staff. Katie explained, “They never seemed stressed. Instead, it was more like, ‘This is what we do every day.’ They made us feel like we were the most important thing at that time. It is such a blessing as a parent to have that right in my backyard.” by Cassidy Duckett
  6. 6. ER Doctor Profile: Children’s welcomes physician back home Dr. Katy Stordahl knew she wanted to be a doctor as a three-year old growing up in Sevier County. She explained, “I don’t remember, but apparently I told my mom that I wanted to be a pediatrician. I do remember loving a doctor’s kit that I had and giving my mom fake shots. Becoming a doctor is something that I thought about on and off during my entire adolescence and into college.” The Gatlinburg-Pittman High School alumna made her dream come true by attending Vanderbilt University for both her undergraduate and medical degrees. However, Dr. Stordahl did test the waters of other careers. The summer before her senior year at Vanderbilt, she interned at CNN in Atlanta. As a member of the Science and Technology and Medical departments, Dr. Stordahl produced five stories that aired on the Next@CNN program in the summer of 2002. Additionally, she wrote a medically-based article for the Health Section of about middle-ear implants. Dr. Stordahl explained, “I interned at CNN to decide if I wanted to be a medical journalist or if I wanted to go to medical school. It was through that experience that I realized I definitely wanted to be a physician.” After graduating from Vanderbilt University School of Medicine in 2007, Dr. Stordahl moved to Cincinnati to complete her residency at Cincinnati Children’s Hospital Medical Center. She stayed for two years after graduating to work in the Emergency Room as a staff physician. Moving back to East Tennessee was a no-brainer for Dr. Stordahl. “I wanted to be closer to my family, and I love the Smoky Mountains. My husband, Erik, and I love hiking and biking and other outdoor activities,” she said. Working at Children’s Hospital is quite a change from her experience in Cincinnati. She explained, “I love the patient population and treating people from East Tennessee. There are so many good parents who love their children very much.” In addition to respectful, grateful parents and patients, Dr. Stordahl appreciates the helpfulness of her colleagues at Children’s Hospital. “There is a transition period any time you go to a new hospital or new job, and people have been so helpful to me here. I had a very warm welcome, and the Dr. Katy Stordahl staff have been willing to teach me and provide help and assistance.” Though she loves her role as a board certified pediatrician in the Children’s Hospital Emergency Department, Dr. Stordahl hasn’t given up her ambition to become involved in medical journalism. Working with the Children’s Hospital Marketing Department, she has appeared locally on WBIRTV and WATE-TV medical segments representing the expertise of Children’s Hospital for this area’s families. “I’ve been able to fulfill a decade-long dream,” she said, “and it’s wonderful to be back home with the people and the culture of East Tennessee.” by Cassidy Duckett 7 Donate at
  7. 7. In My Own Words Turning In to Outside by Katy Stordahl, M.D. a brief article to name, many children are growing up without exposure to the beauty of our country, our national parks, and even just the backyard. As a result, his research shows that children have increased obesity, shorter attention spans, and possibly less use and development of their imaginations. Some of his hypotheses are undeniable. A 2007-2008 study published by the National Survey of Children’s Health showed that Tennessee ranks 6th in the nation for childhood obesity. At least 36 percent of schoolchildren in this state are obese. The long-term complications of obesity are serious and include hypertension, joint pain and disease, heart disease, kidney disease, liver disease and type II diabetes mellitus. Outdoor activities are a good source of exercise for children, helping to ward off obesity. While we need more research in regards to Louv’s hypotheses that lack of exposure to outdoor time can shorten attention spans or limit the bounds of imagination, his hypotheses clicked with me based on what I see in the East Tennessee Children’s Hospital ER every day. Many children have iPads, iPods and smart phones that act as distractions; this can be very helpful in the ER with procedures to calm a scared child. Our Child Life personnel, experts in child development who help the medical personnel in the ER and other departments at Children’s Hospital, use technology for this purpose. Smart electronics can also be learning aids. But while I see many children who willingly sit still and concentrate on an electronic screen, many exhibit very different behavior without the same device. Some can’t sit still, can’t have a conversation or make eye contact, and won’t listen to their parents’ commands because they are so distracted by technology. The latest technology is no substitute for making up stories or jokes with children while waiting, talking about the day, or reading a book and discussing it. Even the time waiting in an ER or doctor’s office can be valuable parenting time, helping to develop children’s conversation and thinking skills and teaching children how to interact appropriately with other people. We have the perfect place to enjoy time outdoors. So as we head into a beautiful Tennessee spring, I encourage everyone to turn off the iPad and tune into the beauty of a sunset, a bird calling or the clouds. Your children will thank you for it, and your whole family will be healthier because of it. I am so thankful to be back in my home of East Tennessee. We are very blessed here to have the resources of the Great Smoky Mountains National Park. My love of the Park and outdoors grew in me as a child because of the time I spent with my family outdoors, mainly in the Smoky Mountains. We have so much beauty and so many activities that we can enjoy in this area. As both a nature lover and a doctor, I encourage everyone, but especially families, to enjoy all the hiking, biking, fishing, camping, walking, picnicking and swimming that the Smokies have to offer. While camping last summer in the Boundary Waters in Northern Minnesota, I read a book by Richard Louv called Last Child in the Woods about what the author calls naturedeficit disorder (this while fending off mosquitoes, swimming in pristine waters and canoeing among wooded islands). As a physician, I knew that this is not a psychiatric disorder listed in any textbook, but Louv’s research showing that fewer people, and hence, fewer children, are spending time outdoors is indeed accurate. U.S. Department of the Interior National Park Service Data corroborates this. Data from 1998 to the present shows that the national park system is down 10 million visitors; 2012 data shows that while some parks experienced an increase in visitors in the past year, people are staying 2-50 percent less time than in the past (depending on the particular national park). Louv’s hypothesis is that, for reasons too numerous for 8
  8. 8. Ways We Get Kids In this series in It’s About Children, we are sharing with our readers some of the many “Ways We Get Kids.” Outstanding practices by Children’s Hospital departments are highlighted—things that are, although quite commonplace at our pediatric medical center, actually rather unique. This series showcases the exceptional work done at Children’s Hospital and demonstrates how the hospital is a great place to work. Cleft Palate Team Recognized by National Association Craniofacial Association, and then the approval process began. The American Cleft Palate-Craniofacial Association evaluated research, outcomes, patient volume and other factors to determine the approval or denial of the Children’s Hospital team. “Our clinic has a high patient volume,” Dr. Ray said. “There are currently more than 200 patients, and it’s growing.” This approval is important to the Cleft Palate Team because it makes them more visible nationally, and the American Cleft Palate-Craniofacial Association will now refer patients to East Tennessee Children’s Hospital’s team. To the team, the approval means something else, too. It sets the standard for treating patients effectively and with the best possible care, something Children’s Hospital and the Cleft Palate Team are proud to do. In January 2013, the Children’s Hospital’s Cleft and Craniofacial Clinic was officially approved as a Cleft Palate Team by the American Cleft Palate-Craniofacial Association and Cleft Palate Foundation. Dr. Mark Ray, pediatric ENT at Children’s Hospital, and the team received information last November about the approval, after they had worked together to achieve recognition in meeting standards set forth by the American Cleft Palate-Craniofacial Association. The Children’s Hospital Cleft Palate Team is the only group to achieve this approval in the state of Tennessee. The American Cleft Palate-Craniofacial Association’s research shows that patients born with craniofacial conditions such as cleft palates can face complex health issues, and an interdisciplinary team is the most effective way for a patient to be treated. “Cleft patients are treated as a team, and functional components set forth by the American Cleft Palate Association must be met to standard,” Dr. Ray explained. “It’s not easy to become approved.” All teams are required to go through a rigorous approval process that involves completing an in-depth application process, where all components listed on the form must be present within the team. These components are: • Audiology • Cleft surgery • Nursing • Dentistry • Orthodontics • Otolarygologistics (ENT) • Social work or psychology • Speech-language pathology • Nutrition • Genetics • Oral surgery • Pediatrics by Jessica Boyd Members of the Children’s Hospital Cleft Palate Team gather at the Cleft and Craniofacial Clinic. From left are Coordinator and Pediatric Clinical Nurse Specialist Judy Marciel, RN, MSN, PCNS, CPNP; Medical Social Worker Kathy Fowler, LCSW; Registered Dietician Laura Shamiyeh, MS, RD, LDN; Pediatric Otolaryngologist, Head and Neck Surgeon, Cleft and Craniofacial Surgeon and Medical Director R. Mark Ray, M.D.; SpeechLanguage Pathologist Jennifer Mach, MS, CCC/SLP; and Orthodontist James Pickering, DDS. Not pictured are Oral Maxillofacial Surgeon Turner Emery, DDS, MD; Audiologist Kristie Johnson, AuD, CCC-A; Clinic Nurse Linda Dyer, RN; and Clinic Nurse Kathy Rucker, LPN. “The interdisciplinary component is what’s important (for approval),” Dr. Ray said. “Having all the specialties as part of one team where a patient doesn’t have to go to multiple doctor’s offices for different appointments – that’s important.” The team at the Children’s Hospital clinic has been practicing together for three and a half years. They achieved preliminary approval in January 2010 from the American Cleft Palate- 9 Donate at
  9. 9. Small Talk Around A right turn for sinus surgery   Usually, global positioning systems (GPS) tell us when to turn right, left or make a U-turn. For Dr. John Little, M.D., Children’s Hospital Pediatric Otolaryngologist, though, the destination is a bit more complicated. “The satellite navigation system shows you on a monitor where you are in the patient’s head,” he explained. “Typically, we use anatomic landmarks to guide endoscopic surgery, but the navigation system provides additional confirmation you’re in the right spot.” Dr. Little and his team are using the Stryker navigation system which is, essentially, a GPS for the operating room. This technology uses a mask and CT scanning technology. When combined with a balloon sinuplasty, it allows physicians to access the sinuses and complete surgery safer and more effectively than before. It is attached to a patient’s face during surgery and provides an accurate map of the sinuses on a monitor in view of the surgeon. This navigation system provides an even safer alternative to traditional endoscopic surgery, which is especially helpful in more complicated cases. For patients like Amanda Evans, a University of Tennessee sophomore, the complex navigation technology means one thing: a safer surgery. The 19-year-old Cosby, Tennessee native had sinus surgery during her freshman year in high school due to chronic headaches. However, her sinus troubles did not stop. She explained, “When I started college last year, I started getting headaches again and had them for over a year.” After being referred to Children’s Hospital by her family doctor, Evans learned about the Stryker navigation mask. “Dr. Little told me we were going to use this method because my sinus cavity was full of mucus, and it was close to my right eye,” she said. “Because it was there, he had to be careful to not hit anything.” Dr. Little explained, “This technology allows the physicians, patients and families to feel safer and more comfortable. It is especially important for younger children, who have smaller anatomy and are more surgically precarious.” Unlike her surgery experience in high school, Evans recovered quickly. “This time, two days later I was able to go out and go downtown,” she said. “It was a big difference. The surgery has helped quite a bit.” by Cassidy Duckett Amanda Evans Joint Commission Survey successful The Joint Commission surveyed Children’s Hospital, Children’s Hospital’s Rehabilitation Center and Children’s Home Health Care in an unannounced visit in November 2012; this survey takes place every three years. The survey team was pleased with the hospital’s work and facilities, which were examined in a comprehensive three-day visit. The Joint Commission indicated they were impressed with the care, compassion and coordination of services provided within the hospital, at the Rehabilitation Center and with the Home Health program. During their visit, the surveyors followed patients, traced the path of care delivery, evaluated care processes and evaluated how Children’s Hospital assures it has the best team in place. Keith Goodwin, CEO/President of Children’s Hospital, said the Joint Commission visit provides an opportunity to validate the ways Children’s Hospital employees care for patients and highlights best practices to share with other organizations. Children’s Hospital is proud of its entire staff’s commitment to the hospital mission and values that were demonstrated during the Joint Commission visit. 10
  10. 10. Small Talk Around Nursing Spotlight: Janice Mays DVDs for Joy Nine-year-old KelliAnn Corbett wanted to help. And she had something specific in mind – Christmas gifts for patients at Children’s Hospital. So she told her sisters, seven-year-old Emily and six-year-old Victoria, and her parents, AnnMarie and Kevin, who called the hospital to see what they could do. The Children’s Hospital Volunteer Services Department explained to the Corbetts how patients watch DVDs in their rooms and often take a movie home with them when discharged. “We thought that was something we could help with,” AnnMarie said. KelliAnn was determined to collect as many DVDs as possible, so her family created a flyer that went out to all students at the Corbetts’ school, Linden Elementary. They called their project DVDs for Joy and created a collection point in the school lobby as well as where Kevin works: at Bechtel in Oak Ridge. After the 10-day collection period, the Corbetts had more than 500 DVDs to donate. “We were really pleased,” AnnMarie said. Now, her husband Kevin plans to create a website about DVDs for Joy to help spread the word on how others can start their own programs. She continued, “I can’t imagine what it would have been like if we had more time and were in other schools what the outcome would have been.” Children’s Hospital thanks this special family for providing joy and entertainment for our young patients.   Though Janice Mays’ favorite movie is the 1993 hit “Cool Runnings,” she’s not an aspiring bobsledder. Instead, Mays is drawn to the message of the film. She explained, “They had a ‘We can do it!’ attitude.” Clearly, Mays has taken this sentiment to heart in her role as Care Coordinator for the inpatient floors at Children’s Hospital. “Generally,” she said, “I see my role as helping any way I can.” To do so, she works with patients and their families on a global and individual level. On the larger scale, Mays identifies process gaps and facilitates improvements to these processes to decrease the length of patient stays. Additionally, she reviews patient populations by both diagnosis and triggering event to identify ways to improve. Mays’ role includes working with other departments to eliminate these barriers to effective care. On an individual level, Mays assists patients and families with complex discharge needs. These responsibilities include obtaining authorization for ground and air ambulance transports and coordinating inpatient transfers. During her nursing career, Mays has accumulated almost half of the alphabet in terms of credentials. She has an RN license, a Bachelors of Science in Nursing from the University of Tennessee (BSN), a Masters of Art in Organizational Management (MAOM) and is a Certified Professional in Healthcare Quality (CPHQ). In addition to these achievements, she is a connoisseur of one delicious dessert: ice cream. When asked her favorite flavors, Mays said, “I love them all! But Rocky Road or Butter Pecan top the list.” From left: Victoria, Emily and KelliAnn Corbett show off boxes of movies they’ve collected for their “DVD’s for Joy” project. continued on page 22 by Cassidy Duckett 11 Donate at
  11. 11. Small Talk Around New ads highlight friendliness of hospital As part of the new branding and marketing campaign highlighting Children’s Hospital, new print, radio and television ads are now featured in local media and new billboards can be seen throughout East Tennessee. This is the second step in the new marketing effort, following a change to the hospital logo’s look last fall. All the new ads emphasize that Children’s Hospital is “not just a hospital,” but a specialty pediatric facility that focuses on improving the health of young patients. Through lighthearted television spots, the community can see the fun, friendly nature of Children’s. These commercials include doctors playing hopscotch, nurses having a tea party and patients jumping rope in the lobby. In print, this campaign reflects the differences between treating children and adults, as children require simpler and more patient explanation. Instead of complex medical terms, these ads show x-rays with simple words like “boo boo” scribbled across. For radio, the Marketing Department showed the persistence of a curious child. He repeats, “Why?” after each answer from the doctor, demonstrating the patience needed to treat children. The billboards in and around Knoxville feature members of the Children’s Hospital staff. The next step in Children’s Hospital’s marketing campaign will feature specific messaging about the breadth and depth of the hospital’s services and specialties and will also feature a robust digital media campaign using Facebook, Twitter, YouTube and Pinterest. by Cassidy Duckett Left and Below: New television ads show the child-friendly atmosphere at Children’s Hospital. New billboards feature hospital staff. 12
  12. 12. 13 Donate at
  13. 13. Small Talk Around Going Global: Hospital’s NAS program covered worldwide Left and Above: Trace Adkins cuddles an NICU patient while filming GAC’s Great American Heroes. Photos courtesy of GAC Great American Heroes and Rivr Media. Most people in East Tennessee may not realize it, but Children’s Hospital has developed a groundbreaking protocol right here in Knoxville that has garnered national and even international attention. The subject? Treatment for infants with Neonatal Abstinence Syndrome (NAS), defined in simpler terms as a baby born dependent due to the mother’s substance abuse. The NAS program has been an item of interest since Knoxville area media began coverage of East Tennessee Children’s Hospital’s efforts several years ago. That led to several major national media outlets picking up the story of what was being done in Knoxville. “First, it was CNN, and a story that appeared there and on Headline News and on last April,” Marketing Director Seth Linkous said. “Then ABC News Nightline followed.” The ABC coverage turned the Children’s Hospital NAS program into international news, when News Channel 9 Australia, the largest network in that country, saw the Nightline piece and called to ask about also covering the story. Last summer, News Channel 9 Australia reporter Denham Hitchcock and his crew traveled to Knoxville to see firsthand what Children’s Hospital is doing to establish this protocol. In the fall, the work being done for babies born with NAS was featured on “Great American Heroes,” a television show on GAC (the Great American Country cable network owned by Scripps Networks, the parent company for The Food Network and HGTV) hosted by country music star Trace Adkins, who highlights people he believes are heroes. On the show, he spent time with Children’s Hospital nurse practitioner Carla Saunders, one of the catalysts for the NAS team. After learning about the protocol and equipment needed to make a difference in the lives of patients, the country singer turned TV star presented Carla and the rest of the Neonatal Intensive Care Unit staff with a room full of infant seats, swings, clothes and other useful items for the hospital’s tiniest patients. Children’s Hospital is proud of the attention that the staff is receiving for these efforts that are positively impacting 14
  14. 14. Dr. John Buchheit, Director of Neonatology, discusses NAS on CNN. AS s discuss the N Carla Saunder an Heroes. Photo nd Trace Adkins a C’s Great Americ edia. on GA oes and Rivr M treatment t American Her C Grea courtesy of GA babies born into a less than ideal situation. “People are waking up to this issue, and a lot more people are realizing what can be done because of national media coverage of what Children’s Hospital is doing,” Linkous said. “The work our staff has done is taking this from a social diagnosis to a medical diagnosis.” The NAS team is made up of Children’s Hospital staff from the pharmacy, nursing and volunteers. “Most departments are involved in some way,” Linkous said. The program started small, with staff members asking how they could help with the problem for the patients at East Tennessee Children’s Hospital when there was no protocol to follow. That simple “What can we do?” from staff members began the process, raising awareness of the condition in the region before the story of the NAS program became national and even international. “Our community should be proud of what the NAS team at East Tennessee Children’s Hospital has done,” he said. “They saw a problem that needed a solution when there wasn’t one, and came up with one since no one else was taking the lead.” “You expect a protocol like this out of a large medical center in a big city,” he said. Instead, larger organizations are now asking for the advice of the NAS team based in Knoxville. “This is a point of pride for everyone at East Tennessee Children’s Hospital – to be part of a solution to a big problem for our tiniest patients.” While having the story about the work being done by Children’s Hospital’s neonatal specialists on a national and international scale is exciting and rewarding for those involved and definitely helps spread the word about groundbreaking work being done locally, that’s not the primary purpose for sharing this information. “We want every family in this region to know more about the important work being done locally that benefits the children who we serve,” Linkous said. “We share this to tell the mom in Oak Ridge or the dad in Morristown that this is your child’s hospital in East Tennessee. That’s the goal.” continued on page 39 by Jessica Boyd 15 Donate at
  15. 15. Ask the Specialist The A Team for the unique needs of children. At Children’s Hospital, patients range from premature infants to young adults. The anesthesia team creates a plan for each patient based on allergies, medical conditions, family history and size. This plan includes how the child will wake up from anesthesia and how pain and nausea will be managed. The anesthesia team at Children’s Hospital spends each day caring only for infants, children and adolescents. To learn more on pediatric anesthesiology, visit When your child is at Children’s Hospital, you’ll get to know a wide variety of staff including doctors, nurses and Child Life specialists. However, many parents never consider a team that is an essential part of their child’s care: pediatric anesthesiologists. This specialized medical staff is present at all of the major and minor surgeries that take place at Children’s Hospital almost every day. Because they are trained in pediatric anesthesiology, these special physicians are prepared Upcoming community education classes CPR Certification Course Dates: March 4, April 8, June 3 Time: 6-10 p.m. This certification course teaches the American Heart Association chain of survival -- from when to call 911 to how to effectively administer CPR to an infant, child or adult. This course is designed for anyone who may be expected to respond to emergencies at home or in the workplace. Participants must be at least 14 years old. Following the course, participants will receive an American Heart Association Heartsaver certification card. This course is $25 per person. nationally. Participants must be ages 11-14. This course is $25 per person. Class size is limited, so preregistration is required. All classes are offered in the Koppel Plaza at Children’s Hospital unless otherwise noted. For more information, to register for any of these classes or to get our free online Healthy Kids parenting newsletter, call (865) 541-8262. Announcements about upcoming classes can be seen on WBIR-TV 10 and heard on area radio stations. Or visit our web site at and click on “Healthy Information” and then “Healthy Kids Calendar.” Children’s Hospital’s Healthy Kids Campaign, sponsored by WBIR-TV Channel 10 and Chick-Fil-A, is a community education initiative of the hospital’s Community Relations Department to help parents keep their children healthy. Safe Sitter Dates: March 9, April 13, May 18, June 8 Time: 9 a.m. to 3 p.m. (lunch is provided) Safe Sitter is a national organization that teaches young adolescents safe and nurturing babysitting techniques and the rescue skills needed to respond appropriately to medical emergencies. Instructors are certified through Safe Sitter 16
  16. 16. 21st annual Center Stage is April 20 Photo: A. Streiber A black tie gala to benefit the Goody’s Pediatric Intensive Care Unit at Children’s Hospital Saturday, April 20 Knoxville Convention Center — beginning at 6:00 p.m. About the featured performers: Performing together since 1973, KC and the Sunshine Band’s party sounds have entertained audiences and music lovers for 40 years now with their fun and infectious dance and disco tunes. The band has had multiple hit singles, including “Get Down Tonight,” “That’s the Way (I Like It)” and “Boogie Shoes.” From number one records to Grammy Awards, People’s Choice Awards and American Music Awards, KC and the Sunshine Band has sold more than 100 million records over the past 37 years. Laura Bell Bundy portrayed the lead role in the Broadway productions of Legally Blonde, Wicked and Hairspray before she turned her talents to another area of performance – country music. This Tony Award-winning entertainer currently finds herself rising up the charts with her second country album released last summer, Another Piece of Me. She won an American Country Award and CMT Music Award for her song “Giddy On Up” from her first album, Achin’ and Shakin’, in 2010. She currently plays the character Shelby on the CW television show Heart of Dixie. For details or tables/tickets, contact Pat Scott at (865) 541-8244 or 17 Donate at
  17. 17. Giving Begins Early: The Christmas Wish McKensee Robinson of Newport, Tenn. was making plans to celebrate her 12th birthday last December. That’s when her mother, Mechelle, told her that after her birthday, she could ask for three things for Christmas, since the three Wise Men had each brought a gift to Jesus when he was born. Narrowing down a wish list for the holidays can be tough at any age, but McKensee decided that she would like some money to buy what she wanted. The sixth grader at Newport Grammar School told her mother that she wanted some time to think about it, and after re-thinking, McKensee came back to Mechelle in tears, and what this girl came up with as what she really wanted as a Christmas present touched her mother’s heart. “McKensee said she wanted to spend time with the kids at Children’s Hospital, because they might not have as many friends and family as she does,” Mechelle said, “and she then handed me the $100 she received for her birthday and wanted me to buy twenty $5 McDonald’s cards for her to give as gifts. I was just so impressed with the thought she put behind her decision and how she thought of others over herself.” The morning after McKensee displayed her giving spirit to her mom, Mechelle Robinson attended a Newport Chamber of Commerce meeting where she met a representative from Children’s Hospital and relayed her daughter’s desire to help other children during the holidays. “I spoke with the Children’s Hospital representative, who told me that although McKensee was too young to serve as a volunteer in the hospital, there were a couple of options that would allow her to participate and get her Christmas wish.” The option to help at Children’s Hospital that appealed most to the Newport youngster was to do a coloring book collection to donate. “Children’s Hospital explained that during the holiday season, many donations are received, but after the first of the year when it is cold outside, they still need donations and need activities and things for the children 12-year-old McKensee Robinson at Newport Grammar School who are patients to stay occupied.” So McKensee set a goal of getting at least 100 coloring books and boxes of at least 24 crayons in a box to take to the children who are receiving treatment at East Tennessee Children’s Hospital to deliver to the hospital in February. Not only did McKensee meet her goal, she met it within days of asking her many friends and family to help with the donation project. She just kept collecting, and by early January had already received over 300 coloring books to donate to Children’s Hospital, including many from Ball Corporation employees where Mechelle works. McKensee’s goal now is to get over 600 coloring books and crayon packs to give to Children’s patients. The assistance that Children’s Hospital receives from throughout the East Tennessee community makes such a difference in the lives of the tens of thousands of patients that are treated at the pediatric facility every year. Whether it is coloring books and crayons or purchasing a ticket to an upcoming event like “Dancing with the Knoxville Stars” on March 22 to giving a cash donation that will help purchase much needed pediatric medical equipment, community support has kept Children’s Hospital growing, thriving and serving this area’s families for over 75 years. If you would like to know more about how you can help Children’s Hospital or make a donation, contact the Development Department at (865) 541-8441 or at 18
  18. 18. Calendar of Events Mark your calendars NOW for several upcoming events to entertain families and benefit Children’s Hospital. Thanks to the generous people of East Tennessee who host and participate in these events, Children’s Hospital can continue to provide the best pediatric health care to the children of this region. Dancing with the Knoxville Stars Star 102.1 Radiothon Dancing with the Knoxville Stars is coming back to the Knoxville Expo Center on March 22 for a night of smooth moves and friendly competition. The event will feature many local celebrities showing off moves learned from their dance instructor partners over a few weeks of intense training. Celebrities raise money through online voting and donations at the event. Reservations for tables and general admission seats will be available soon. Last year, Dancing with the Knoxville Stars raised $87,000 for Children’s Hospital and featured local personalities including: WBIR-TV 10 Sports Anchor Kris Budden; Former UT Football Player Robert Peace; Renita Stinnett, Knoxville Expo Center/Graham Corporation Sales Team; WVLT-TV Anchor Lorena Estrada; Knoxville News Sentinel Writer Jamie Satterfield; Former First Lady of Knoxville Janet Testerman Crossley; Fitness Expert Missy Kane; Star 102.1 DJ Shaffer; Master of Ceremonies at Dolly Parton’s Dixie Stampede Jay Teter; Local Singer/Songwriter Logan Murrell; and WATE Anchor Bo Williams. For more information on the event, contact Pat Scott at (865)-541-8244. The 12th annual Star 102.1 Radiothon is April 11-12 at West Town Mall. Radio personalities Marc & Kim and Frank will be on hand from 6 a.m. to 6 p.m. each day to encourage listeners and those who stop by to make a pledge to help Children’s Hospital. The Radiothon will include inspirational patient stories, an extensive silent auction and visits from local celebrities. All proceeds benefit Children’s Hospital Home Health Care and the Emergency Department. It’s About Children recaps the events and friends that support East Tennessee Children’s Hospital. Donors who contributed from October 1 – December 31, 2012 are listed on the Children’s Hospital website at, and a complete list of donors appears in an annual report each fall. For more information regarding the fund-raising efforts of Children’s Hospital, contact: Peyton Manning Golf Classic The Peyton Manning Golf Classic benefiting East Tennessee Children’s Hospital and the PeyBack Foundation will take place Monday, June 17 at Fox Den Country Club in Knoxville. The format is a 4-player team swat (or best ball) and will be flighted by team handicaps. Golfers can enjoy either a morning or afternoon round, and each round is considered a separate tournament with three flights. Manning, quarterback for the National Football League’s Denver Broncos, will visit with golfers throughout the day. All proceeds benefit East Tennessee Children’s Hospital and Manning’s PeyBack Foundation. To register for the event or for information on sponsorship opportunities, contact the Children’s Hospital Development Department at (865) 541-8441. Children’s Hospital Development Office P.O. Box 15010 Knoxville, TN 37901-5010 (865) 541-8441 19 Donate at
  19. 19. 2018 Clinch Ave. • P.O. Box 15010 Knoxville, Tennessee 37901-5010 RETURN SERVICE REQUESTED with the dancing with the Knoxville stars! We always try to stay current with friends of the hospital. If for any reason you should receive a duplicate issue or need to update your address, please notify the hospital at (865) 541-8165 or presents the 5th Annual PAID Friday, March 22, 2013 Knoxville Expo Center Join us for a night of live music, dancing, friendly competition with local celebrities and their professional dance partners. Stay tuned to Star 102.1 radio for BIG ANNOUNCEMENTS of the 2013 celebrity lineup! All proceeds benefit NON-PROFIT ORGANIZATION U.S. POSTAGE PERMIT 433 KNOXVILLE, TN Local singe r Murrell an Logan d dan partner H ayden Esco ce bar perform at the 2012 Dancing w ith Knoxville the Stars. Marc of Frank, Kim and Dancing at Star 102.1 radio Stars. ille with the Knoxv Jay Teter, Master of Ceremonies at Dixie Stampede, and da partner Taryn Escoba nce r won Judges’ pick award at the 2012 Dancing w ith the Knoxville Stars. Reserve individual tickets or a table by contacting Pat Scott at (865) 541-8244.